Kevin Freiberg

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

Kevin and Jackie Freiberg’s previous book, Nuts!: Southwest Airline’s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among • James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets• Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times• James Goodnight of SAS, a world leader in intelligence softwareAlthough the leaders in the book represent a wide-range of industries, they share a common They see business as a heroic cause and understand that good leadership isn’t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as “human resources,” but as individuals with unique gifts and talents. And make everyone in the company responsible for the company’s brand and culture.An exciting follow-up to Nuts! , which has sold nearly 500,000 copies in hardcover and paperback, GUTS! proves that it is possible to have fun, live your values, and still make money.

Do you have the eyes, the ears, and the hands to be a Nanovator? You're about to find out. In India, entire families?too poor to afford a car?crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets.One evening Tata Motor's venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement.In that moment Nanovation took root in Tata's imagination. The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since Model-T. Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions? What's your Nanovative idea? It's time to get moving! Warning! Don't read this book unless you are ready to challenge management dogma, taken-for-granted assumptions, and outdated systems by asking "what if?" and "why not?" to some of your industry's toughest questions. But, if you're ready to revolutionize the products you make, the processes you use, and the companies you build, pull up a seat at the drafting table with the creators of the Nano, the most important car to roll off the assembly line in decades. Discover the thinking that bred their ingenuity and the leadership that encouraged them to overcome adversity, to take risks despite their fear of failure, and to innovate beyond their customer's wildest expectations. "If you're interested in stoking the fires of innovation and making a profit while making a difference, Nanovation is a must read." ?Indra K. Nooyi, chairman and CEO, PepsiCo "The Freiberg's deep dive into a company that transformed an entire industry is loaded with hands-on-advice- and a warning not to downsize your dreams!"- Gary Kelly, chairman, president and CEO, Southwest Airlines " Nanovation is for leaders who want to leave a lasting legacy in the world." ?Chris Connor, chairman and CEO, Shermin-Williams Company "Read Nanovation and learn what you can do to create an innovative culture in your organization." ?Ken Blanchard, co-author One Minute Manager, Full Steam Ahead, and Lead with LUV " Nanovation is a must read for any leader." ?Eric Danziger, CEO, Wyndham Hotel Group " Nanovation is for leaders who want to shake it up." ?Bruce Bochy, manager, 2010 World Champion San Francisco Giants "Vibrant and energetic, the passion of the authors reflects that of the innovators it chronicles...A practical guide for creating a radical culture of innovation." ?N.R. Narayana Murthy, founder-chairman and chief mentor, Infosys Ltd.

A book about LEADERSHIP, CHARACTER and TEAM CHEMISTRY. A Gutsy Leader. A Band of Misfits. A Storied Franchise. THREE WORLD CHAMPIONSHIPS IN FIVE YEARS Then, the worst season in franchise history. LEARN FROM ONE OF THE GREATEST--EVER! BOCHY BALL by the This book is for BUSINESS LEADERS, COACHES and ATHLETES BUSINESS LEADERS, WEIGH CELEBRITIES WEIGH

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

DSN Do Something Now! Three simple letters. Three simple words that could change your organization—change your life. The scarcest resource in organizations right now is not money or talent or ideas or power; it’s people who DO, people who add value and get things done. This book will inspire Dreamers to become Doers. Everyone wants to add value and this book shows you how. Recommended to read on Kindle Fire/Paperwhite/Kindle HD devices.

The co-authors of NUTS! and GUTS! explain how everyday employees can apply their talents at the workplace for greater success and influence, in a guide for both manager and workers that shares practical tips and inspiring case stories. 25,000 first printing.

You are DESIGNED to choose and DEFINED by your choices. In front of you are seven choices waiting to be made. Whether you are the leader or those being lead, these choices will determine the quality of your life and the significance of your contribution to the world in which you work. In BOOM the Freiberg's have distilled 20 years of collective wisdom into 7 essential choices that cause culture, service, success, and business to BOOM Choice #1: Be a Player Choice #2: Be Accountable Choice #3: Choose Service Over Self-Interest Choice #4: Focus Forward Choice #5: Play to Your Genius Choice #6: Get It Done Choice #7: Risk More - Gain More These 7 choices are your wake-up call to freedom, and it's your invitation to create a community of like-minded people who - together - will create organizations that can blow the doors off business as usual and cure the Dead People Working syndrome Drs. Kevin and Jackie Freiberg are two of the most influential voices on the professional-speaking circuit

When Herb Kelleher set up SouthWest Airlines back in the 1970's no one within the industry would take him, or it, seriously. Now, more than 25 years later, everyone is being forced to take note. For the first time the story of this remarkable venture is revealed in full. In what has been described as "a crash course for management", the Freibergs recount the events and cast which have shaped the culture and character of ths legendary airline and shows what a little bit of ingenuity can do.

You are DESIGNED to choose and DEFINED by your choices.In front of you are seven choices waiting to be made. Whether you are the leader or those being lead, these choices will determine the quality of your life and the significance of your contribution to the world in which you work.In BOOM the Freiberg's have distilled 20 years of collective wisdom into 7 essential choices that cause culture, service, success, and business to BOOMChoice #1: Be a PlayerChoice #2: Be AccountableChoice #3: Choose Service Over Self-InterestChoice #4: Focus ForwardChoice #5: Play to Your GeniusChoice #6: Get It DoneChoice #7: Risk More - Gain MoreThese 7 choices are your wake-up call to freedom, and it's your invitation to create a community of like-minded people who - together - will create organizations that can blow the doors off business as usual and cure the Dead People Working™ syndromeDrs. Kevin and Jackie Freiberg are two of the most influential voices on the professional-speaking circuit today. Their to create corporate cultures where impassioned people exercise the freedom to make a difference and change the world! The Freibergs have coauthored the international bestseller NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success and GUTS! Companies that Blow the Doors off Business-As-Usual. They have been interviewed by CBS's 60 Minutes and appeared on CNBC and the CBS Morning News for their insights on the links between gutsy leaders, passionate employees, cultures of accountability, and loyal customers.