Is Your Product Launch Doomed? 10 Ways to Identify an Impending Launch Disaster.

About this book

The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. Is Your Product Launch Doomed? describes ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.