A Legacy in Advertising:
About this book
A Legacy in Advertising has transformed the lives of many small business owners by providing them with the ultimate proven money-making ideas. These How to find customers, how to gain their business, how to make risk-free promotions and measure their results, how to make your ads visible and original, and much more… Here is an example of the wrong way and the money-making The wrong --20% off. Easy-Breezy brush. Now $3.99 The money making way : Having difficulty keeping your hair straight after washing it? “Easy-Breezy’s arch shaped bristles brush thru the hair stimulating a greater flow of the natural oil in your head, keeping the hair in place longer, while preventing frizzy hair, static and puffiness …” --Easy-Breezy is a hand-massage without effort! This last ad produced $36,827 in sales. 5,000% more than the first one. Media experts described A Legacy in Advertising as a step-by-step guide involving the author’s 30 years of experience, his case studies and tested principles that will guide you through the secrets needed to submerge your customers in the dream of every product you sell. No matter what it is! This incredible book is a must have for anyone serious about making money through advertising online or in print. It includes the full and original publications of Claude C. Hopkins best-selling books, My Life in Advertising and Scientific Advertising , and a collection of more than 150 of the author’s most profitable hard-to-find ads for you to own!