James Webb Young
James Webb Young (1886-1973) was an American advertising executive who became First Chairman of The Advertising Council. He was inducted in the American Advertising Federation Hall of Fame. Young received many honors and awards including the Advertising Man of the Year Award in 1946.
1 Books Written
A technique for producing ideas: A simple five step formula for producing ideas
by James Webb Young
Rating: 3.9 ⭐
• 2 recommendations ❤️
This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas.Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs.Advertising trailblazer William Bernbach wrote, ""James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process.""Table of contents How it started The formula of experience The Pareto theory Training the mind Combining old elements Ideas are new combinations The Mental digestive process "Constantly thinking about it" The final stage Some after-thoughts