Howard Schultz

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward , he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership It's not about winning, it’s about the right way to win.Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.

Danh sách chươngLời mở đầuPhần Mộ Khám phá mới về cà phê Những năm trước 1987 - Chương 1. Trí tưởng tượng, ước mơ, và xuất thân hèn kémChương 2. Một di sản vững vàng là cơ sở giúp bạn hãnh tiến tới tương laiChương 3. Đối với người Italia, cà phê Espresso giống như một khúc AriaChương 4. “May mắn là cái còn lại của kiến tạo”Chương 5. Những người luôn nói “không” chẳng bao giờ xây được một doanh nghiệp lớnChương 6. Ghi khắc các giá trị của công tyPhần Tái phát minh trải nghiệm cà phê. Những năm kinh doanh theo hình thức công ty tư nhân 1987-1992 - Chương 7. Hãy thực hiện ước mơ với đôi mắt rộng mởChương 8.Nếu thứ gì cuốn hút được bạn, nó cũng sẽ hấp dẫn nhiều người khácChương 9. Nhân viên không phải một món hàngChương 10. Để xây cao ốc trăm tầng trước tiên phải có một nền móng vững chắcChương 11. Đừng e sợ những người giỏi hơn bạnChương 12. Giá trị của “dĩ bất biến” và “ứng vạn biến”Phần Làm mới tinh thần doanh nhân. Những năm kinh doanh theo hình thức công ty đại chúng 1992-1997 - Chương 13. Phố Wall chỉ xác định giá của một công ty, chứ không phải giá trị của nóChương 14. Khi bạn sẵn lòng tái phát minh, đừng quên làm mới chính bản thân mìnhChương 15. Đừng để doanh nhân can thiệp vào tinh thần doanh nghiệpChương 16. Hãy nỗ lực làm mới bản thân ngay cả khi bạn đang thành côngChương 17. Khủng hoảng giá cả, khủng hoảng giá trịChương 18. Cách tốt nhất để xây dựng một thương hiệu là bắt đầu từ từng người mộtChương 19. Hai mươi triệu khách hàng mới là giấc mơ đáng để ta chấp nhận mạo hiểmChương 20. Bạn có thể lớn mạnh mà vẫn giữ được sự bé nhỏ cần thiết của mìnhChương 21. Một công ty có thể có trách nhiệm đối với xã hội đến mức nào?Chương 22. Đừng là một hệ thống bán lẻ rập khuôn tẻ nhạtChương 23. Khi họ bảo bạn phải tập trung, đừng thành người thiển cậnChương 24. Lãnh đạo bằng trái timLời cảm ơnThành công của Công ty Cà phê Starbucks là một trong những câu chuyện kỳ diệu nhất về kinh doanh trong suốt nhiều thập kỷ. Một cửa hàng nhỏ ven sông ở Seattle rốt cuộc lại lớn mạnh và phát triển nên hơn một ngàn sáu trăm cửa hàng trên khắp thế giới và mỗi ngày lại có thêm một cửa hàng mới mọc lên. Tuyệt vời hơn cả, Starbucks đã thành công trong việc giữ vững cam kết về chất lượng sản phẩm ưu việt và mang lại những gì tốt đẹp nhất cho nhân viên của mình.

NEW YORK TIMES BESTSELLER • From the longtime CEO and chairman of Starbucks, a bold, dramatic work about the new responsibilities that leaders, businesses, and citizens share in American society today—as viewed through the intimate lens of one man’s life and work. What do we owe one another? How do we channel our drive, ingenuity, even our pain, into something more meaningful than individual success? And what is our duty in the places where we live, work, and play? These questions are at the heart of the American journey. They are also ones that Howard Schultz has grappled with personally since growing up in the Brooklyn housing projects and while building Starbucks from eleven stores into one of the world’s most iconic brands. In From the Ground Up, Schultz looks for answers in two interwoven narratives. One story shows how his conflicted boyhood—including experiences he has never before revealed—motivated Schultz to become the first in his family to graduate from college, then to build the kind of company his father, a working-class laborer, never had a chance to work a business that tries to balance profit and human dignity. A parallel story offers a behind-the-scenes look at Schultz’s unconventional efforts to challenge old notions about the role of business in society. From health insurance and free college tuition for part-time baristas to controversial initiatives about race and refugees, Schultz and his team tackled societal issues with the same creativity and rigor they applied to changing how the world consumes coffee. Throughout the book, Schultz introduces a cross-section of Americans transforming common struggles into shared successes. In these pages, lost youth find first jobs, aspiring college students overcome the yoke of debt, post-9/11 warriors replace lost limbs with indomitable spirit, former coal miners and opioid addicts pave fresh paths, entrepreneurs jump-start dreams, and better angels emerge from all corners of the country. From the Ground Up is part candid memoir, part uplifting blueprint of mutual responsibility, and part proof that ordinary people can do extraordinary things. At its heart, it’s an optimistic, inspiring account of what happens when we stand up, speak out, and come together for purposes bigger than ourselves. Here is a new vision of what can be when we try our best to lead lives through the lens of humanity. “Howard Schultz’s story is a clear reminder that success is not achieved through individual determination alone, but through partnership and community. Howard’s commitment to both have helped him build one of the world’s most recognized brands. It will be exciting to see what he accomplishes next.”—Bill Gates

A celebration of the extraordinary courage, dedication, and sacrifice of this generation of American veterans on the battlefield and their equally valuable contributions on the home front.Because so few of us now serve in the military, our men and women in uniform have become strangers to us. We stand up at athletic events to honor them, but we hardly know their true measure. Here, Starbucks CEO and longtime veterans’ advocate Howard Schultz and National Book Award finalist Rajiv Chandrasekaran of The Washington Post offer an enlightening, inspiring corrective.The authors honor acts of uncommon valor in Iraq and Afghanistan, including an Army sergeant who repeatedly runs through a storm of gunfire to save the lives of his wounded comrades; two Marines who sacrifice their lives to halt an oncoming truck bomb and protect thirty-three of their brothers in arms; a sixty-year-old doctor who joins the Navy to honor his fallen son.We also see how veterans make vital contributions once they return home, drawing on their leadership skills and commitment to former soldiers who aid residents in rebuilding after natural disasters; a former infantry officer who trades in a Pentagon job to teach in an inner-city neighborhood; a retired general leading efforts to improve treatments for brain-injured troops; the spouse of a severely injured soldier assisting families in similar positions.These powerful, unforgettable stories demonstrate just how indebted we are to those who protect us and what they have to offer our nation when their military service is done.

What are Upstanders?Let's start with They are the opposite of bystanders.They are problem solvers and protestors, students and parents, professionals and civic leaders.Some fight injustice; others fearlessly challenge the status quo. They are ordinary people who are making extraordinary differences in their communities and beyond. From Salt Lake City to Memphis to Baltimore, Upstanders remind us that participation in civic life has no bounds - and that we can all be the change we wish to see in the world. Howard Schultz, executive chairman of Starbucks, and former Washington Post senior editor Rajiv Chandrasekaran searched throughout America and chose these 10 upstanding citizens to profile for their passion, humanity, and willingness to act. Here you'll A former NFL player who offers personal training to wounded veteransA young activist who stopped the world's largest trash incinerator from being built in her neighborhoodA pastor who opened his church's doors to the Muslim congregation across the streetA former inmate who's helping other ex-convicts stay out of prisonA retired sheriff who's transforming the way police are trainedA small town that came together to provide every student with free college tuitionA college student who created an app to reduce food waste and end hungerA loving father who started a business to empower his son and other people with autismA New Jersey man who's helping at-risk youth turn their lives aroundA former auto industry executive who's taking on homelessness in his stateEveryone has the power to make a difference.These Americans did.Rousing and uplifting, Upstanders identifies great men and women across our country and celebrates the strength of our core values and the boundless possibilities of the human spirit.

Upstanders is a stirring tribute to the ordinary people who make a remarkable difference in big cities and small towns across the country. For more than a year, Howard Schultz, the chairman and former CEO of Starbucks, and former Washington Post senior correspondent and associate editor Rajiv Chandrasekaran searched the country for even more of America's unsung heroes, as a follow-up to Upstanders' first season. Now you'll hear the stories and voices of the people they found - local citizens who are demonstrating unbelievable courage and inspiring a better America at a time when we need these heroes more than ever. From the Dallas chef who's staffing his restaurant with former juvenile offenders, to the Missoula, Montana, mother who opened her community's hearts and doors to refugees, to the Seattle firefighter who's helping to destigmatize post-traumatic stress among our nation's first responders - the 11 individuals featured in this second volume of Upstanders embody the American spirit and much of what's missing from today's national debate over how to salvage America's soul. Through their passion for humanity, courage to lead, and willingness to act, the Upstanders we celebrate here remind us that we all have the power to create positive change in our communities and beyond.