Nir Eyal

How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become "indistractable"? International best-selling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book. In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us. Inside, Eyal overturns conventional wisdom and reveals: Why distraction at work is a symptom of a dysfunctional company culture - and how to fix it What really drives human behavior and why "time management is pain management" Why your relationships (and your sex life) depend on you becoming indistractable How to raise indistractable children in an increasingly distracting world Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention - helping you live the life you really want.

This workbook is a SUPPLEMENT to Nir Eyal's bestselling book, " How to Build Habit-Forming Products"The workbook is meant to help readers of Hooked get more out of the book with guided questions to help your build your own habit-forming product.The workbook walks you through all four steps of Eyal's Hooked Model and draws out your insights to help you overcome challenges you might face building an engaging product or service.Please purchase Hooked in conjunction with this workbook.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers • Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Nir Eyal Collection 2 Books In Indistractable, behavioural designer Nir Eyal shows what life could look like if you followed through on your intentions. Instead of suggesting a digital detox, Eyal reveals the hidden psychology driving you to distraction, and teaches you how to make pacts with yourself to keep your brain on track. Indistractable is a guide to making decisions and seeing them through. Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

Hooked [hardcover], contagious and growth hacker marketing 3 books collection set. Description:- Hooked: How to Build Habit-Forming Products Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Contagious: How to Build Word of Mouth in the Digital Age Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media. Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.

Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Indistractable, Hyperfocus, Eat That Frog!, How to Talk to Anyone 4 Books Collection In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want. 'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind. How to Work Less to Achieve More. Eat That Frog!: It’s time to stop procrastinating and get more of the important things done! After all, successful people don’t try to do everything. They focus on their most important tasks and get those done. They eat their frogs. There’s an old saying that if the first thing you do each morning is eat a live frog, you’ll have the satisfaction of knowing. How to Talk to "The lost art of verbal communication may be revitalized by Leil Lowndes." Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive” What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"

Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Indistractable, One Thing, How to be a Productivity Ninja, Eat That Frog! 4 Books Collection In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want. 'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind. Eat That Frog!: It’s time to stop procrastinating and get more of the important things done! After all, successful people don’t try to do everything. They focus on their most important tasks and get those done. They eat their frogs. There’s an old saying that if the first thing you do each morning is eat a live frog. One YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller pay cheques. How to be a Productivity World-leading productivity expert Graham Allcott’s business bible is given a complete update for 2019. Do you waste too much time on your phone? Scroll through Twitter or Instagram when you should be getting down to your real tasks? Is your attention easily distracted? We’ve got the The Way of the Productivity Ninja.

Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Indistractable, Eat That Frog!, Rewire Your Mind, How to be a Productivity Ninja 4 Books Collection In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want. Eat That Frog!: It’s time to stop procrastinating and get more of the important things done! After all, successful people don’t try to do everything. They focus on their most important tasks and get those done. They eat their frogs. There’s an old saying that if the first thing you do each morning is eat a live frog. Rewire Your Weaving together ancient wisdom and scientific research, Dr Shauna Shapiro formulates the most potent practices for living a happy, meaningful life. Individually, these practices will help you sculpt neuropathways of clarity and calm. Collectively, they will help us live in a more connected, compassionate world. The practice of mindfulness works. It's good for you. It strengthens immune function, reduces stress, improves sleep, and offers countless other benefits. How to be a Productivity World-leading productivity expert Graham Allcott’s business bible is given a complete update for 2019. Do you waste too much time on your phone? Scroll through Twitter or Instagram when you should be getting down to your real tasks? Is your attention easily distracted? We’ve got the The Way of the Productivity Ninja.

You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become "indistractable”?In Indistractable, international bestselling author of Hooked and behavioral design expert Nir Eyal reveals the hidden psychology driving us to distraction, and the keys to getting the best out of technology without letting it get the best of us.Inside, Eyal overturns conventional wisdom and reveals:Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it- How traditional to-do lists can do more harm than good-New distraction challenges related to remote work and videoconferencing, and ways to minimize their impact- What really drives human behavior and why "time management is pain management"- Case studies and expert guidance for effective timeboxing- Why your relationships (and your sex life) depend on you becoming indistractable- How to raise indistractable children in an increasingly distracting worldSolving the problem of technology-driven distraction is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention—helping you live the life you really want.