283 Useful Ideas from Japan

About this book

From the fiercely competitive arena of Japanese business comes a remarkable selection of innovations and fresh marketing concepts. 283 Useful Ideas from Japan introduces the world to a wide variety of satisfying, efficient consumer products and services now available in Japan. The book's four sections--Products, Services, Marketing, and Communications--present an abundance of clever, useful ideas that will inspire and amuse casual readers and entrepreneurs alike: textured sidewalks for the blind, vibrating taxi seats for soothing tired bodies, vending machines that speak, and scores of other ingenious ideas for coping with day-to-day life in modern society. 283 Useful Ideas from Japan is both thought-provoking and delightful fun.