Capitalizing On Content Marketing: Successful Franchise Brokering

About this book

As I have asserted time and again in the book, achieving success as a franchise broker is less about selling and more about developing relationships, which we refer to as “networking.” Further, a central theme in networking is that it is about providing value to others. In short, people are drawn to and associate with those who offer some sort of perceived value. It does not have to be significant or immediate, but there needs to be something holding their focus – potential referrals, contacts, information, other support, something. So if you are looking to drawn people to you (which is just another word for marketing), you need to have a value or reason. A great way to provide value is to share important content with those you know. This, marketing types, generally referred to as “content marketing.”