Michael S. Malone

Based on unprecedented access to the corporation’s archives, The Intel Trinity is the first full history of Intel Corporation—the essential company of the digital age— told through the lives of the three most important figures in the company’s history: Robert Noyce, Gordon Moore, and Andy Grove.Often hailed the “most important company in the world,” Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors of the microprocessor-the single most important product in the modern world-Intel today builds the tiny “engines” that power almost every intelligent electronic device on the planet.But the true story of Intel is the human story of the trio of geniuses behind it. Michael S. Malone reveals how each brought different things to Intel, and at different times. Noyce, the most respected high tech figure of his generation, brought credibility (and money) to the company’s founding; Moore made Intel the world’s technological leader; and Grove, has relentlessly driven the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, Internet, telecommunications, and the personal electronics revolutions.The Intel Trinity is not just the story of Intel’s legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.With eight pages of black-and-white photos.

The definitive history of Hewlett-Packard and its legendary founders, based on unprecedented access to private archives This is the most authoritative version ever of the most famous start-up story in business history. In 1938, working out of a small garage in Palo Alto, California, two young Stanford graduates named Bill Hewlett and Dave Packard built their first product, an audio oscillator. It was the start not only of a legendary company but of an entire way of life in Silicon Valley—and, ultimately, our modern digital age. Others have written about the rise of Hewlett-Packard, including Packard himself in a bestselling memoir. But acclaimed journalist Michael S. Malone is the first to get the full story, based on unlimited and exclusive access to corporate and private archives, along with hundreds of employee interviews. Malone draws on his new material to show how some of the most influential products of our time were invented, and how a culture of innovation led HP to unparalleled success for decades. He also shows what was really behind the groundbreaking management philosophy—“the HP Way”—that put people ahead of products or profits. There have been attempts in recent years to discredit the HP Way as soft and outdated. But Malone argues that the HP Way was a hard-nosed business philosophy that combined simple objectives, trust in employees to make the right choices, and ruthless self-appraisal. It created an innovative and ferociously competitive company—arguably the world’s greatest company. This business adventure story will be perfect for entrepreneurs, young managers, and students, not to mention the tens of thousands of current and former HP employees.

An investigative, behind-the-scenes report on the semiconductor/computer industry traces the history of Silicon Valley and the electronics industry, and the entrepreneurs, innovations, industrial espionage, drug scene, and other realities of Silicon Valley

The inside story of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later.No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From its humble beginnings in a suburban garage, Apple sparked the personal computer revolution, and its products and founders--Steve Jobs and Steve Wozniak--quickly became part of the American myth.But something happened to Apple as it stumbled toward a premature middle age. For ten years, it lived off its past glory and its extraordinary products. Then, almost overnight, it collapsed in a two-year free fall.How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story--a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long.Within the pages of Infinite Loop , we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupid mistakes, and overweening egos more typical of a soap opera than a corporate history. Infinite Loop is almost as wild and unpredictable, as exhilarating and gut-wrenching, as the story of Apple itself.

A sweeping exploration of the history of memory and human civilization Memory makes us human. No other animal carries in its brain so many memories of such complexity nor so regularly revisits those memories for happiness, safety, and to accomplish complex tasks. Human civilization continues because we are able to pass along memories from one person to another, from one generation to the next. The Guardian of All Things is scientific history that takes us on a 10,000 year old journey replete with incredible ideas, inventions, and transformations. From cave drawings to oral histories to libraries to the internet, The Guardian of All Things is the history of how humans have relentlessly pursued new ways to preserve and manage memory, both within the human brain and is a series of inventions external to it. Michael Malone looks at the story of memory, both human and mechanical, and the historic turning points in that story that not only changed our relationship to memory, but also changed us as human beings. Full of anecdotes, history, and advances of civilization and technology, The Guardian of All Things is a lively, sweeping, and epic journey along a trajectory of history no other book has ever described, one that will appeal to the curious as well as the specialist.

2nd Edition of FOUR PERCENT - NEW & ENLARGED Many ADDITIONAL Historic Photographs 2013 WINNER in the International Book Awards category of Best U.S. History 2013 WINNER in the National Indie Excellence Awards category of Best Historical Biography 2013 FINALIST in the National Indie Excellence Awards category of History 2012 WINNER of USA Book News' Best Non-Fiction eBook ''A 'must read' not only for young men but also for those who love them.'' Dr. Robert Ballard , World Explorer and discoverer of the Titanic ''Four Percent is the best, and most honest, book ever written about the Boy Scouts of America.'' Tom Hayes , The Huffington Post ''[Malone] wrote how the image of Eagle Scouts has risen over the decades...I could not agree more.'' - Robert J. Mazzuca , Chief Scout Executive, Boy Scouts of America (Retired) Four Percent is one of the most complete histories of the Boy Scouts of America ever written and the first to focus on the remarkable story of Eagle Scouts. Award-winning author Michael S. Malone, himself an Eagle, brings the eye of a veteran journalist to a story that for too long has been wrapped in myth and prejudice and uncovers one of the most important, but least celebrated, movements in modern American history. Four Percent is more than just a history of the Eagle Scout rank, but also the story of many Eagles a President of the United States, dozens of astronauts (including Neil Armstrong), Medal of Honor recipients, Nobel prize winning scientists, authors, movie stars, titans of industry, Senators, Congressmen and Governors, civil rights leaders, and community activists who have transformed the face of America over the last century. One of Malone's major contributions in this book is his discovery that the community service project requirement for the Eagle rank has resulted in the great youth service initiative in more than 100 million hours devoted to improving the nation s communities and neighborhoods. Filled with vivid historic anecdotes, compelling profiles, and surprising facts, Malone has brought to Four Percent the eye of a world-class writer, the insider experience of being an Eagle Scout himself, and the objectivity of a career journalist, to produce the best book ever about America's Eagles and perhaps even about Boy Scouting itself.

Charlie's Place is the story of an Oklahoma homestead, settled during the Land Rush, lost during the Great Depression and restored seven decades later. It is an American tale of pioneering, loss and restoration. The narrative revolves around two memorable figures, Charlie Hasbrook and his grand-daughter, Nadiene Malone. The book follows the events that led Hasbrook to ride in the Land Rush - including three violent murders in Kansas and Oregon; then continues with desperate years on the Homestead continuing through the decades of prosperity that followed.Losing the farm to an unscrupulous banker during the Depression, teenaged Nadiene made an oath to regain the farm for her family. The last section of the book swings from Silicon Valley to New York City, to the lonely, long-abandoned Hasbrook Homestead, as Malone and her children race to save the farm buildings before they collapse from years of neglect. In the end, at nearly ninety years of age, she fulfills her promise.

A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. . . . The fate of newspapers and the music industry is a harbinger of what awaits every an aging business model in its death throes as people finally wake up to the grim fact that their products and the way they deliver them are completely out of sync not only with what customers want but how they want it. But Michael Malone–the author who, when the Internet was still the domain of technical experts, enabled his readers to see clearly the opportunities of the then-emerging digital age–is back and once again making sense of a future just around the corner. Business considerations such as the wireless World Wide Web, billions of new consumers, and an entrepreneurial ethos are all converging. How a corporation is organized and how people will be managed and employed will change more quickly than anyone realizes. With technology poised to connect a billion new consumers from the most remote parts of the globe, corporations will enter a volatile economic era marked by unprecedented threats and opportunities. Survival will require companies to be “protean”–nimble shape-shifters able to change direction and identity in response to a rapidly evolving international marketplace. They must, in other words, act like perpetual entrepreneurial start-ups. In our Web 2.0 world “the future arrived yesterday,” since the tools for success already exist and are the means for companies becoming protean. Malone provides remarkable insights into how this emerging corporate form will work and why it’s the key to competitiveness. Find • Why the traditional CEO as master of the universe will be extinct. The CEO will be a chameleon, adapting management style and attitude to each company’s constituency. • How to identify a core group of employees who will provide stability through their knowledge of the company's history, values, and culture.• How to effectively recruit, manage, and retain the best talent in an increasingly nontraditional, entrepreneurial, and peripatetic workforce.• Who stakeholders are, why they matter, and how they will extend beyond any comparable business organization to this point.• Why the rigid boundaries between for-profit and nonprofit ventures are likely to dissolve through alternate forms of value creation, resulting in hybrid enterprises.By embracing impermanence and becoming true shape-shifters, protean businesses will not only endure, they’ll come to dominate large segments of the global economy. Provocative and pragmatic, The Future Arrived Yesterday is a dynamic blueprint for a tumultuous economic age.

This book presents a general overview of microprocessor technology including fabrication methods, how microprocessors work, and the people and companies involved in their development, all set in historic perspective and written in the witty style for which Mr. Malone is known. The author evaluates the microprocessor's role in transforming society, profiles the key figures in its development, speculates about the future of emerging technologies and even theorizes about what might lie beyond the microprocessor era.

The second edition of this top seller includes all-new information on everything from admissions to excelling in the classroom. And, with a new take on student life, this new edition is perfect for today's college students. Readers learn

The product of scores of interviews with citizens of San Diego and Tijuana - from everyday working folks to the leading figures - this is the first book ever to look at the two-hundred-year history of the two cities and chart how their relationship has evolved from conflict to interdependence to cooperation. El Tercer Pais combines hard-nosed journalism with insiders' perspectives to create a celebratory look at how the two cities have gone beyond decades of distrust and wariness to become the most successful bi-national, bi-lingual "twin cities" on the planet - and a model for comparable border cities everywhere. And further, a vision for deeper collaboration between the three countries of the North American continent.

Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities. So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call “marketing 3.0” isn’t as simple as setting up a YouTube channel. Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing—bottom-up instead of top-down, personal rather than public, subtle rather than full frontal. The payoff is a return to the power of oldfashioned handselling—turbocharged by bleedingedge technology.

The history of the heart of the high-tech worldMike Malone is a journalist who has covered Silicon Valley for nearly twenty years. This book combines the best of his work from a variety of renowned publications to offer a true-to-life glimpse of the world's most important industrial community. These stories form a picture of a place at the center of cultural, economic, and technological advancement and the people who live there, from dot.com millionaires to everyday working people just trying to get by. Not confined to its present technological significance, the book looks at the rich history of the Valley and the future that awaits it. Meticulously researched and broad in scope, The Valley of Heart's Delight is the definitive biography of a place of massive cultural and political significance.Michael S. Malone (Palo Alta, CA) joined the San Jose Mercury News in 1980 as the nation's first daily high-tech reporter. His writings on Silicon Valley earned him two Pulitzer Prize nominations. He has also written for the New York Times, the Boston Globe, the Dallas Morning News, the Wall Street Journal, and the Los Angeles Times. He is currently the Editor at Large for ASAP.

An intimate behind-the-scenes look into the personal triumphs and tragedies of sixteen famous and infamous industry titansFrom the garages and kitchen tables across America, the technology entrepreneurs have built great companies, reaped unimaginable wealth, and endured challenges to the very core of their personal beliefs and confidence. Now, Betting It All looks directly into the hearts and minds of sixteen of these extraordinary business people. It strips away the legend and gives readers a true glimpse into the very human side of each entrepreneur-including what motivates them, inspires them, and pushes them to continue in the face of crisis. From Bill Gates, Scott McNealy, and Kim Polese to Steve Wozniak and Larry Ellison, this remarkable book reveals what personal and professional price success brings, along with their controversial views on business and society. Readers will hear how these famous and successful business people stay strong when the inevitable crisis comes.

An inside, minute-by-minute narrative about a modern American taking a successful start-up company public. Going Public tells the story of the MIPS Computer team of employees, their secret dreams, and how these dreams were realized in their race to create a successful company.

Get an inside view of the breathless, winner-take-all world of high technology--Silicon Valley style--in this fast-paced corporate thriller. Veteran businessman Dan Crowen is finally handed the reins of a large, successful tech firm, Validator Software--only to be ordered by its eccentric owner, Cosmo Validator, to take a step that could destroy the company. Young entrepreneur Alison Prue is at the helm of Validator's upstart rival, eTernity. When the venture capitalists funding eTernity decide it's time to take the the hot young startup public and go head-to-head against Validator, both Alison and Dan are caught up in a global tsunami of high-tech conspiracies. Nothing's as it seems in this high-stakes game of cat and mouse that will keep you guessing the whole way through.

RUNNING TOWARD DANGER is a book that will shock you, give you chills, and make you cheer! It is one of the least-known and least-presented major awards offered by the Boy Scouts of America. But similar to the Eagle Scout medal, it also is highly celebrated--perhaps more.It's the Honor Medal for Lifesaving.In its various forms, it embodies the Medal of Merit for saving a life, the Honor Medal for doing so at personal risk, and the Honor Medal with crossed palms for extreme personal risk--all that has made Scouting an honored American icon for over a century. During those decades, a little more than a thousand of the highest medals have been awarded to Cub Scouts, Boy Scouts, Explorers, Venturers, Varsity Scouts, and adult volunteers. And every one of those rescues is an unforgettable story.RUNNING TOWARD DANGER is the first book that tells the extraordinary saga of Scouting's Honor Medal recipients and how the award itself transformed American life. It is the product of extensive original research into the BSA's national archives, vintage newspaper accounts, and interviews of recent recipients. The narrative includes more than 150 accounts of the most remarkable and hair-raising Honor Medal rescues of the last century. Also, it uncovers the crisis in the early days of the award that ultimately changed the direction of Scouting and brought intensive first aid, lifesaving, and safety training to the nation's youth.RUNNING TOWARD DANGER is filled with extraordinary characters. First among equals is the buckskinned sophisticate, co-founder of Scouting, and friend of U.S. presidents, Daniel Carter Beard, who created the Honor Medal and then nearly drove it to disaster. But there also are hundreds of young men and women who find themselves in the most terrifying situations imaginable, fly into action, and not only survive but also save others in the process. It is a narrative that swings from a lonely, lightning-scorched mountain top to an isolated farmhouse, to crowded urban neighborhoods, to shark-filled waters-- each story presenting its own dangers that demands a clear-minded and smart strategy, requiring an abundance of bravery from its young rescuers.For Scouts and their families these stories are the best lessons imaginable on what makes Scouting great and what the character-building training programs of the Boy Scouts of America develop in young people. But this also is a book for all Americans that celebrates the courage and resourcefulness of our nation's youth. You never will forget these remarkable stories of young people who, when met with the ultimate challenge, don't hesitate to run toward danger to help others.RUNNING TOWARD DANGER is a landmark testament within the story of the American Scouting movement and is a worthy companion to author Michael S. Malone's award-winning history of Eagle Scouting, FOUR PERCENT.

The Craft of Professional Writing is the most complete book ever written about the real-life work of being a writer. Covering topics ranging from business writing (advertising, PR) to commercial work (news reporting, feature writing, blogging, non-fiction books) to creative writing (screenplays and novels), as well as advice on pitching, rejection and leading a writer’s life, the narrative is filled with anecdotes and illuminating stories, as well as tricks of the trade in each form of writing. For the student, The Craft of Professional Writing is the most wide-ranging and practical textbook on the subject. Designed to be an instructional text for producing professional-level work, it is also a survey of the various writing professions to enable budding writers to make career decisions. For the professional, this book is the ultimate reference work—offering practical tips and advice they can return to again and again to help them through various phases of their career.

Who is a true African? This question has been asked and answered repeatedly through cycles of violent revolution over many years. The Sable draws you into this world at a flux point of the cycle, to a quiet farm where everything seems both ordered and content--until the violence and chaos arrives at the gates.The story is told through the eyes of two men: a farm owner and hunting guide of German descent, and his fiercely independent native top hand. As the story unfolds and the two men clash, they find themselves faced with life and death decisions both for themselves and their families.Rich with the beauty and the complexity of regional life, The Sable is a pastoral epic, a political thriller, and a riveting quest for big game. It immerses the reader in the cultures of black and white, city and countryside, native and immigrant, rich and poor. Its trajectory is unpredictable, as its characters are neither wholly good nor evil, but are complex and nuanced as only human beings under stress can be. It also features some of the finest African hunting scenes penned in a generation.Written by Michael S. Malone, one of the world's best-known business and technology journalists, a noted entrepreneur, television host, and educator, The Sable is the product of multiple visits to Africa.

Nur durch die intelligente Kombination moderner Managementmethoden mit neuester Informationstechnologie gelingt es, den Verkaufserfolg zu steigern und echte Kundennähe zu erreichen. Anhand zahlreicher Praxisbeispiele wird deutlich, wie sich eine informierte Vertriebsmannschaft für zukünftige Herausforderungen wappnen kann.

The saga of Validator Software and its Silicon Valley executive team continues in "Cost of Goods Sold," moving onto a global stage in the second book of the Silicon Valley Quartet.As the tech world threatens to slide into one of its regular bust cycles, Validator CEO Alison Prue decides to play a high-tech, high-risk game of chicken. While her faint-hearted competitors are hitting the brakes, Prue punches the accelerator at Validator in hopes of gaining market share—and profits.The new strategy soon leads several of Validator’s senior executives to move beyond cutting corners to actual criminal conspiracy. Their plan puts particular strain on the company factory in China, where a young girl has left behind her country village and watched her dreams come true beyond anything she could imagine… until everything changes.As Validator races towards the fate its executives have brought about, it may take the intervention of even more powerful forces to save the company.Praise for the Silicon Valley “Entertaining, informative, and filled with an insider’s knowledge of where the corporate bodies are buried (or should be).” — Ron Hansen, author, The Assassination of Jesse James by the Coward Robert Ford and A Wild Surge of Guilty Passion“Mike Malone captures the drama and the romance of Silicon Valley as only he could. His characters, while fictional, feel as if they walked right out of Sand Hill Road.” — Jeff Skoll, eBay founding president; chairman of Participant Media“Malone has a grip on how Silicon Valley works that’s tighter than anyone I know. He manages to poke fun at the hyper-competitive valley without reducing its characters to cartoonish caricatures.” —Mike Cassidy, San Jose Mercury News