Peter Bieler

1 Books Written

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"This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze

by Peter Bieler

Rating: 4.0 ⭐

"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission."--Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life"This is the first time the person behind a

Year: 1996Pages: