Please Note That The Following Individual Books As Per Original UK ISBN and UK EDITION Cover Image In this Listing shall be Greg McKeown 2 Books Collection Set (Effortless Make It Easier to Do What Matters Most, Essentialism The Disciplined Pursuit of Less):Effortless Make It Easier to Do What Matters The intricacy of modern life has created a false dichotomy between things that are 'hard and important,' and those that are 'easy and trivial.' Everything has become so much harder than it ought to be. But, Greg McKeown, bestselling author of Essentialism, says, there is a third alternative.In Effortless, he offers practical tools for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out.Essentialism The Disciplined Pursuit of In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less. Being an Essentialist is about a disciplined way of thinking. It means challenging the core assumption of 'We can have it all' and 'I have to do everything' and replacing it with the pursuit of 'the right thing, in the right way, at the right time'.9780753558805/9780753558690