Designing Brand Identity: An Essential Guide for the Whole Branding Team

About this book

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011) An inspiring and powerful toolkit. --The Marketer Alina Wheeler provides a practical structure for the brand building process. --Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. --Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. --Communication Arts