Peter Guber

Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

"The true story of the greatest underwater adventure in the history of filmmaking by the man who produced the movie."

Cada vez mais, o sucesso é conquistado através da criação de histórias convincentes que têm o poder de tocar parceiros, acionistas, clientes e empregados. Em poucas palavras, se você não consegue contar uma história, também não consegue vender. E este livro conta como fazer ambos.Peter Guber, cujas realizações o tornaram um sucesso em diversos setores, depende há muito tempo da narração com propósito. De fato, o que começou como uma habilidade para contar histórias, evoluiu, através de anos de transpiração e inspiração, para um conjunto de princípios que todos podem usar para atingir seus objetivos.

shoot out is far more than a recounting of clashing egos and infamous battles. peter bart tell the story of how and why a film gets made with rare insights

Today everyone--whether they know it or not--is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories--those created with a specific mission in mind--are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of prin

Two of Hollywood's major players come together to share their insights and anecdotes about the art and the business of film-making in the 21st century. Hollywood thrives on shoot outs - that series of stand-offs, skirmishes and power struggles that mark every stage of the film-making process - be it a director insisting on a final cut, a star demanding a bigger trailer, or a grip with a gripe. "Shoot Out" is about how movies are made - from the first pitch to the final cut. For film buffs, aspiring film-makers, students and anyone else intrigued by the inner workings of Hollywood, this should be the quintessential take on the how, who, what and why of the film business.