Mitch Prinstein

Who doesn't want to be more popular? Surely a person's popularity, be it at school, work or socially, is the best predictor of how happy and successful they will be?The truth is actually much more complex and is based on millennia of human evolution. This impeccably researched and highly entertaining book presents two very distinct types of popularity and shows how only one of them wil

A leading psychologist examines how our popularity affects our success, our relationships, and our happiness—and why we don’t always want to be the most popularNo matter how old you are, there’s a good chance that the word “popular” immediately transports you back to your teenage years. Most of us can easily recall the adolescent social cliques, the high school pecking order, an