Building Brands on Purpose: A strategic marketing framework to win the hearts and minds of your team and customers, for life

About this book

Purpose is the foundation for organisations that last – what’s yours? Profit alone won’t safeguard your business from failure. To be successful long-term, you need to make an emotional connection with both your team and your customers. The best way to do this is by discovering, defining and consistently communicating your purpose. Building Brands on Purpose uses the proven PROACTIVE framework to show you how to develop your marketing strategy, plan campaigns and give structure to your marketing execution. This allows you to build a brand that your consumers and team will respect and love. Read this book • Understand why your personal and brand values are paramount to your organisation’s culture, content, customers and crew • Ensure your marketing is in line with your purpose and values • Utilise templates for your marketing strategy creation and marketing campaign planning • Learn how to create marketing assets instead of liabilities • Operate your business with the power and purpose of one