Challenge Your Assumptions, Change Your World: Introducing the Assumpt! A break through to faster, smarter business decisions

About this book

Andy Cohen, New York Times notable author of Follow the Other Hand, introduces the Assumpt! a breakthrough way to make better business decisions and generate fresh thinking. Learn how to turn everyday assumptions into new opportunities that enhance business and life. This book shows you how to identify and manage your trust assumptions so that you see things for what they are, or are not, in order to make the best decisions under any circumstance.Drawing upon two decades of real-world marketing, research and person experience, Cohen provides the insights, tools and courage to challenge the assumptions that will change your world.Reviews:"Decisions are only as good as the assumptions they are build on. Cohen shows you which ones to use and which to watch out for." - John Danner, US Berkeley and Princeton faculty member, global advisor and keynote speaker."Andy challenged the thinking and attitudes of my team with some real eye-opening consequences. It is rare that such an impactful person can translate these skills into written form. Reading this is like his is in the room with you." - Irene Dorner, former President and Chief Executive Office of HSBC USA"The vast majority of security issues we face today stem from misplaced trust assumptions. This is a must-read for the security professional." Colonel (Ret.) Greg Contin, Ph.D.