Jay Conrad Levinson

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters.Present your skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.

This manual shows writers 100s of low-cost ways to market their books, before and after they're published.

Bestseller Guerrilla Marketing in 30 Days--now on audio Marketing gurus Jay Conrad Levinson and Al Lautenslager have created a simple, step-by-step plan that can transform any marketing strategy and an entire business in just 30 days--and now, all this essential information is included in a concise, four-CD set. Based on the bestselling marketing series in history, Guerrilla Marketing in 30 Days condenses the wisdom of the entire Guerrilla Marketing series into one easy-to- use audio package. Whether the goal is to develop a complete marketing plan or simply to improve your current marketing methods, this is the essential tool you need to get the plan under way. Every day, you'll get an action plan to follow, with all the marketing tips, methods, and ideas you need. With help from Guerrilla Marketing in 30 Days, you can listen and start thinking like a guerrilla marketer in no time!

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking and more—ultimately, making more money, while spending less.

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right timeand at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyerswithout the cost of a traditional big budget campaign!

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

Addressing the special challenges confronting small businesses, this helpful manual provides practical advice on how entrepreneurs can market themselves and their products and services, discussing the art of promotion, marketing strategies, and other valuable information. Original.

The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables

Identifies one hundred marketing "weapons" that minimize expenses and maximize profits for retailers, manufacturers, and the service industry

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing seriesConsulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing. In this expanded edition, Levinson identifies the fastest-growing markets today as well as the latest strategies, up-to-date information on new technologies, new programs for targeted prospects, and management lessons for the twenty-first century.

More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

In a sequel to the successful "Guerrilla Selling", readers learn insider secrets such as the 10 most common mistakes made in negotiation, 100 negotiating weapons, and 20 things you can expect to gain in a negotiation.

START BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY! The coaching profession has experienced phenomenal growth over the past decade, and has become an accepted way for people and organizations to improve performance. In response to this demand, professionals from around the world are getting into coaching. Unfortunately, despite the growth of the coaching field, many coaches struggle to attract clients and charge what they are worth. It doesn't have to be this way! "Guerrilla Marketing for Coaches" provides a practical, step-by-step guide for coaches who want to fill their practice with desirable clients, and build a firm that generates wealth. Follow the six steps in this book--along with the many success stories from top coaches in the field--and you are on your way to having a million-dollar firm. You The top ways to attract clients and fill your practice--without spending much, if any, money; The proven conversations to close deals and get hired; How to build a firm that generates wealth for you, and make money even if you are not working directly with clients. Join Guerrilla Marketing founder Jay Conrad Levinson and acclaimed coach trainer Andrew Neitlich as they guide you to true success in this booming profession.

TAKE CONTROL OF THE MESSAGES YOU SEND! do it now. To get what you deserve. . .Let people know talented, motivated and honest you are.<>p>To let people know how talented, motivated and honest you are. . .Market yourself. Guerilla marketing yourself is the science of persuading people that you deserve to succeed. Arming you with the tools and mindset of the guerrilla, this is a breakthrough book teaches you to analyze your product --you--and provides the techniques and strategies you need to market yourself to the top! GET WHAT YOU DESERVE

Guerrilla Marketing has become a bestselling book in 62 languages for one simple it works like no other to maximize your profits and minimize your investment. With more than 21 million copies of Guerrilla Marketing books sold worldwide, and the many university MBA programs offering Guerrilla Marketing , this is now far beyond an opinion. Guerrilla Marketing is the best known marketing brand in history.Now imagine Guerrilla Marketing meets Network Marketing . Read the guerrilla start-up stories of the top-earning multilevel marketing training leaders like Dr. Joe Rubino, Margie Aliprandi, Randy Gage, Janine Avila, Doug Firebaugh, Lorna Rasmussen, Tim Sales, Mary Young, Keith McEachern, Janet Larson, John David Mann, Dani Johnson, Kosta Gara and more.Discover 100 low cost tools and tactics for bringing in an endless stream of qualified leads after your warm list is exhausted. Lead generation is useless and costly unless you learn the system this guide describes for how to find and then convert prospects into relationships. Learn how to use the network marketing system that gets immediate results and is easily teachable. This book helps you gain and sustain momentum in your business. You get a 7-sentence marketing plan customizable to your network marketing product and business.Eliminate the uncertainty of what's ahead by scheduling your promotional activities with a powerful, yet easy to use guerrilla marketing calendar. Learn how to position your multi level marketing offer to niche audiences ignored by others. Identify your prospect's core needs so you become an asset they can't do without. Energize and maximize your results from public events like expos where you can potentially meet thousands of new people. Learn how to dominate your niche to become the resource prospects think of first and apply more than 60 ways to use follow up to build life-time customers and much more.What Network Marketing Leaders and Others "Least you think it's all advertising ambushes, recruiting raids and sales sneak attacks, the fundamental philosophy is, "In order to sell a product or a service, you must establish a relationship with the customer. You must build trust and support. You must understand the customer's needs, and you must provide a product [or opportunity] that delivers the promised benefits." Rock solid GMP (Good Marketing Practices) for becoming and being a successful network marketer."~John Milton Fogg,author, The Greatest Networker in the World"This book is a must-read for any networking professional or those aspiring to become one."~ Networking Times, Jan/Feb 2008"This is a great manual that I wish I had when I began my journey in this wonderful profession."~ Kosta Gara (Kosta has earned over $12 million in network marketing in the past six years.)"I have been in this industry (MLM) for over 22 years and I can say that this is the book the industry has needed. Having a step by step guide to create success is sure to take our team to the top in the industry."~Dave Swaim, President, RH&R Enterprises, Sr. Exec, TeamNexplosion, NexagenUSA, Huntsville, AL"No matter what business you're in, Guerrilla Marketing, the Bible of lively, low-cost marketing tips, is invaluable."~ Los Angeles Times"Make Jay Levinson and James Dillehay's book "Guerilla Multilevel Marketing" part of your plan because the only thing dumber than going after cold leads is going out there unprepared."~ Daniel Greenfield"Jay is one of the foremost business marketing experts in the world. No one knows how to use the weapons of the trade better than industry expert Jay Levinson."~ Entrepreneur magazine"Jay is to marketing what Wayne Gretsky is to hockey, Shaq is to basketball and Steve Jobs is to computers."~ Guy Kawasaki, CEO, Garage Technology Ventures

The guru of the Guerrilla Marketing series, which has sold more than one million copies, shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.Today, with more than four thousand marketing messages assailing consumers daily, it is more important than ever to create an original, appealing, and memorable message. Marketer extraordinaire Jay Conrad Levinson shows readers how to craft such messages using memes -- simple symbols that represent complex ideas.Memes can be words, such as Lean Cuisine or "Remember the Alamo," or they can be images, such as the Red Cross or Betty Crocker. They can even be actions, like drenching a victorious coach with a barrelful of Gatorade. The best memes can propel a product or service to the pinnacle of success.As no other book has done before, GUERILLA CREATIVITY shows how even someone who doesn't consider himself creative can make memes that work. Using a variety of examples of memes both good and bad, Levinson guides readers step by step through the process of fashioning marketing materials that result in increased sales, savings, market share, and profits. Along the way he reveals the fifty reasons people buy things, the ten biggest marketing myths, ways to make your message instill hope, surprise, and urgency, and many more wise, surprising notions that readers can readily translate into profits.

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.

Since the publication of this bestseller two years ago, the number of people who are connected to the Internet directly rather than through an online provider has exploded, which has had a dramatic impact on online commerce. Guerrilla Marketing Online, 2nd Edition, completely revised and updated, addresses this shift in user access, unveiling new marketing weapons and techniques for promoting business electronically.

Use Guerrilla Marketing strategies to build a profitable business 'Guerrilla Marketing' has led the marketing world into the 21st century since its formation in 1984, running trainings, seminars and producing a best-selling series of books which have sold around the world. The Guerrilla Marketing Revolution is a major new book for today based on new material. It details some of the most exciting recent discoveries in Guerrilla Marketing. It takes the proven methods, strategies and weapons of Guerrilla Marketing and intertwines these with advanced psychology and Neurolinguistic Programming (NLP) to present new Guerrilla weapons with clear and detailed instructions for their application. The result is a selection of marketing tools and skills perfectly suited to today's needs, aimed directly at the decision maker - the unconscious mind - in order to shorten the sales cycle and offer a structured approach to consistent marketing success.

These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it."—Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver

This practical marketing guide offers inspiring examples and field-tested advice specifically designed for financial advisors. Guerrilla Marketing is different from traditional marketing. Instead of simply spending money on and hoping for the best, readers will discover how to invest time, energy and imagination into growing their business. Financial professionals will be able to grow their capacity by implementing key practice management processes Identify and attract better ideal clients to manage your growth effectively Gather more revenue and get more referrals by implementing proven processes Inspire clients to act quickly through articulating your ideal client experience and case studies Build key practice management processes to build ideal capacity such as feedback and your value proposition.

A Blueprint For Success Without Stress, Now and In The Future.The face of publishing has changed drastically in recent years, and the twenty-first century promises to bring the most dramatic alterations to the publishing paradigm to date, calling for an overall revision of the structures and attitudes with which authors set up shop. By following the way of The Entrepreneurial Author, new and seasoned authors alike will discover that achieving and maintaining a professionally and personally balanced life is the way to achieve emotional and financial success, now and in the 21st Century.