Paul Smith

Despite all the high-tech tools available to salespeople, the most personal method still works best.Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:● Select the right story● Craft a compelling and memorable narrative● Incorporate challenge, conflict, and resolution● Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and moreComplete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: - Define culture and values - Engender creativity and innovation - Foster collaboration and build relationships - Provide coaching and feedback - Lead change - And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do? Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.

Tell a young person what to do--play fair, be yourself, stick to the task at hand--and most will tune you out. But show them how choices and consequences play out in the real world, with real people, and the impact will be far more profound. Parenting with a Story gathers 101 narratives from people around the world and from all walks of life, reflecting unexpected moments of clarity about who they are and how they should treat others. The lessons illuminate the power of character--integrity, curiosity, creativity, grit, kindness, patience, gratitude, and more--to prepare us for anything. Sometimes heart-wrenching, sometimes funny, always compelling, these stories impart wisdom and help steer choices about: ● Resisting peer pressure ● Remaining open-minded ● Being humble ● Making courageous decisions ● Standing by their word ● Bouncing back from failure ● Showing compassion ● Picking friends wisely ● And more Stories help shape who we are and who we aspire to become. Share these, discuss them, and watch your child grow into the adult you'll be proud of.

Kenny Tedford is one of only two deaf people in the world with a master's degree in storytelling, which he earned at 55, almost half a century after being told by teachers and psychologists that he would never complete the third grade. Oxygen deprivation in utero resulted in Kenny being born deaf, partial blindness, partial paralysis on his left side, and an inability to speak clearly until the age of 10. Kenny also suffers cognitive impairment, similar to the fictional character Forrest Gump, which gives him the same child-like innocence and leads to the same sort of hilarious misunderstandings and malaprops that made Gump both lovable and entertaining. Kenny's life could easily have been nothing but a depressingly sullen tale of victimhood. Instead, it turned out to be one filled with a unique combination of joy, humor, friendship, heartbreak, accomplishment, faith, and peace.

The creative worbook companion to the new release, 10 Stories Great Leaders Tell!As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do?Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders.The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.