
Schiller warned of two major trends in his prolific writings and speeches: the private takeover of public space and public institutions at home, and U.S. corporate domination of cultural life abroad, especially in the developing nations. His eight books and hundreds of articles in both scholarly and popular journals made him a key figure both in communication research and in the public debate over the role of the media in modern society. He was widely known for the term “packaged consciousness,” that argues American media is controlled by a few corporations that “create, process, refine and preside over the circulation of images and information which determines our beliefs, attitudes and ultimately our behavior.” Schiller used Time Warner Inc. as an example of packaged consciousness, stating that it “basically dominates publishing, cable television, recordings, tapes and filmmaking.”
by Herbert Irving Schiller
Rating: 3.9 ⭐
• 2 recommendations ❤️
Most Americans take for granted that they live in an open society with a free market of ideas. But as Herbert Schiller reveals in Culture, Inc. , the corporate arm has reached into every corner of daily life, and from the shopping mall to the art gallery, big-business influence has broughtabout some frightening changes in American culture. Examining the effects of fifty years worth of corporate growth on American culture, Schiller argues that corporate control over such arenas of culture as museums, theaters, performing arts centers, and public broadcasting stations has resulted ina broad manipulation of consciousness as well as an insidious form of censorship. A disturbing but enlightening picture of corporate America, Culture, Inc. exposes the agenda and methods of the corporate cultural takeover, reveals the growing threat to free access to information at home andabroad, shows how independent channels of expression have been greatly restricted, and explains how the few keep managing to benefit from the many.
تمثل الدراسة النقدية لوسائل الاتصال في الولايات المتحدة موضوعا بالغ الأهمية بالنسبة للمجتمع العالمي، بالنظر إلى القضايا الحيوية التي تثيرها طبيعة هذا النظام الإعلامي وآليات أدائه فيما يتعلق بالسيادة الوطنية للشعوب الأخرى. فثقافة أمريكا الشمالية يجرب تصديرها عالميا، وقد أصبحت بالفعل النموذج السائد في أماكن عديدة خارج الولايات المتحدة. ومن ثم يصبح فهم آليات الصناعة الثقافية الأمريكية ضروريا بصورة ملحة. وضمن صفحات هذا الكتاب، يطرح المؤلف رؤية تحليلية ناقدة لآليات السيطرة والتأثير على عمليات جمع ونشر المعلومات في الولايات المتحدة، وطبيعة القوى المهيمنة على وسائل الإعلام في المجتمع الأمريكي، وهو يوضح من خلال التحليل النقدي المفصل لآليات التوجيه الكامنة في أدوات إعلامية مثل استطلاعات الرأي، والإعلان التلفزيوني، وأفلام ومنشورات والت ديزني ...الخ - مدى قوة تأثير وعلو خبرة "العقول" هؤلاء في ترويج أفكارهم من خلال غمر الأمريكيين بالمعلومات بوصفها "وعيا" جاهزا عبر وسائل الإعلام.للتحميل: http://www.saaid.net/book/18/9538.pdfhttps://docs.google.com/uc?id=0ByC7-1...
An excellent addition to the critical communications research literature, Schiller's book presents a comprehensive treatment that critically examines the structure and policy of mass communications in the United States in relation to their most important the economic and political. Lightning Print On Demand Title
This title was first published in 1976. The attainment of political independence by more than ninety countries since the Second World War has directed attention to the conditions of economic helplessness and dependency that continue to frustrate the development of at least two-thirds of the world's nations. Two and sometimes three decades of disappointing efforts to extricate themselves from dependency have begun to provoke serious reappraisals in many lands about the entire concept of development. Accordingly, the time ahead will surely be a period of growing cultural-communications struggle ・ intra- and inter - nationally ・ between those seeking the end of domination and those striving to maintain it. The intention of this work is to assist, in a very modest way, in the outcome of this struggle.
by Herbert Irving Schiller
Rating: 3.5 ⭐
Living in the Number One Country is Herbert I. Schiller's chronicle of the symbiotic relationship between post-WWII American Empire and the substance and technology of the communications businesses. Schiller traces how the State has supported corporatized information by pushing their products abroad both through phony pronouncements about "the free-flow of information," and by subsidizing research and development for new technologies. Schiller's refreshing account infuses elements of his own experience; growing up during the Great Depression in New York, as a bureaucrat in the civilian sector of the military occupation forces in Berlin after the war, and as a radical journalist and academic.This intriguing book argues that the main pillar of today's U.S. economy—the ever-expanding communication sector—is also the most crucial element in keeping a 500-year social system, capitalism, alive. Capitalism's future relies not only on labor exploitation, but also on a steadily entertained, and hence diverted, populace. Therein lies the importance of challenging the overarching institutions of corporate information production.
In this challenging and controversial work, Herbert Schiller contends that the current proliferation of informational activities and the increasingly sophisticated information technology they demand are the result of efforts to control the economic, political, and cultural strains produced bya general crisis in the world market system. He further argues that though these efforts may succeed in the short-run, they lay the groundwork for more intense crises in the not-too-distant future.
This books uses information to reveal the current interconnections between domestic and foreign economic, cultural and political developments in the information sector. It analyzes the international and national factors promoting the development of the emerging information society and exmaines the weaknesses of existing information systems, critiquing their durability, applicability and ultimate desirability.
by Herbert Irving Schiller
Rating: 2.5 ⭐
Hidden from public sight and mind today are invisible crises that threaten our democracy and existence more than the crises we know about—or think we know about. These invisible crises include the promotion of practices that drug, hurt, poison, and kill thousands every day; cults of violence that desensitize, terrorize, and brutalize; the growing siege mentality of our cities; widening resource gaps and the most glaring inequalities in the industrial world; the costly neglect of vital institutions such as public education and the arts; and media-assisted make-believe image politics corrupting the electoral process.Deprived of sustained attention but bombarded by eruptions of surface consequences (often presented as unique events stripped of historical context), people ar bewildered, fearful, angry, and cynical.The contributors to this volume—exploring such unattended crises, analyzing why they are hidden, and focusing on the increasing concentration of culture-power that keeps them from view—maintain that a profound general crisis of social vision, public communication, and representative government underlies all of the invisible crises.
by Herbert Irving Schiller
The triumph of image over reality and reason is the theme of this book. New communication technologies have made possible the transportation of images and words in real time to hundreds of millions of people around the world. We thought we witnessed the Gulf War as we sat, mesmerized by the imagery. But the studies from the many countries assembled for this book suggest that it was not the war in the Persian Gulf that we witnessed but rather imagery orchestrated to convey a sense of triumph and thus to achieve results that reality and reason could never have achieved.The book offers contributions from thirty-four authors in eighteen countries, including short samplings from the media of several regions. The authors explore the social, economic, and political context of media coverage in their countries, the domination of one image in most of them, and the struggle for alternative perspectives. The authors probe the dynamics of image-making and pose some challenges for the future as well as provide us with a unique glimpse of how the world outside of the United States (as well as many Americans) viewed the war in the Persian Gulf and how the dynamics of image-making and information control operate. Triumph of the Image will be useful to scholars and students in communications and mass media, international relations, political science, cultural studies, propaganda, censorship, and contemporary history as well as to the general public.