Fatal Mistakes to Avoid in Designing a New Website: A Business Manager's Guide
About this book
You just got an email from your boss saying that your company is redesigning its website, and you’ll be asked for input on the project. Or maybe you’ve finally decided that the website you built for your own business six years ago has to be upgraded, so you can stop looking like you’re operating in the Stone Age.Welcome to one of the most interesting and aggravating processes on earth.Nowadays, everyone from the entrepreneur to the senior business manager gets called on to play a role in the design and creation of a new company website at some point. If you’re building your own business, it can involve thousands of dollars. If you’re at a Fortune 500 company, it can cost hundreds of thousands.How effectively you contribute to this process can affect not just how much money your company earns online, but it can impact you're viewed in a career perspective. Increasingly, those who lack digital smarts are seen as “old school,” while people who are “in the know” consistently get assigned to the newest and most exciting business projects.“FATAL MISTAKES TO AVOID IN DESIGNING A NEW WEBSITE” provides a quick, easy to read overview of the key issues in web development. It's written for business people who want get a solid, workable plan in place before they put their digital future in the hands of a developer.Author Robert Sullivan provides valuable tips to help you avoid making the same mistakes he’s seen made at large and small companies, whom he’s advised for over a decade as a business analyst and online project manager.You’ll get up to date quickly, not just on how to work through the tech aspects of website design, but on how to map out a profit-making digital business. Quick, understandable overviews are given on affiliate marketing, brand and cost per click advertising, paid content, data sales and on how to save money when working with developers. Before you go into your next meeting about creating a new website, use this quick read to learn the basic concepts of executing a site that can make your company – and you – more successful in the digital world.[image]