
As a PE/VC partner in cannabis, I have gotten more questions and coffee date requests than I can manage. All have one goal in mind, how do I get into this fast-paced cannabis industry? How do I get a gig? Get a board seat? Start a company? Get clients in cannabis? Why do so many want to know? CANNABIS IS - They call this... “America’s hidden job boom.” - You are paid more – 11% higher mean salary than average broad-based industry - Opportunities are growing – 44,000 jobs created in 2019 – 35% increase YOY (In a major downturn of a market FYI) All this growth means services, jobs, and opportunities will flourish. So, let me tell you how I did it, how I recommend doing it, and why. The truth is that you don’t need a filler or a connection to get your foot in the door with cannabis; you need this guide. If you follow this (and are one of the few who actually take action), you WILL get interviews, you will get responses, board seats, advisory shares, and offers. Period. And the rest of us get someone else out there who is contributing to our world and this massively talent-starved industry. Ain’t that beautiful? Brief Outline of 1. Why Cannabis 2. How An Opportunity Search Actually Works 3. Breaking into Cannabis 4. Cannabis Hiring & Industry Stats 5. Get Smart on Cannabis Fast Plan 6. Cannabis Recruiting Resources (List of top recruiters, sites and companies) 7. Become an Expert in Cannabis 8. Get a Board Seat or Advisory Shares in A Cannabis Startup 9. Average Emails Will Kill You 10. Them Not You (TNY) Method 11. Scratch THEIR Itch 12. AIDA Formula – Write to Excite 13. Write like you speak 14. The Templates 15. Water Wears Down Rocks – LinkedIn Follow-Up Process 16. Drip Campaign Calendar By the end of this guide, you'll be on your path to entering an industry dubbed "the next generational wealth creation industry."