Iron Cowboy: Redefine Impossible
About this book
Iron Cowboy is an endurance memoir in the tradition of Dean Karnazes' Ultramarathon Man-a lifetime's worth of intensely lived experience packed into twenty riveting chapters written by James Lawrence. Readers will discover the secret to redefining their goals, achieving great success, and strengthening relationships with a team along the way. When James Lawrence (Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, only he and his wife Sunny believed that he could accomplish this enormous goal. An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence's case, he would have to complete those distances and then make it to the next state in time to do it all over again the following day. Lawrence's coach didn't think he could do it; he penciled in another event the day Lawrence was supposed to complete the challenge in his home state of Utah. With the support of Sunny and their five children in tow, and complete strangers who offered their generosity and assistance, Lawrence accomplished what he set out to do. Redefine Impossible is the story of Lawrence's Herculean 50-day journey and all the wonderful, miserable, and life-threatening events that happened along the way. It includes glances at his life leading up to the mission, earning two previous world records, and relationships that made it possible. Lawrence has held two records in the Guinness Book of World Records: one for completing 22 half-Ironmans in one year (2010) and one for completing 30 full Ironmans in one year (2012). In 2015, he set a personal record for completing 50 Ironman distances in 50 states in 50 days. Through social media and press, Lawrence was able to find support in each state from strangers and friends alike, anywhere from 3 to 500 people, to complete some of the Ironman alongside him.