Focusing

About this book

This book presents the concept of focusing and at the same time describes why focus is critical for businesses and brands with a lot of data and practical examples. The author points out that as long as there is competition, no company can win a market by 100%. So it must focus on the goal. More importantly, the book provides a systematic method of operation and guidelines, and predictably points out that the difficulties and resistance that may be encountered in the implementation of focusing.