John Seely Brown

“Should be read by anyone interested in understanding the future,” The Times Literary Supplement raved about the original edition of The Social Life of Information. We’re now living in that future, and one of the seminal books of the Internet Age is more relevant than ever.The future was a place where technology was supposed to empower individuals and obliterate social organizations. Pundits predicted that information technology would obliterate the need for almost everything—from mass media to bureaucracies, universities, politics, and governments. Clearly, we are not living in that future. The Social Life of Information explains why.John Seely Brown and Paul Duguid show us how to look beyond mere information to the social context that creates and gives meaning to it. Arguing elegantly for the important role that human sociability plays, even—perhaps especially—in the digital world, The Social Life of Information gives us an optimistic look beyond the simplicities of information and individuals. It shows how a better understanding of the contribution that communities, organizations, and institutions make to learning, working, and innovating can lead to the richest possible use of technology in our work and everyday lives.With a new introduction by David Weinberger and reflections by the authors on developments since the book’s first publication, this new edition is essential reading for anyone seeking to understand the human place in a digital world.

For years pundits have predicted that information technology will obliterate everything, from supermarkets to business organizations to social life itself, but beaten down by info-glut, exasperated by computer crashes, and daunted by the dot com crash, individual users find it hard to get a fix on the true potential of the digital revolution. John Seely Brown and Paul Duguid argue that the gap between digerati hype and end-user gloom is largely due to the "tunnel vision" that information-driven technologies breed. We've become so focused on where we think we ought to be--a place where technology empowers individuals and obliterates social organizations--that we often fail to see where we're really going.The Social Life of Information shows us how to look beyond our obsession with information and individuals to include the critical social networks of which these are always a part.

Artículos de autores de referencia sobre el impacto de internet en la organización del conocimiento. David Khale, Clifford Lynch, Andy Lane, Diane Harley, Diana Oblinger, David Wiley, Diana Laurrillard, etc… Recomendado por Dolors Reig en EL CAPARAZÓN

This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time. * Brings together well-known thought leaders on the importance of narrative and storytelling for organizational success * The book's easy to read, engaging style of storytelling makes you feel part of the conversation * Only book that includes personal stories and perspectives from Larry Prusak and John Seely Brown