Interpretation of preference

About this book

Yuan-Liou Publishing Company in general economic scholars accept preferences can not explain the ancient maxim. but the Nobel laureate in economics Gairuibeike do not agree with this argument. In the book. he bluntly face the issue of preference and preferences and value is formed? How they affect human behavior? For example. why two adjacent restaurants. the dishes. the price is almost the same. but a full house. another deserted? Why cigarette company in the decrease in cigarette consumption. but also to increase the price? Baker believes that most of the consumer choice behavior are not independent. but interrelated. His past experience with social impact into two basic capital stock - personal and social capital. and this framework to examine the habits. addiction. peer groups. social regulation