Immortal Advertising Classes

About this book

Immortal Advertising ClassesClaude Hopkins, the pioneer of contemporary advertising, was first translated into Korean.Claude Hopkins is often referred to as the father of modern advertising. It is a scientific advertisement published in 1924, in which the "science" was put on the so-called "ad", which became the foundation of advertising theory such as modern advertising theory, advertising psychology and advertising behavior. This ends the pre-era of advertising and is regarded as the book that opened the historical era. This book is still a textbook book that should be seen by the people who are engaged in advertising and marketing. David Ogilvy, who is recognized as a "synonym for modern advertising," said in his book, "I am not qualified to speak about advertising without reading seven times." It was also called a book that changed the course of his life. Since then, Ogilvy has been credited with further development of Hopkins advertising theory and experience. The book that concentrates on this is "the law of advertisement invariance". "Immortal Advertising Class" is the first autobiography of Claude Hopkins published in Korea. If Hopkins "Scientific Advertising" and Ogilvys "Ad Constant Laws" are the hardware, then this book "Immortal Advertising Class" is the software that brought the birth of both books.