Paul Arden
Paul Arden (7 April 1940 – 2 April 2008) was an influential author of several books on advertising and motivation including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be" and a former creative director for Saatchi and Saatchi at the height of their advertising might. In 1987 Arden was appointed executive creative director. He has spent 14 years with the agency, handling accounts of British Airways, Anchor Butter, Toyota, Ryvita, Nivea, Trust House Forte, Alexon Group and Fuji among others. His British Airways campaigns continue to be remembered as one of the greatest advertising campaigns of all time, changing the fortunes of the airline. "Arden was the ringmaster behind the whole creative circus that saw British Airways become 'The World's Favourite Airline', The Independent become the new intelligentsia's favourite newspaper, Margaret Thatcher the nation's favourite leader and Silk Cut their favourite fag." Dave Trott, The Independent "Tempestuous advertising director who thought up memorable campaigns for Silk Cut, BA and The Independent" Times Online Arden chose to leave Saatchi & Saatchi in 1992 but remained a key consultant for the agency until 1995.
9 Books Written
It's Not How Good You Are, It's How Good You Want To Be
by Paul Arden
Rating: 3.7 ⭐
• 2 recommendations ❤️
It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
GÂNDEŞTE FIX PE DOS va zdruncina profund modul în care gândiţi, oricare ar fi el - chiar dacă nici măcar nu ştiaţi cum gândiţi. Vă va deschide apetitul pentru riscuri mai mari şi vă va face să vă apreciaţi munca mai mult decât v-aţi fi imaginat.Paul Arden, autorul unor bestselleruri internaţionale, a fost director de creaţie la Saatchi & Saatchi, devenind o legendă a industriei de publicitate. Campaniile sale se numără printre cele mai mari campanii de advertising din toate timpurile. A semnat o rubrică permanentă în The Independent şi a fost proprietarul unei galerii de fotografie. Gândește fix pe dos e un atac sub centură asupra modului în care ne privim lumea. În locul sfaturilor obişnuite şi plictisitoare, Paul Arden lansează remarci ascuţite, îndrăzneţe, aforisme şi paradoxuri - toate încercând să contrazică tot ceea ce pare „de bun simţ". Indiferent din ce domeniu veniţi, vă veţi găsi inspiraţia în colecţia lui Arden de idei mici care au dus la mari revoluţii. În acest montagne russe dedicat gândirii împotriva curentului, nu te poţi plictisi: ai anecdote sclipitoare, fotografii memorabile şi citate neconvenţionale. "Dacă aş fi citit cartea asta în urmă cu zece ani, acum aş fi fost prim-ministru." Gordon Brown Alte titluri de Paul Arden:Dumnezeu explicat într-o cursă de taxi , Editura ART , colecţia Guerrilla de pe noptierăNu contează cât de bun eşti, ci cât de bun vrei să fii , Editura ART , colecţia Guerrilla de pe noptierăAcest titlu a apărut în colecția Guerrilla de pe noptieră la Editura ART
This is a punchy, humorous, and probing look at the nature of religious belief, by the author of the massively successful "Whatever You Think Think the Opposite". In a series of brilliant visual episodes, Paul Arden investigates the questions that have persisted since our earliest days. As ever, he is a master of compression, getting us to scratch our heads as he examines our relationship to the divine.
Whatever You Think Think the Opposite, Stop Thinking Start Living, Eat That Frog, You Are a Badass, Drive Daniel H. Pink 5 Books Collection Set
by Paul Arden
Rating: 3.9 ⭐
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Whatever You Think Think the Opposite, Stop Thinking Start Living, Eat That Frog, You Are a Badass, Drive Daniel H. Pink 5 Books Collection Whatever You Think Think the Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.Stop Thinking Start Revolutionary in its simplicity and accessible to all, this bestselling book offers commonsense methods that allow you to let go of depression and tap into natural joy. In this indispensable handbook, Richard Carlson demonstrates how we can change everything in our lives.Eat That There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything. They learn to focus on the most important tasks and make sure they get done.There's an old saying that if the first thing you do each morning is to eat a live frog.You Are a In this refreshingly entertaining how-to guide, bestselling author and success coach, Jen Sincero, serves up 27 bitesized chapters full of hilariously inspiring stories, sage advice, easy exercises, and the occasional swear word.Drive Daniel H. Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives.
Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.
Purei jobu = Play job
by Paul Arden
How Good Would You Be: What would we do?
by Paul Arden
It's Not How Good You Are... is a concise guide to making the most of yourself - a pocket 'bible' for the talented and timid to make the un thinkable thinkable and the impossible possible.After decades at the top of one of the world's most competitive industries, Paul Arden offers insights into such diverse subjects as the value of being fired and why it's often better to be wrong than to be right.He gives original and logical answers to everyday questions. Much of it appears obvious when you read it, but aren't all questions easy when you know the answers?Whether you are a school-leaver, self employed or a managing director, this book is invaluable for everyone who aspires to succeed.
