Ray Kroc
Raymond Albert Kroc, popularly known as Ray Kroc, was an American businessman, who brought about a revolution in the fast food industry, making McDonald’s the biggest fast food chain in the world. Once referred to by Harvard Business School as “the service sector’s equivalent of Henry Ford”, Kroc but had a modest beginning. Initially, he sold various items such as paper cups, milkshake mixers before coming in contact with McDonald brothers, who ran a small but popular fast food joint in California, at the age of 51. Subsequently he acquired the franchise of small-scale McDonald’s Corporation, he transformed it into one of the most successful fast food operations in the world. Ray Croc eventually bought the company, at the age of 59. He also utilized standardization to ensure that the McDonald’s food products to taste the same in all the outlets. Kroc revolutionized the American restaurant industry with the new and developed operating and delivery system. By the time of his death, the chain had 7,500 outlets across the world with gross sales of $8 billion.
5 Books Written
"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." -- from Grinding It OutFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.
McDonald's Corporation (Korean Edition) by Ray Kroc (Translated by Chaekgwagil). 1996 paperback published by Chulganil. Text in Korean. Illustrated with black-and-white photographs.
Letter Handwritten and signed by Raymond A. Kroc. Includes an additional autograph of Ray A. Kroc.
by Ray Kroc