BRAND A-Z: An interactive dictionary of 1,000 essential brand terms

About this book

If you work on brands, you need this ebook! BRAND A-Z is a hyperlinked dictionary with 1,000 indispensable terms in brand strategy, marketing, advertising, design, innovation, and business management. Each definition is connected to others, so you can follow the links wherever they lead, building a rich, personal tapestry of knowledge about branding and related disciplines.Brand expert Marty Neumeier provides a “linguistic foundation” that allows specialists from different areas to collaborate effectively in a larger community of practice. A must-have tool for individuals, teams, and entire organizations involved in branding. Includes 50 illustrations.“BRAND A-Z is a comprehensive resource that brand-builders can’t—and shouldn’t—live without. It’s filled with clear, pithy, and enlightening definitions that will help you navigate the brand-new world we live and work in today.”—DENISE YOHN, author of WHAT GREAT BRANDS DO“In branding, every word is slippery. So we desperately need clear definitions. This brilliant book nails it.”—ROBERT JONES, strategist at WOLFF OLINS, brand professor at UEA, author of BRANDING“Marty Neumeier has a way with words. With his interactive dictionary, it’s easy for this non-digital native to find the perfect term—like skeuomorphism!”—JONATHAN COPULSKY, principal at DELOITTE CONSULTING, author of BRAND RESILIENCE“In a field crowded with different perspectives, a reference guide that disambiguates industry terms is gold.”—MELIS SENOVA, PhD, CEO of HUDDLE, author of THIS HUMAN“Marty’s approach to brand-building is unmatched, and this handy guide should be required reading for any student of modern marketing.”—MARK DiCRISTINA, director of marketing at MAILCHIMP“BRAND A-Z is a must-carry book for any designer today. I’d never go to meeting in Silicon Valley without this dictionary on my phone.”—CRAIG FRAZIER, illustrator/designer, author of THE ILLUSTRATED VOICE