John Caples
Born in New York, May 1, 1900; graduated from the U.S. Naval Academy at Annapolis, 1924; began his career in advertising at Ruthrauff & Ryan, 1925; moved to Barton, Durstine & Osborn (later Batten, Barton, Durstine & Osborn) in 1927; retired from BBDO, 1983; died in New York, June 10, 1990.
10 Books Written
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right
Supplies advice on the development of a successful advertising campaign and recommends techniques for writing newspaper, magazine, television, and radio advertising copy
Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions — each tested with decades of experience — that can be immediately applied to every medium and style of advertising.<
Advertising Ideas: A Practical Guide to Methods That Make Advertisements Work
by John Caples
Rating: 4.0 ⭐
Making Ads Pay : Timeless Tips for Successful Copywriting(Paperback) - 2004 Edition
by John Caples
Rating: 5.0 ⭐
Tested advertising methods
by John Caples
Tested Advertising Methods 6th EditionWant to see your website’s conversion rates soar? Ready to build a powerful experimentation program that drives real results? Tested Advertising Methods is your ultimate guide to optimizing your online presence with proven strategies.Packed with insights from over 28 chapters, this book dives into the power of testing, whether you're tw
Tested Advertising Methods 6th Edition
by John Caples