Shoshana Zuboff

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future.With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.

The Age of Surveillance Capitalism [Hardcover], Hooked [Hardcover], Zero To One Notes 3 Books Collection Set. Description: The Age of Surveillance Capitalism The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Hooked Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Zero to One The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.

A noted Harvard social scientist documents the pitfalls and promises of computerized technology in business life.

Today’s “managerial” capitalism has grown hopelessly out of touch with the people it should be serving. The Support Economy explores the chasm between people and corporations and reveals a new society of individuals who seek relationships of advocacy and trust that provide support for their complex lives. Unlocking the wealth of these new markets can unleash the next great wave of wealth creation, but it requires a radically new approach—“distributed” capitalism. The Support Economy is a call to action for every citizen who cares about the future.

The Age of Surveillance Capitalism [Hardcover], Shoe Dog, The Everything Store 3 Books Collection Set. Description: The Age of Surveillance Capitalism The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Shoe Dog 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. The Everything Store Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing. Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.

The Age Of Surveillance Capitalism [Hardcover], My Stroke Of Insight, The 7 Habits Of Highly Effective People, Deep Work 4 Books Collection Set Description: The Age of Surveillance Capitalism The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? My Stroke of Insight A neuroanatomist by profession, she observed her own mind completely deteriorate to the point that she lost the ability to walk, talk, read, write, or recall any of her life, all within the space of four hours. As the damaged left side of her brain - the rational, logical, detail and time-oriented side - swung in an out of function, Taylor alternated between two distinct and opposite realities The 7 Habits of Highly Effective People In THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE Stephen R. Covey presents a holistic, integrated, principle-centred approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty and human dignity Deep Work 'Deep work' is the ability to focus without distraction on a cognitively demanding task. Coined by author and professor Cal Newport on his popular blog Study Hacks, deep work will make you better at what you do, let you achieve more in less time and provide the sense of true fulfilment that comes from the mastery of a skill.

The Age Of Surveillance Capitalism [Hardcover], 10% Happier, The Headspace Guide To Mindfulness & Meditation, You Are A Badass 4 Books Collection Set Description: The Age of Surveillance Capitalism The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? 10% Happier After having a nationally televised panic attack, Harris knew he had to make some changes. A lifelong non-believer, he found himself on a bizarre adventure and realised that the sources of his problems was the very thing he always thought was his greatest asset: the incessant, insatiable voice in his head, which had propelled him through the ranks of a hyper-competitive business, but had also led him to make the profoundly stupid decisions that provoked his on-air freak-out. The Headspace Guide to Mindfulness & Meditation Demystifying meditation for the modern world: an accessible and practical route to improved health, happiness and well being, in as little as 10 minutes. Andy Puddicombe, founder of the celebrated Headspace, is on a mission: to get people to take 10 minutes out of their day to sit in the now. Here he shares his simple to learn, but highly effective techniques of meditation. You Are a Badass In this refreshingly entertaining how-to guide, bestselling author and success coach, Jen Sincero, serves up 27 bitesized chapters full of hilariously inspiring stories, sage advice, easy exercises, and the occasional swear word, helping you to: - Identify and change the self-sabotaging beliefs and behaviours that stop you from getting what you want

The Age Of Surveillance Capitalism [Hardcover], Deep Work, Shoe Dog, Meditation For Fidgety Skeptics 4 Books Collection Set Description: The Age of Surveillance Capitalism The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Deep Work A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories -- from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air -- and surprising suggestions, such as the claim that most serious professionals should quit social media and that you should practice being bored. Shoe Dog In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. Meditation For Fidgety Skeptics ABC News anchor Dan Harris used to think that meditation was for people who collect crystals, play the pan pipes, and use the word namaste without irony. After he had a panic attack on live television, he went on a strange journey that ultimately led him to become one of meditation's most vocal public proponents.

The Age Of Surveillance Capitalism [Hardcover], You Are A Badass At Making Money, Life Leverage, Eat That Frog! 4 Books Collection Set Description: The Age of Surveillance Capitalism The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? You Are a Badass at Making Money YOU ARE A BADASS AT MAKING MONEY is the book you need if you've spent too much time watching money land in your bank account and then roll through your fingers. Jen Sincero went from living in a converted garage to traveling the world in 5-star luxury in a matter of years, and knows all too well the layers of BS one can get wrapped up in around money, as well as what it takes to dig your way out. Life Leverage Life Leverage means taking control of your life, easily balancing your work and free time, making the most money with the minimum time input & wastage, and living a happier and more successful life. Using Rob Moore's remarkable Life Leverage model, you'll quickly banish & outsource all your confusion, frustration and stress & live your ideal, globally mobile life, doing more of what you love on your own terms. Eat That Frog! There's an old saying that if the first thing you do each morning is to eat a live frog, you'll have the satisfaction of knowing that it's probably the worst thing you'll do all day. Using 'eat that frog' as a metaphor for tackling the most challenging task of your day - the one you are most likely to procrastinate

繼《二十一世紀資本論》後，又一結合政治、經濟、社會巨型經典！ 前所未有的權力結構已然成形、人性正在被數位化 在「監控資本主義」下的科技寡頭，愈來愈能準確預測並控制人類的行為 哈佛大學商學院網路心理學教授肖莎娜．祖博夫奠定大師地位之作 祖博夫擁有跨學科領域知識的廣度與深度，使她能夠透過社會、政治、商業和科技等不同面向掌握我們時代所正在發生的變化。在這部巨作經典中，對於當前蔓延的全球現象，祖博夫精闢、細緻地提出了「監控資本主義」這個令人為之一亮的原創概念與研究：人類在數位化時代面對的監控大挑戰，正處於一個急迫的關鍵時刻，夾身於高科技產業公司與政府的巨大力量，並受制於監控資本主義的隱藏型經濟邏輯，透過機器學習取得的知識，嘗試塑造並控制人類的生活。她抽絲剝繭地檢視「監控資本主義」這種前所未見的力量形態，剖析大型企業預測與控制人類行為的企圖。這也表示巨大的危險已經降臨：工業資本主義才剛在二十世紀毀了自然世界；到了二十一世紀，跨國性的行為改變技術與設施正在威脅人性。 監控資本主義：意指經濟史上的新階段，私營企業與政府為了預測並控制人類的行為，追蹤我們的一舉一動。在監控資本主義的籠罩下，人類不是顧客，甚至不是產品──而是原料。 這些早已處於進行式的發展，將改寫人類經濟運作的基本原理，財富不再來自商品服務的交換、不來自勞工被剝削的生產勞動剩餘價值；在監控資本主義世代中，價值來自於隨著理解人類所有行為，讓企業得以建立模型，預測並引導人類的行為而獲利。這種方式是否會威脅到個人自治與民主權利，並造成新的社會不平等模式？數位化時代是否可以承諾個人賦權和民主化？ 在祖博夫生動的描繪下，人類看到監控資本主義從矽谷成長，逐漸進入各個經濟領域。大量財富與權力都集中在讓人不安的「行為未來市場」。許多專家預測人類的行為，把數據拿來買賣，再透過新的行為控制技術，生產各種商品與服務。 過去人類的威脅來自於極權主義的老大哥國家，但現在轉移到無孔不入的數位設施：「大他者」操作著監控資本的龐大利益。現在，人類看到前所未有的權力大熔爐，網路知識完全只集中在少數人手上，且完全避過民主的監督。祖博夫在這本書裡全面分析，揭開二十一世紀社會的威脅：全面連結、高控管的「蜂巢系統」，它承諾、保證絕對可以帶來最大利益――只要犧牲民主、自由與人類的未來。 如果人類忽視不管，監控資本主義就會繼續遊走法律邊緣、挑戰社會，進而掌控社會秩序，形塑人類的數位未來生活。往後面對的挑戰，是在數位化更加普及之後，國際企業將有能力預測並控制人類的行為，這種前所未有的權力形式稱為「監控資本主義」。科技公司在網路上蒐集人類的資料，賣給出價最高的買家，管他是政府抑或零售商；他們的利潤不僅來自預測人類的行為，更來自調整人類的行為。資本主義與數位科技的結合，將如何形塑人類的價值觀，定義我們的未來？ 祖博夫指出，人類正身處交叉口。但我們仍有力量決定自己想活在什麼樣的世界，此刻的抉擇也將決定往後數十年的生活。人類可以選擇縱容科技令少數人致富、令多數人貧窮，也可以選擇掌握科技，善加分配科技帶來的好處。 本書論述縝密，探討這份不受民主監督、前所未有的權力引發了什麼威脅，剖析新型資本主義對社會、政治、商業與科技的影響，直指這場鬥爭將決定資本主義的走向，以及資訊文明的意義。更重要的是，本書說明人類應該如何保護自己和社群，確保自己是數位科技的主人，而非奴隸。

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El capitalismo de la vigilancia comenzó hace dos décadas, cuando la democracia estadounidense se autoexcluyó de gobernar de manera responsable las comunicaciones digitales, afirma Shoshana Zuboff en este libro clave, en el que profundiza la investigación desplegada en La era del capitalismo de la vigilancia. Los gigantes tecnológicos constituyen hoy un amplio orden económico e institucional que ejerce un control oligopólico sobre la mayoría de los espacios, sistemas y procesos de la información digital. Los problemas de gobernanza y los impactos negativos de la digitalización, como la desinformación, la ausencia de control de la inteligencia artificial o la desigualdad epistémica, suelen considerarse problemas aislados, cada uno con sus propios especialistas y recetas. En contraste, Zuboff los explora como un campo unificado y describe las cuatro etapas de su la mercantilización masiva del comportamiento, la concentración de la producción y el consumo de conocimiento, las activaciones de conducta a distancia, y el actual momento de dominio sistémico.La autora nos insta a entender que el despliegue del capitalismo de la vigilancia está en franca tensión con el orden democrático. "Es posible tener un capitalismo de la vigilancia y es posible tener una democracia. No es posible tener ambos a la vez".

Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched The Age of Surveillance Capitalism, Algorithms to Live By, The Courage To Be Disliked 3 Books Collection The Age of Surveillance The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves. Algorithms to Live In this dazzlingly interdisciplinary work, acclaimed author Brian Christian and cognitive scientist Tom Griffiths show us how the simple, precise algorithms used by computers can also untangle very human questions. Modern life is constrained by limited space and time, limits that give rise to a particular set of problems. What should we do, or leave undone, in a day or a lifetime? How much messiness should we accept? The authors explain how to have better hunches and when to leave things to chance, how to deal with overwhelming choices and how best to connect with others. The Courage To Be The Courage to be Disliked shows you how to unlock the power within yourself to become your best and truest self, change your future and find lasting happiness. Using the theories of Alfred Adler, one of the three giants of 19th century psychology alongside Freud and Jung, the authors explain how we are all free to determine our own future free of the shackles of past experiences, doubts and the expectations of others.

Przełomowa analiza nowego porządku ekonomicznego, narzuconego przez cyfrową rewolucję, i jedna z najważniejszych książek XXI wieku o gospodarce i społeczeństwie Gra toczy się o wysoką stawkę. Dążenia potężnych korporacji do przewidywania i kontrolowania naszych zachowań są prawdziwym wyzwaniem dla ludzkości. Pasożytnicza logika ekonomiczna, w której wytwarzanie towarów i usług jest podporządkowane globalnej architekturze modyfikacji behawioralnych, może zmienić ludzką naturę w XXI wieku tak samo, jak przemysłowy kapitalizm zniekształcił naturalne środowisko w XIX i XX wieku. Autorka pokazuje, jak patronująca tym procesom Dolina Krzemowa wpływa na każdy sektor światowej gospodarki; jak prognozy naszych zachowań są kupowane i sprzedawane na rynkach prognoz behawioralnych, a bogactwo, wiedza i władza koncentrują się w jednym miejscu na niespotykaną dotąd skalę. Wskazuje, że prawdziwe zagrożenie dla naszego społeczeństwa płynie już nie ze strony totalitarnych państw, lecz ze strony globalnych korporacji, powszechnie inwigilujących nasze zachowania i kuszących obietnicami maksymalnego zysku kosztem demokracji, wolności i – ostatecznie – naszej przyszłości. Jedna z najlepszych książek roku wg „The Guardian” (wybrana przez Elif Shafak), „The New Yorker” (Jia Tolentino), Bloomberga (Ana Botin), „The Wall Street Journal” (Zadie Smith) oraz Baracka Obamy. Książkę Shoshany Zuboff można nazwać przełomową ,edukującą, czy niepokojącą. Ale jedno określenie pasuje najbardziej– jest to pozycja konieczna do przeczytania. John Thornhill, „Financial Times” Każdy powinien przeczytać tę książkę w ramach własnej cyfrowej samoobrony. Naomi Klein Tytuł The Age of Surveillance Capitalism Tł Alicja Unterschuetz