Rand Fishkin

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.This is not that story.It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, makers of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.

Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO Inbound Marketing and SEO is a must-have for marketers in today's online world.

Learn from the leading resource on the latest SEO techniquesAs the SEO industry undergoes a shift and Google changes its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of marketing channels. The SEOmoz blog is the go-to place for the latest thinking on SEO. This book cherry-picks and updates the most popular articles for the key SEO disciplines, mixing them with some brand-new essays. Editor Rand Fishkin and Thomas H?genhaven have produced a masterfully edited anthology packed with information carefully selected to provide the best possible insight into these marketing channels and everything else you need to know.The popular SEOmoz blog is a top resource for cutting-edge information on SEO techniquesCo-compiled and co-edited by SEOmoz CEO and co-founder Rand Fishkin, this guide is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trendsCovers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics as well as search engine optimizationFocuses on leveraging existing platforms such as Google, Twitter, Facebook, and LinkedIn for inbound marketing"SEOmoz Guide to Inbound Marketing" is a must-have for marketers in today's online world.