
Michael L. Ray is a social psychologist with extensive experience in marketing communication and in developing generative work environments for companies and individuals. He has produced over 100 publications including 10 books, among them two of the first books in the field of consumer information processing and two that helped establish and develop inquiry into new paradigm business. His best-selling Creativity in Business (with Rochelle Myers) was named, one of the nine “Greatest Business Books Ever Written” by Inc. magazine. The Path of the Everyday Hero (with Lorna Catford) garnered the title of the best business self-help book of the year, and The Creative Spirit (with Daniel Goleman and Paul Kaufman) was the companion book to the PBS series of the same name, which was inspired by his Stanford course, Personal Creativity in Business. His most recent book, The Highest Goal: The Secret that Sustains You in Every Moment received a Fast Company Reader’s Choice Award. He is at work on Conversations on the Basics in collaboration with teachers of his creativity course. He lectures and consults to organizations and groups worldwide and has served as a director of a major retailer, a food company, a catalog company, a start-up airline, a national cable systems company, an advertising agency, and four nonprofit organizations.
by Michael L. Ray
Rating: 3.6 ⭐
• 2 recommendations ❤️
This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author, The One Minute Manager
The Highest Goal reveals the secret discovered by thousands of people who took the author's Stanford School of Business creativity course: that having a meaningful goal is a source of power, inspiration, and guidance that helps one persist even through the worst of times, and ultimately leads to success. The book combines practical business advice with spiritual motivation and creative insights. In addition, it discusses proven steps that people can use on a daily basis to take a personal stand and turn the chaos of difficult times into a complete and fulfilling life.
Advertising and Communication Management
Discusses competition, corporate ethics, women in the workplace, the nature of ownership, and the role of business in social change
by Michael L. Ray
by Michael L. Ray
by Michael L. Ray
by Michael L. Ray