Joanna Penn

The first job of an author is, of course, to write great books, but these days, their second job is to market them.Marketing isn't a skill that most authors have naturally, and there is little formal training. But when your book hits the shelves, and the sales don't start rolling in, there's only two things an author can do. Keep writing more books and ... Get to grips with marketing. This book is for authors who want to sell more books, but it's also for those writers who want to think more like an entrepreneur. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jumpstart a career. There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can't even imagine yet. There are no rules in this game, but learning this kind of authentic marketing has certainly changed my life, so read on and I'll share everything I know with you.How To Market A Book covers an extensive range of marketing principles, strategies and tactics: Part 1: Marketing Principles - including myths, how to balance your time, co-opetition and generosity Part 2: Prerequisites for Success - including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of freePart 3: No Platform Needed - Short-term Marketing - including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases Part 4: The Author Platform - Long-term Marketing - including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur. Part 5: Launching Your Book - including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches. Plus/ tips for when you get overwhelmed and plenty more links to further resources.

Do you want to successfully self-publish? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result. But it doesn't have to be this way. I've spent the last seven years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 17 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you. The book includes: - What you need to know before you self-publish - Why self-publishing an ebook is a good idea - How to format an ebook - Exclusivity and going direct - How to self-publish an ebook - Why self-publish a print book - Print-on-demand will change your life - What you need to know before you print - How to self-publish a print book - What to do if you want help with the publishing process - After self-publishing - How much does it cost to self-publish? - How do you get paid when you self-publish? - Book marketing principles - How to market fiction - How to market non-fiction Plus, links to more useful resources. If you're ready to successfully self-publish, then download a sample or buy now. You can also get your free Author 2.0 Blueprint and mini-course at TheCreativePenn.com/blueprint (just copy and paste into your browser)

Do you want to make a living with your writing?Do you want to turn your words into multiple streams of income? I’m Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated Third Edition, I’ll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself.If you love to create and you’re ready to learn fresh skills in a fast-changing environment, this book will give you lots of ideas on how to make money with your words. Each chapter provides ideas you can use to research each opportunity in more detail and questions to guide your thought process. Sometimes it’s just about knowing what’s out there in order to find what’s right for you.The book Introduction First principles Part 1: How to Make Money with Books1.1 Your publishing options and how the industry has changed1.2 Your book is a valuable intellectual property asset1.3 Traditional publishing1.4 Self-publishing or becoming an indie author1.5 Write more books1.6 Write books that people want to buy1.7 Publish in multiple formats1.8 Publish globally1.9 Sell direct to your audience1.10 Market your booksPart 2: How to Make Money with your Writing in Other Ways2.1 Your author ecosystem2.2 Affiliate income2.3 Crowdfunding, patronage and subscription2.4 Professional speaking, teaching, performing, and live events2.5 Online courses, webinars, events, and membership sites2.6 Advertising and sponsorship2.7 Physical products and merchandise2.8 Freelance writing and ghostwriting2.9 Consulting or coaching2.10 Author services2.11 Other ways to make money with your writingThe transition to making a living with your writingIf you want to make a living with your writing, download a sample or buy now!

Being a writer is not just about typing.It's also about surviving the roller-coaster of the creative journey.Self-doubt, fear of failure, the need for validation, perfectionism, writer's block, comparisonitis, overwhelm, and much more. When you're going through these things, it can feel like you're alone. But actually, they are part of the creative process, and every author goes through them too.This book collects the mindset issues that writers experience, that I have been through myself over the last nine years, and that perhaps you will experience at different times on the creative journey.Each small chapter tackles a possible issue and then offers an antidote, so that you can dip in and out over time. It includes excerpts from my own personal journals as well as quotes from well-known writers. I hope it helps you on the road to becoming a successful author.The book includes:Part 1: Mindset Aspects of Creativity and WritingSelf-doubt and imposter syndrome Need for validation Fear of failure Fear of rejection and criticism Your inner critic Fear of judgment Perfectionism Writer's block and procrastination "I'm not creative. I don't have any ideas" "My writing isn't original" "Why write? There are too many books in the world already" "I don't have the time or self-discipline to write" "I'm not finding writing much fun. It's hard work." "I keep starting things and not finishing them" Dealing with friends, family and writer's groups "How do I find my voice?" Comparisonitis or "Everyone is better than me" Part 2: Mindset Aspects after PublishingAnti-climax and creative dissatisfaction What is your definition of success? What happens when you tell people that you're an author? "I'm overwhelmed" Dealing with fans, authenticity and drawing the line Haters gonna hate Ambition, fame and fortune Giving up Part 3: Tips for Success on the Author JourneyKnow thyself Understand and hone your creative process Develop professional habits Manage professional relationships Take control of your writing career Find your community Keep learning Schedule rest and take time off Think long term. Create a body of work

Are you ready to take the next step in your author journey? Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression. But I'm not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills.To take you from being an author to running a business as an author. I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific. I've also started a number of my own businesses: a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I've failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book. In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I'm an author because it's my passion and my joy, but also because it's a viable business in this age of global and digital opportunity.In the book, you will learn: Part 1: From Author To Entrepreneur The arc of the author's journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company?Part 2: Products and Services How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy.Part 3: Employees, Suppliers and Contractors The team you need to run your business. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team.Part 4: Customers In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors.Part 5: Sales and Distribution How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints: do you need them? Plus/ your options for pricing.Part 6: Marketing Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media.Part 7: Financials The money mindset, revenues and costs of the author business. Banking, PayPal, accounting, reporting, tax and estate planning.Part 8: Strategy and Planning Developing your strategy and business plan. Managing your time and developing professional habits. The long term view and the process for becoming a full-time author. Plus/ looking after yourself.Part 9: Next Steps Questions from the book to help you work out everything to do with your business, plus encouragement for your next steps.

Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not ‘the expert' or have enough authority in your niche to write a book on it? Are you ready to help other people and change your own life with your words? The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life – so much so that 10 years later, I make a living with my writing. I've written seven other non-fiction books and co-written two more and built a multi-six-figure income around my non-fiction eco-system. In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book PART 1. Before You Mindset Why write a non-fiction book? Can I write a book if I'm not the expert? Originality. Or, there are so many other books on this topic Who are you? Personal stories and the writer's voice The day a non-fiction book changed my life Fear and self-doubt PART 2. Before You Business Types of non-fiction books Business models for non-fiction books Who is your book for? Identify your target market Decide on the topic for your book Decide on your book title Your author name and pseudonyms How long does your book have to be? How long will it take to write the book? Your perspective on time Writing a book proposal PART 3. Writing and Editing Gather and organize existing material Research, interviews, surveys, and social listening Structure and organize the book How to write the first draft How to dictate your book Turn your blog/podcasts/videos/talks into a book Speed and quality Focus and shiny object syndrome Writer's block Co-writing a non-fiction book How to turn a boring book into an engaging read Elements of fiction in non-fiction Truth and perfectionism Legal Using real people, quotes, lyrics, images, and citing sources Self-editing a book How to find and work with professional editors PART 4. Publishing and Product Creation Your publishing options The different formats for your book Non-fiction book covers Book formatting for non-fiction Pricing your book Your book sales description Categories and keywords Turn your non-fiction book into a multimedia course Updating your books over time PART 5. Marketing Non-Fiction Two models of marketing and the importance of mindset Book-centered marketing Paid advertising for non-fiction books Author-centered marketing. The power of a personal brand Build your author website Build an email list Integrate email marketing with your book Content marketing for non-fiction books My non-fiction marketing journey Conclusion and your next steps. It's time to (finally) write your non-fiction book. Download a sample or buy now and start writing.

Do you want to write more but feel frustrated at your lack of time? Are you doing ‘busy’ work instead of moving toward your creative goals? Is your To-Do list overwhelming? It’s time to stop, reassess and take control of your time. This book will help you discover the path to becoming a productive writer. Learn how to: Identify what’s really stopping you from reaching your goals Say no and set boundaries for others — and for yourself Find more time to write Make the most of your writing time Dictate your words for a more efficient and healthy writing life Use outsourcing to buy yourself more creative time Work with co-writers to produce more books Use tools for specific aspects of productivity Focus on physical and mental health to boost your productive time I’ve been writing and publishing for over a decade and in this book, I’ll share my lessons learned in order to help you become more productive and, hopefully, save you time, money and heartache along the way. If you want to become a more productive writer, download a sample or buy now.

You are an author. You turn ideas into reality in the shape of a book. You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level — whatever that means for your situation.I'm Joanna Penn and I've been a full-time author-entrepreneur for almost a decade. In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals.It’s relevant for fiction and non-fiction authors, as well as those who want to include other products, services, and income streams. It’s also applicable whether you’re just starting out or if you already have a mature author business. A plan helps at any stage of the journey.Part 1 covers your business summary and author brand, taking you through the process of deciding the overall direction for what you want to achieve and who you want to serve.Part 2 goes into the production process around your writing, publishing and licensing, products and services.Part 3 covers your marketing strategy and author eco-system.Part 4 goes into the financial side of your business, from mindset to revenue and costs, as well as paying yourself now and into the future. The final chapter will give you a framework for simplifying your plan and turning it into achievable steps across a chosen timeline.In each section, I give examples from my own business plan and there are questions for you to answer, templates, and resources that might help along the way, as well as example business plans for different kinds of authors.It's time to take your author career to the next level. Let's get started on your business plan.Please This book doesn’t go into detail on how to do the specific topics, for example, how to self-publish a book, or how to do content marketing. I cover those topics in my other Books for Authors.If you already have my previous business book, Business for Authors, this is a rewritten and updated sub-set of that material, focusing on the specifics of a plan as opposed to everything involved in running a business. This book acts as a companion as well as a more recent update to my own author journey. It will help you bring it all together into a coherent plan that you can use to take your author business into the future.Books for Authors by Joanna PennHow to Write Non-FictionHow to Market a BookHow to Make a Living with your WritingProductivity for AuthorsSuccessful Self-PublishingYour Author Business PlanThe Successful Author MindsetPublic Speaking for Authors, Creatives and Other IntrovertsAudio for Audiobooks, Podcasting, and Voice TechnologiesThe Healthy WriterBusiness for How to be an Author EntrepreneurCareer Change

Do you suffer from physical pain relating to your writing life?Are you struggling with back pain, weight gain related to sedentary working, anxiety, depression, sleep problems, neck pain, eye strain, stress, loneliness, digestive issues, or Repetitive Strain Injury?These are the most common issues reported by writers and if you struggle with any of them, you are not alone. Writing is not a physically healthy job, but if you want a long-term writing career, then you need to look after your body.I've been through my own pain journey over the last six years. I used to get crippling migraines that sent me to a dark room, and back pain so bad that I couldn't sleep, as well as stress levels so high that I wasn't able to breathe normally.Now, my back pain, migraines and RSI have almost gone completely, and I manage my writing life in a far healthier way than ever before. I share my personal journey and insights with you in this book.My co-author is Dr Euan Lawson, who shares his insights into how we can reduce pain, improve health and build a writing career for the long term.The book covers:Introduction and survey results from 1200 writersWhy writing is great for your health>>> Part 1: The Unhealthy Writer Stress, anxiety, burnoutBack, neck and shoulder painWriter's cramp and Repetitive Strain InjuryA personal journey to a pain-free backWriting with chronic painSedentary life and inactivitySleep problems/ insomniaEye strain, headaches, and migraineA personal story of headaches and migraineLoneliness and isolationWeight gain or weight lossJoanna's Letter to SugarDigestive issues and IBSA personal journey through IBS with FODMAPMood and mental healthWriting with depressionAlcohol, coffee, drugs and other substances>>> Part 2: The Healthy Writer Build resilienceImprove your workspaceFind a communityStart movingSort out your dietSort out your sleepDevelop healthy habitsHow to use dictation for healthier writing lifeLessons learned about writing from walking a double ultra-marathonBreathing, mindfulness, and meditationYoga and writingLongevity: writing for the long-termIt's time to be a healthy writer!

It's an exciting time to be an author!There are new opportunities for publishing and marketing online so that more authors can write and sell the books they love to share with readers. But it can be hard to know where to begin if you're just getting started. Or perhaps you have a backlist of books but now you want to self-publish, learn more about book marketing or make more money as an author.This free Blueprint will help as it contains everything I know - and I have gone from first book in a day job I hated to full-time author entrepreneur as well as a New York Times & USA Today bestselling author.In the Author 2.0 Blueprint you will discover:How the publishing industry has changed and why you need to change too in order to be successfulTips on writing fiction and non-fictionWhat is an indie author anyway and the pros and cons of your publishing optionsHow to self-publish print, ebooks and even audiobooksHow to market your books - fiction and non-fictionHow to build a viable business as an authorand much more, plus links to articles, audios and videos that will help you make sense of it all. You'll also get my monthly updates which are packed with more tips to help you become a more successful author.

Writing a novel will change your life.It might not be in the way that you expect, but when you hold your book in your hand and say, “I made this,” something will shift.The process of getting to that point will light a spark in your creative soul and help you discover unexpected aspects of yourself. It will be one of the things you are most proud of in your life. This book will help you get there.I’m Joanna (J.F.) Penn, award-nominated, New York Times and USA Today bestselling author of 18 novels and novellas with nearly a million books sold in over one hundred countries.This book will help you write your first novel, or improve your creative process so you can write more books and reach more readers. It covers mindset, ideas and research, aspects of craft, how to write a first draft, and work through an editing process to a finished book.You will Part 1: First PrinciplesWhy are you writing a novel?What has stopped you from completing a novel before?Principles to keep in mind as you createPart 2: Ideas, Research, Plotting, and Discovery WritingHow to find and capture ideasHow to research your novel and when to stopOutlining (or plotting)Discovery writing (or pantsing)What are you writing? GenreWhat are you writing? Short story, novella, or novelWhat are you writing? Stand-alone, series, or serialPart 3: Aspects of a NovelStory structureScenes and Who is the story about?Point of What happens in the story?ConflictOpenings and endingsSetting and Where does the story happen?Author voiceThemeBook or story titleLanguage versus story and tools versus artPart 4: Writing the first draftAttitude to the first draftHow to write the first draftDictate your bookWrite fast, cycle through, or write slowWriter’s blockWriting tools and softwareWhen is the first draft finished?Part 5: The Editing ProcessOverview of the editing processSelf-editingHow to find and work with a professional editorBeta readers, specialist readers, and sensitivity readersEditing tools and softwareLessons learned from editing my first novel after more than a decadeWhen is the book finished?ConclusionIf you want to (finally) write your novel, then buy How to Write a Novel today.

Are you tired of asking "What should I do with my life?" Are you sick of your job? Don't worry, I know how you feel! I used to start every working week saying "I hate my job" and spend every Friday night drinking too much to drown my misery.I was a cubicle worker in large corporates, going to pointless meetings, writing endless documents no one would read, testing computer systems that would soon be obsolete. Every day, my soul and my creativity died a little.Maybe you feel the same?Well, life is too short to just exist on the edge of breakdown, and there is a better way of living. You need to discover what you love to do and then make that your job, your life's work.This book will take you through understanding the way you feel now as well as how to improve your current situation immediately so you can create enough space to work on breaking out and doing what you truly love. It also contains the career change process I used to go from management consultant to full-time author-entrepreneur.It's time to change your career and your life. ˃˃˃ In this book, you will find: ** Part 1: I hate my job1) Identifying the problem2) The results of an unhappy workplace- stress, depression and weight gain** Part 2: How to improve your current situation3) Develop yourself4) Coping with stress at work5) Being valued and appreciated6) Escaping the trap7) Making money and keeping hold of it8) Being creative9) Escape is sometimes necessary** Part 3: How to change your career10) What do you really want to do?11) Entrepreneurship or working for yourself12) The Career Change Process13) Setting and achieving your goals14) Your Challenge ” Your FutureBonus Articles:* Case Study Micro-Entrepreneur: How I run my business, The Creative Penn Limited* Interview with Joanna Penn on how to change careers* From affirmation to reality: the author’s story* The Smart Person’s Guide to Quitting the Day Job ˃˃˃ Life’s too short to continue feeling this way. It’s time to change your life. Packed with strategies, tips and personal stories that will help you find the work you love. If you want to change your life and your career, download a sample or buy now

Do you want to improve your public speaking ability?As creatives in a crowded world, we can no longer sit in our rooms, creating alone. If we want a viable income, we have to be out there in the world, sharing our knowledge and being visible in order to have a successful career.Public speaking can be an extra income stream or can form an integral part of your marketing. It's also a good idea to plan for success and authors/creatives often have to speak when they become well-known, so it's best to start practicing earlier.This book is a starter pack and an easy reference guide with the information that you need the most to speak confidently and professionally in public. And, although some chapters have specific tips for introverts, much of this information will be useful for anyone who is interested in public speaking, regardless of their personality type.In this book, I'll share everything that I know as a professional speaker and introverted author-entrepreneur.The book contains lots of tips about public speaking in general, based on my own experience over the last five years. In addition, I cover some specific points that creative introverts need to consider as speakers.You can read this book from start to finish, but you can also dip in and out, as each chapter contains succinct tips that you'll need at different times on your journey.In this book, you will find:Part 1 goes into the practicalities of speaking: types of speaking, preparation, your actual talk, and what happens afterwards. Part 2 is about some of the psychological aspects of speaking: your mindset, authenticity, confidence, and tackling the inevitable anxiety, which we all feel. Part 3 discusses the business side of speaking: financials, marketing, and how to create multiple streams of income. Part 4 contains interviews with three fantastic professional speakers, each from a different market, to give you a variation in perspective. Mark McGuinness is an introvert, Clare Edwards is an extrovert and Alastair Humphreys sits somewhere in the middle. There are also videos, audio and extra image-formatted transcripts, so you can experience this information in other modes if you prefer. The Appendices contain resources that may be useful in your speaking journey, including my own speaking checklist and booking form, example sales page and a series of questions for you to answer that will kickstart your public speaking. I'm an author and professional speaker, and I'm also an introvert.I often get asked how I do what I do, when our natural tendency is to relish being alone and creative, not standing in front of a crowd.In this book, I share everything I've learned about being a speaker and creative over the last five years of speaking internationally, in front of large and small audiences.I also dispel some of the myths around being a speaker. You don't have to be Tony Robbins, bouncing around on stage with a booming voice and larger than life persona.You just have to be you, and tell your stories.

There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things — which the authors themselves regularly write and talk about — it's also important to recognize that your author journey is a marathon, and not a sprint. Joanna Penn and Mark Leslie Lefebvre have been in the business long enough to see authors burning out and leaving the writing life because they turned what they love into a hamster wheel of ever more production and marketing tasks they hate. It doesn't have to be this way. This book is a collection of tips on how to be a more relaxed author — and return to the love that brought you to writing in the first place. You will If you want to be a more relaxed author, look inside or buy today.

Do you want to connect with readers on a deeper level?Do you want your books to stand out in a sea of content by being authentic and personal in your writing whatever the genre? Are you interested in creative self-development ? If yes, Writing the Shadow is for you. This is a book of my heart and it contains many personal stories — but this book is really about helping you reach readers with your words — and move to the next level in your writing. Because we all long to write boldly, without filters or fear. To spin stories that capture the messy beauty of what it means to be human. Tales that lay bare the truth of living — darkness and all. But something holds us back. Whispers of “Who do you think you are?” and “You don’t have permission to write that.” Our own self-censorship and the judgment of others keep us from writing freely — and sometimes, from living fully. But all great art taps into darkness , and your most compelling work emerges when you embrace your full humanity—both light and Shadow. In Writing the Shadow , I’ll guide you on an intimate journey to explore the darkness and discover the gold lying hidden in its depths. Gold that may be the source of your best creative work in the years ahead. The Shadow is calling. It’s time to turn your inner darkness into words. Part 1 goes into the various ways you can tap into your Shadow. Since it lies in the unconscious, you cannot approach it directly. You need tools to help reveal it in different ways. You will find ideas here — ranging from personality assessments and identifying Shadow personas to mining your own writing and exploring your true curiosity — as well as ways to protect yourself so you don’t get lost in the dark. Part 2 explores how the Shadow manifests in various aspects of our lives. I discuss the creative wound and how it may still be holding you back in your writing life, as well as aspects of traditional and self-publishing, then expand into work and money, family and relationships, religion and culture, the physical body and aging, death and dying. Part 3 explores ways that you can find the gold in your Shadow, and turn your inner darkness into words through self-acceptance, letting go of self-censorship, deepening character and theme in your work, and opening the doors to new parts of yourself. While the book is designed to be read in order, you can also skip directly to the sections that resonate the most. There are Resources and Questions at the end of every chapter that will help you reflect along the way. You can answer them in your own journal or use the Companion Workbook if you prefer to write in a more structured way. The Shadow is calling. It's time to turn your inner darkness into words.

Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing. With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world? I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior. You will Introduction Why audio and why now? The audio first ecosystem The audio mindset Part 1: Audiobooks Types of audiobooks Writing, adapting and editing your work for audio Intellectual property considerations for audiobooks Your options for audiobook publishing and licensing How to find and work with a professional narrator Reasons to narrate your own audiobook Audiobook narration tips Recording studio options Audiobook recording, editing, and production How to self-publish an audiobook How long does an audiobook take to produce? How do audiobook readers discover audiobooks? How to market audiobooks The money side of audiobooks Part 2: Podcasting Why podcasting is important for authors The difference between audiobooks and podcasting Types of podcasts How to research and pitch podcasters How to be a great podcast guest Should you start your own podcast? Podcast prerequisites Intellectual property considerations for podcasting Podcasting equipment and software Podcast structure How to be a great podcast host Podcast distribution Show notes and transcripts Collaboration and freelancers Podcast workflow and tools How to launch a podcast How to market a podcast Repurpose your content The money side of podcasting Part 3: Voice Technologies Overview of voice technologies Speech to dictation Text to speech Voice assistants, smart speakers and devices Artificial Intelligence (AI) and the future of voice If you want to position your books and your author brand for audio growth, then check out the book now!

Artificial Intelligence is already embedded in much of our daily lives and it's increasingly moving into realms that impact authors and the publishing industry. We need to embrace the opportunities and engage in conversations around possible threats in order to reinvent our industry for a very different future.The pandemic of 2020 has accelerated converging technologies and changed human behaviour across the globe to favour digital business models. In this book, I discuss current technological and societal trends and consider the opportunities for authors and the publishing industry over the next decade. Writing in the age of AI, including Natural Language Generation models like GPT-3 Copyright law, Blockchain for smart contracts, and micro-payments AI-assisted translation Voice technologies, streaming and subscription Virtual worlds and augmented reality Global, digital, mobile. A wave of new writers.It’s time to change our business model. If we embrace this wave of converging technology, we can create abundance in our industry, enabling new forms of creativity, growing the market with new products and experiences, and expanding revenue for the entire supply chain.We are creators. We turn ideas in our heads into books in the physical realm. We can use these technologies to surf the wave of change and invent the decade ahead — together.I hope you will join me on the journey.

Would you like to make a living with your writing? This book will show you how. This workbook version includes questions and space to write your answers so you can take action for your own writing career. I spent 13 years working as a cubicle slave in the corporate world. I was miserable in my job and my creativity was stunted by the crushing daily grind. Then I started writing books and blogging, using my words to create products and attract readers. In September 2011, I left my corporate job to become a full-time author and creative entrepreneur and since then I've grown my business year on year ”" all based on my writing. More importantly, I'm finally living the happy life I always wanted. I'm not a Kindle or blogging millionaire and this is not a get rich quick scheme. But I will share with you how I make a six-figure income from writing books, blogging and marketing in an ethical manner. We're living in the best time ever to make a living with your writing! Read on to learn more. The book includes the following Table of Contents as well as questions and areas to write your Overview of how I make a living and income split First principles Tips on writing and productivity Tips on mindset Part 1: How to make money from books It's not just one book Your publishing Traditional publishing Changes in the publishing industry Your publishing Becoming an indie author How to self-publish an ebook How to self-publish a print book How to self-publish an audiobook Part 2: How to make money online in other ways A business powered by content marketing Product sales Affiliate income Consulting or coaching Professional speaking Advertising and sponsorship Freelance writing Tips for content marketing The transition and your next steps

Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not an expert or have enough authority in your niche to write a book on it?Are you ready to help other people and change your own life with your words?This workbook edition contains questions from How to Write Non-Fiction so you can note down your thoughts and figure out the best way to plan, write, publish and market your book.Part 1 covers the mindset issues that might be stopping you from writing in the first place and how to cope with the rollercoaster of thecreative journey.Part 2 moves into the more practical business aspects of what you need to consider before you write.Part 3 gets into the actual writing and editing, as well as research, structure, organization and legal issues.Part 4 is about publishing and product creation, turning your words into various formats that customers can buy.Part 5 covers marketing for non-fiction books, whether you’re just starting out or if you are more established.

Being a writer is not just about typing. It’s also about surviving the roller-coaster of the creative journey.Self-doubt, fear of failure, the need for validation, perfectionism, writer’s block, comparisonitis, overwhelm, and much more. When you’re going through these things, it can feel like you’re alone. But actually, they are part of the creative process, and every author goes through them too. This book collects the mindset issues that writers experience, that I have been through myself over the last nine years, and that perhaps you will experience at different times on the creative journey. This WORKBOOK edition has places for you to write your answers to the questions inside. Each small chapter tackles a possible issue and then offers an antidote, so that you can dip in and out over time. It includes excerpts from my own personal journals as well as quotes from well-known writers. I hope it helps you on the road to becoming a successful author.

>>> This is an OLD version of Successful How to Self-Publish and Market your Book, by the same author. <<<Are you ready to write and publish your book? This powerful book The psychology behind writing a book, How to find the inspiration to write and break through what is stopping you; How to find the time, persistence and discipline to write; How to research, structure and actually write your book; The importance of editing, rewriting and proof-reading for your book; What publishing options you have including traditional publishing, self-publishing, print-on-demand and ebooks. Includes answers to 40 FAQ from first time authors!

You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level — whatever that means for your situation. I'm Joanna Penn and I've been a full-time author-entrepreneur for almost a decade. In this Companion Workbook, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. This includes the questions from Your Author Business Plan and a blank Business Plan for you to fill in, as well as access to extra downloadable material. Note : This is a Workbook edition and is designed for you to write in. If you want the whole book with all the text, please purchase Your Author Business Plan.

Are you ready to share your expertise, tell your story, or build a thriving author career?Do you want to write a non-fiction book but don’t know where to start? Writing a book can change your life. It can help you share your unique knowledge and experience with the world, build authority in your field, and even generate multiple streams of income.But writing a book can also be hard.You might get paralyzed by writer’s block or self-doubt. You could get stuck because you don’t know the next step to take. You may be bewildered by everything there is to learn about getting to a finished manuscript.In this book, award-winning author and creative entrepreneur Joanna Penn takes you step-by-step through the process of writing, publishing, and marketing a successful non-fiction book. You’ll get the guidance you need to turn your knowledge into a valuable resource.Inside this updated and expanded second edition, you’ll The mindset shift you need to start and finish your book—even if self-doubt is holding you back.How to structure and organise your ideas into a compelling manuscript that delivers value to readers.Proven techniques for writing, editing and refining your book, whether you’re writing general non-fiction, memoir, or a combination of both Marketing strategies tailored to non-fiction, so your book reaches the right audience and drives sales.How to monetise your book, from licensing and bulk sales to speaking opportunities, and more.This comprehensive guide combines practical advice with mindset support to help you navigate every stage of the writing journey. Whether you’re just starting out or looking to level up your author career, How to Write Non-Fiction gives you the tools and confidence to write the book you’re meant to write.Don’t let fear and uncertainty hold you back. Start your non-fiction author journey today.Click to download a sample or buy your copy of How to Write Non-Fiction and start creating the book only you can write!Table of ContentsPart 1: Before You WriteWhy write a non-fiction book?Types of non-fiction booksWhat if you don’t know what kind of book you want to write?Can I write a book if I’m not an expert?Who are you? Personal stories, originality, and the importance of voice Who is your reader? Identify your target marketDecide on your book title and subtitleYour author nameYour publishing optionsWriting a book proposalFear and self-doubtThe day a non-fiction book changed my life Part 2: Writing and EditingGather existing materialResearch, interviews, surveys, and social listeningStructure and organise your bookThe particular challenge of writing memoirHow to write the first draftWriter’s blockHow to dictate your bookTurn your online content into a bookCo-writing a non-fiction bookHow to turn a boring book into an engaging readElements of fiction in non-fictionDoes non-fiction or memoir have to be true? Cop

Want to self-publish your book but don't know where to start? Worried it's too complex or you don't have the right skills?This updated and expanded Fourth edition of Successful Self-Publishing provides everything you need to successfully self-publish your book in ebook, print, and audio formats, plus proven marketing strategies to reach more readers/listeners.Written by award-winning, New York Times and USA Today bestselling author Joanna (J.F.) Penn, this practical guide shares the exact methods used to publish more than forty books and build a multi-six-figure author business.In this comprehensive guide, you'll A quick-start roadmap for self-publishing your first bookStep-by-step instructions for publishing professional-quality ebooks, print books, and audiobooksThe sites and services to trust and how to avoid the scamsMarketing strategies that work for both fiction and non-fiction New in the 4th Updated publishing platforms and opportunitiesExpanded section on direct sales, special editions and crowdfundingPractical guidance on using AI tools effectively as an artisan authorWhether you're writing your first book or you're an experienced author looking to expand your publishing business, this guide provides actionable steps without overwhelming technical jargon.Start your indie author journey today with confidence. Try Successful Self-Publishing!Practical guidance on using AI tools effectively as an artisan authorWhether you're writing your first book or you're an experienced author looking to expand your publishing business, this guide provides actionable steps without overwhelming technical jargon.Start your indie author journey today with confidence. Try Successful Self-Publishing!

Peut-on gagner sa vie en écrivant, et comment ?Ce livre vous expliquera comment le faire.Je m'appelle Joanna Penn et j'ai quitté mon emploi en entreprise il y a dix ans pour devenir une autrice entrepreneur à plein temps. Dans cette troisième édition entièrement mise à jour, j'explique comment je gagne ma vie en écrivant et je partage les conseils d'autres écrivains sur la façon dont vous pouvez le faire aussi, avec des conseils pratiques et réalisables que vous pouvez mettre en œuvre vous-même.Si vous aimez créer et que vous êtes prêt à acquérir de nouvelles compétences dans un environnement qui évolue rapidement, ce livre vous donnera de nombreuses idées sur la façon de gagner de l'argent avec vos mots. Chaque chapitre fournit des idées que vous pouvez utiliser pour rechercher chaque opportunité plus en détail et des questions pour guider votre processus de réflexion. Parfois, il s'agit simplement de savoir ce qui existe afin de trouver ce qui vous convient.Nous vivons la meilleure époque pour gagner notre vie avec nos écrits ! Lisez ce livre pour en savoir plus.Vous trouverez dans ce livre :Introduction et Principes FondamentauxI. Comment gagner de l’argent avec des livres1. Vos options de publication et comment le secteur a changé2. Votre livre est un bien de propriété intellectuelle concret3. La publication traditionnelle4. Faire de l’autoédition ou devenir un auteur indé5. Écrivez plus de livres6. Écrivez des livres que les gens veulent acheter7. Publiez dans des formats variés8. Publiez dans le monde entier9. Vendez directement à votre public10. Vendez vos livresII. Comment gagner de l’argent avec vos écrits par d’autres moyens1. Votre écosystème d’auteur2. Les revenus d’affiliation3. Crowdfunding, parrainage et abonnements4. Conférences professionnelles, enseignement, représentations et événements en direct5. Cours en ligne, webinaires, évènements et sites avec abonnements6. Publicité et sponsoring7. Produits physiques et dérivés8. L’écriture en freelance et anonyme9. Services de conseil ou d’accompagnement individualisé10. Services pour auteurs11. D’autres façons de gagner de l’argent avec vos écritsLa transition pour gagner votre vie avec vos écritsConclusionBesoin d’un coup de pouce supplémentaire pour progresser en tant qu’auteur ?

>>> This is a very OLD version of How to Market a Book by the same author. <<<Are you ready to sell more books and make more money? This book will show you how *Sell and promote your book on your own website, on Amazon and other online bookstores*Sell your book as an ebook*Promote on the internet using web 2.0 and social networking sites including Twitter, article sites, and Facebook advertising*Make your own book trailer for free*Set up a website with a shopping cart and how to build a list for marketing *Set up a blog to connect with your audience and tips on how to blog for best results *Set up the business behind the book and much more! Includes an award-winning marketing plan.

Einen Roman zu schreiben wird Ihr Leben verändern.Es ist vielleicht nicht so, wie Sie es erwarten, aber wenn Sie Ihr Buch in der Hand halten und sagen kö „Das habe ich gemacht", wird sich etwas ändern.Der Weg dorthin wird einen Funken in Ihrer kreativen Seele entzünden und Ihnen helfen, unerwartete Seiten an sich selbst zu entdecken. Es wird zu den Dingen gehören, auf die Sie in Ihrem Leben am meisten stolz sein werden. Dieses Buch wird Ihnen dabei helfen.Ich bin Joanna (J.F.) Penn, eine von der New York Times und USA Today nominierte Bestsellerautorin von 20 Romanen und Novellen mit fast einer Million verkaufter Bücher in über hundert Ländern.Dieses Buch wird Ihnen helfen, Ihren ersten Roman zu schreiben oder Ihren kreativen Prozess zu verbessern, damit Sie mehr Bücher schreiben und mehr Leser erreichen können. Es behandelt Denkweisen, Ideen und Recherche, Aspekte des Handwerks, wie man einen ersten Entwurf schreibt und durch einen Bearbeitungsprozess zu einem fertigen Buch gelangt.Sie werden Folgendes Teil 1: GrundprinzipienWarum schreiben Sie einen Roman?Was hat Sie bisher davon abgehalten, einen Roman fertigzustellen?Prinzipien, die Sie beim Schreiben im Hinterkopf behalten solltenTeil 2: Ideen, Recherche, Plotten und entdeckendes SchreibenWie man Ideen findet und festhältWie man für seinen Roman recherchiert und wann man damit aufhörtGliederung ( „Plotten)Entdeckendes Schreiben ( „Drauflosschreiben“)Welches Genre schreiben Sie?Wie umfangreich schreiben Sie? Kurzgeschichte, Novelle oder RomanWas schreiben Sie? Einzelwerk, Serie oder FortsetzungsromanTeil 3: Aspekte eines RomansErzählstrukturSzenen und Von wem handelt die Geschichte?Erzä Was passiert in der Geschichte?KonfliktAnfänge und EndenSchauplatz und Wo spielt die Geschichte?AutorenstimmeThemaBuch- oder GeschichtentitelSprache versus Geschichte und Werkzeuge versus KunstTeil 4: Den ersten Entwurf schreibenEinstellung zum ersten EntwurfWie man den ersten Entwurf schreibtDiktieren Sie Ihr BuchSchnell schreiben, alles durchgehen oder langsam schreibenSchreibblockadeSchreibwerkzeuge und -softwareWann ist der erste Entwurf fertig?Teil 5: Der BearbeitungsprozessÜberblick über den BearbeitungsprozessSelbstbearbeitungWie man einen professionellen Lektor findet und mit ihm zusammenarbeitetTestleser, Fachleser und „Sensitivity Reader“Bearbeitungswerkzeuge und -softwareLehren aus der Bearbeitung meines ersten Romans nach mehr als einem JahrzehntWann ist das Buch fertig?Wenn Sie (endlich) Ihren Roman schreiben möchten, dann kaufen Sie „Wie man einen Roman schreibt“ heute.

Vuoi vivere di scrittura? Questo libro ti spiegherà come fare.Oltre dieci anni fa, Joanna Penn ha lasciato il suo lavoro in una grande società per diventare un’ autrice-imprenditrice a tempo pieno a capo di una fiorente attività incentrata tutta sui suoi libri . Oggi è un punto di riferimento internazionale nel mondo del self-publishing e viene regolarmente invitata a simposi in tutto il mondo per spiegare a scrittori e imprenditori come si fa a vivere di scrittura nel XXI secolo.Questo manuale per autori spiega come trasformare i propri romanzi o libri di non-fiction in fonti di guadagno alternative . Grazie anche ai consigli di altri scrittori e a tanti suggerimenti pratici da mettere in atto subito, scoprirai come trasformare i tuoi libri in articoli di blog, post per i social media, podcast, merchandising, corsi e molto altro ancora.Ogni capitolo contiene numerose idee , da cui potrai partire per fare ricerche più approfondite sulle varie opportunità a tua disposizione, e un elenco di domande che ti guideranno attraverso il processo di pubblicazione e di marketing .Scegli le attività che più ti si addicono o che più ti divertono per offrire ai tuoi lettori nuove fonti di intrattenimento basate sui tuoi libri, a prescindere dal percorso di pubblicazione da te scelto. A volte, per individuare la soluzione giusta basta sapere quali opzioni esistono.

Ci sono così tante opzioni a disposizione nel self-publishing che molti autori si sentono frustrati e non riescono a scegliere la strada migliore per il loro libro. Altri spendono migliaia di euro per pubblicare e finiscono col cuore infranto quando vedono i risultati. Ma non deve per forza essere così.Joanna Penn ha trascorso gli ultimi dieci anni autopubblicando romanzi e manuali per scrittori, molti dei quali sono diventati bestseller e hanno raggiunto il primo posto nelle classifiche del New York Times e di USA Today. Nel 2011 ha lasciato il suo lavoro “regolare” per diventare un’autrice-imprenditrice a tempo pieno e oggi è un punto di riferimento a livello internazionale per tutto ciò che riguarda il self-publishing e la carriera dello scrittore.Grazie alle conoscenze maturate con la pubblicazione di oltre trenta titoli in self-publishing, è riuscita a individuare il modo più efficace per pubblicare e vendere libri in formato ebook, cartaceo e audio . In questo manuale condivide il frutto della sua esperienza per risparmiare agli scrittori che scelgono di autopubblicarsi inutili grattacapi, sprechi di soldi e delusioni. Troverai spiegazioni approfondite e istruzioni passo per passo, adattate al mercato italiano, che ti aiuteranno a scegliere la strada giusta per te, a pubblicare concretamente il tuo libro e a commercializzarlo nel migliore dei modi.Impara a gestire autonomamente il tuo processo di pubblicazione e a porre le basi per il tuo futuro di scrittore!