Michèle Fitoussi

Long before SKII, La Prairie, or the coveted Crème de la Mer, there was Helena Rubinstein. Your mother or grandmother probably used Helena Rubinstein creams or cosmetics once upon a time. But not that many people know about Helena′s Australian connections. She was little known and has been virtually forgotten, but her extraordinary life spanned nearly a century (she died in 1965 at the age of nine

Helena Rubinstein revolutionised the beauty industry. Her mission was to teach women the importance of skincare and the empowering effect of looking your best. Rubinstein's company was the first to use science in the development of cosmetics, and with her unerring instinct for what customers wanted, she built a beauty empire that spanned the world. A legend in her own lifetime, this is her amazing