How to Generate Ideas

About this book

This book will help you to generate a great many terrific Ideas. It is a practical, comprehensive and easy to understand guide on how to generate and evaluate ideas for any topic or challenge. It contains the techniques used in the Destination Innovation Creative Leadership workshops and much more besides. It will enable you to run creativity sessions and brainstorms that really deliver results - ideas that turn into successful innovations.Contents How to set up the advice on preparation, environment, timing, numbers and materials 5 Problem Analysis Methods including Fishbone, Lotus Blossom and Six Serving Men 24 Idea Generation Techniques including Similes, Pass the Parcel, Break the Rules, Roll the Dice and What If? 9 Idea Evaluation Techniques including Triage, Payoff Matrix, Disney Method and Six Thinking HatsThis book will give you the tools, techniques and tips to turn your next creative thinking session into a powerhouse of ideas. It will show you how to set the stage and how to analyse problems so that you are focused on the key issues. It goes on to show how to generate creative and original ideas and how to evaluate those ideas to select the best ones to carry forward. This easy to read instruction set will put you on the path to stimulating, productive and motivational team workshops to drive innovation in your organization.'A good reference for innovation. easy logic flow and straight to the point of the techniques.' Elio Leoni-Sceti - VP Marketing, Reckitt Benckiser.'It downloaded perfectly and is great. I'm always looking for new and effective ways of running brainstorms and there are several in here I hadn't heard of before.' Sarah Donnegan, Director, Sixth SenseThis ebook is ideal Managers who want to run high-energy, stimulating and productive creativity sessions.- Trainers and facilitators who want to energize their workshops.- Anyone who wants to unlock the creative potential of their team.Now you can make replace dull and ineffective brainstorm meetings with sessions that are fun and successful. With How to Generate Ideas your meetings will have high energy, stimulating methods, a fountain of ideas, an effective selection process and great results that you can implement straight away.Although the methods are designed as group exercises most of them work well for individuals tackling challenges that require analysis and creativity.The author, Paul Sloane, is an expert facilitator whose other books include The Leader's Guide to Lateral Thinking Skills and How to be a Brilliant Thinker. He facilitates corporate advisory boards, innovation camps and brainstorm sessions for major corporations including Bayer, Glaxo Smith Kline, IBM, Microsoft, Nike, O2, Reckitt Benckiser and Swarovski.