Guy Kawasaki

A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.But what does it take to turn your idea into action? Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

Briefly looks at the development of the Macintosh computer, explains how the Apple Computer company is managed, and discusses the computer software industry

Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them.Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment . But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English.Wise Guy , his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul , because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him.For instance, you'll follow Guy as he . . .Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.* A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.

More uncommon common sense from the bestselling author of The Art of the Start .In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic , and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start , has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for • How to get a standing ovation• The art of schmoozing• How to create a community• The top ten lies of entrepreneurs• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to askProvocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.

In 2011 the publisher of one of my books Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing"--that is, when writers who love their craft control the publishing process and produce high-quality books.APE is 300 pages of tactical and practical inspiration. People who want a hype-filled, get-rich-quick book should look elsewhere. On the other hand, if they want a comprehensive and realistic guide to self-publishing,APE is the answer.

From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money. With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. Create Like a God Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. Command Like a King Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes). Work Like a Slave Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.

You are ninety minutes away from mastering Google+. That's all it takes. But don't take Guy's word for it. Here's what three experts have to say about What the Plus! Google+ for the Rest of "We didn't expect over 100,000,000 people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!" Vic Gundotra, Senior Vice-President, Social, Google"What The Plus is the G+ motherlode! Guy's book will make you fall madly in love with Google+ and never look back!" Mari Smith, author The New Relationship Marketing and coauthor Facebook An Hour A Day"People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network." Robert Scoble, Rackspace videoblogger

Offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

Learn how to make a difference to just one life, or the world, by embracing what makes people remarkable In Think Remarkable , tech titan and creator of the Remarkable People podcast Guy Kawasaki delivers a practical, tactical, and sometimes radical discussion of how to make a difference in the world and live a fulfilling life. By synthesizing knowledge from more than 40 years of working with organizations such as Apple, Canva, Google, Mercedes Benz, and Wikipedia, with insights from over 200 extraordinary people, such as Jane Goodall, Olivia Julianna, Stacey Abrams, Steve Wozniak, Mark Rober, and Bob Cialdini, Kawasaki and coauthor Madisun Nuismer offer a roadmap to finding internal remarkableness. In the book, you’ll An essential guide to focusing on what really matters in life, Think Remarkable is perfect for anyone who wants to make the world―and themselves―a little (or a lot) better.

Thirty answers--from people of all walks of life--to the question "What have you learned from your life that you would like to share with the next generation?" provide a forum for self-exploration and motivation. Tour.

Modeled after The Portable Curmudgeon, this collection of Macintosh definitions and rules of thumb, humorous one-liners by Ambrose Bierce, and reprints of the author's MacUser columns will satisfy even the most difficult Mac user.This book is the ultimate collection of Macintosh conventional -- and unconventional -- wisdom. A collection of Macintosh definitions and rules of thumb -- humorous one-liners inspired by Ambrose Bierce. Includes reprints of Kawasaki's Mac'ser columns. (Hayden)

Starts at "What is a database? What does it do?" to introduce Macintosh database basics. Witty and well illustrated. Includes a disk sampler of TouchBASE and Filemaker Pro . No bibliography. Annotation copyright Book News, Inc. Portland, Or.

Hiện nay, truyền thông xã hội đã trở thành một trong những nhân tố hàng đầu quyết định thành công hoặc thất bại của một thông điệp quảng bá. Và sẽ có vô số chuyên gia tư vấn, tác giả và học giả sẵn sàng cho bạn lời khuyên về lĩnh vực này. Nhưng trong số đó, chỉ có duy nhất một Guy Kawasaki, người từng đích thân quảng bá cho Apple và đi tiên phong trong việc sử dụng blog, Twitter, Facebook, Tumblr..... cho mục đích kinh doanh.Lên mạng cũng là một nghệ thuật đã đúc kết hơn 100 bí quyết chiến lược giúp chúng ta xuất hiện trên các mạng xã hội với một hình tượng cuốn hút, dễ mến và tài năng. Cuốn sách sẽ hướng dẫn độc giả từng bước tối ưu hóa hồ sơ cá nhân, thu hút thêm nhiều người theo dõi và kết hợp truyền thông xã hội với thú vui viết blog một cách hiệu quả.Hãy khám phá thế giới truyền thông xã hội với con mắt tinh đời và bạn sẽ nhận ra mình "quyền lực" đến thế nào.

Kas pasake, kad butinai turime perprasti si sudetinga pasauli? Kartais daug lengviau ji tiesiog... pakeisti. Zavesys, kaip teigia perkamiausiu knygu apie versla autorius ir guru Gajus Kawasakis, nera gebejimas manipuliuoti zmonemis. Zavesys keicia situacija ir santykius. Zavesio deka priesiskumas tampa mandagumu. Mandagumas tampa draugiskumu. Skeptikai ir cinikai tampa pasekejais, o neapsisprendusieji – lojaliais. Zavesi galima pasitelkti sudarant verslo sandori, imonems derantis auksciausiu lygiu ar atnaujinant Facebook irasus. Tinkamai panaudotas zavesys tampa galingesnis uz tradicinius itikinejimo, itakos ar rinkodaros metodus. Kawasakis teigia, kad verslo ir asmeniniuose santykiuose Jusu tikslas yra ne tik gauti tai, ko norite, bet pasiekti, kad Jusu deka zmones savanoriskai pasikeistu ir tas pasikeitimas butu ilgalaikis ir teiktu malonuma. Ivardije savo tikslus ir norus, tape patraukliais ir patikimais bei pasitelke argumentus, kurie kitiems gali patikti, galite pakeisti jausmus, mintis ir veiksmus. Pavyzdziui, zavesio Taikos korpuso savanore sugebejo susvelninti potencialiai ziauru susitikima su ginkluotais sukileliais; Nedidelis kabelines TV kanalas (E!) sugebejo laimeti teise transliuoti radijo zvaigzdes Howardo Sterno laida; Is pirmo zvilgsnio beprotisku nauju begimo bateliu (Vibram Five Fingers) kurejai metodiskai pritrauke aistringu klientu grupe; Kanadoje isikurusi kristola gaminanti imone (Nova Scotia Crystal) stebetojus paverte pirkejais. Sioje knygoje aiskinami visi veiksmai, kuriu Jums gali prireikti rengiant ir igyvendinant zavejimo programa, taikant stumimo ir traukimo technologijas, stengiantis suzaveti savo klienta, darbuotoja ar net virsininka. Kawasakio patarimai pagristi jo paties darbo ir vienoje patraukliausiu visu laiku imoniu Appple ir jo kaip verslininko ir rizikos valdymo specialisto patirtimi. Norite pakeisti pasauli? Norite, kad viksreliai taptu drugiais? Tam reikalingas gilesnis rysys su zmonemis, o

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.

A collection of honest, humorous, and heartfelt stories from a Silicon Valley iconWiser Guy is Guy Kawasaki’s dynamic update of Wise Guy, delivering a fresh collection of stories that combine humor, humility, and the wisdom gained from five more years of life—and 250 episodes of the Remarkable People podcast.This new edition reflects Guy’s continued evolution, enriched by deep conversations with luminaries such as Jane Goodall, Steve Wozniak, Stephen Wolfram, Angela Duckworth, and Julia Cameron.These interviews have broadened his perspective and deepened the relevance of his advice—transforming Wiser Guy into more than just a memoir; it’s a collaborative, cross-generational conversation about purpose, resilience, and leadership.Whether you’re launching your career, building a company, navigating uncertainty, or simply striving to grow, Wiser Guy is a practical and inspiring guide. It offers candid reflections and actionable insights from Guy and the remarkable minds who have influenced him—creating a roadmap for living a more meaningful, impactful life.

Cuốn sách của Guy Kawasaki mô tả tầm quan trọng của niềm tin vào một ý tưởng sẽ tạo ra điều gì đó thực sự độc đáo. Tiềm năng của một ý tưởng sáng tạo có thể làm thay đổi thị trường và nhìn nhận của khách hàng là rất lớn. Cuốn sách này giới thiệu một nguồn tri thức khổng lồ để giúp các doanh nghiệp khai thác tiềm năng ấy.

Este libro recoge las ideas extraídas de más de 200 entrevistas con personas extraordinarias que inspiraron el cambio, como Jane Goodall, Stacey Abrams, Olivia Julianna, Julia Cameron y Bob Gialdini, así como cuatro décadas de experiencia en primera línea.Explica de forma táctica, práctica y a veces radical cómo transformar tu vida y marcar la diferencia. En concreto, revela cómo adoptar una mentalidad enfocada al crecimiento, cultivar la perseverancia y encarnar la afabilidad a lo largo de toda una vida.Aprenderás * Aceptar la vulnerabilidad como vía de crecimiento.* Perseverar a pesar de los contratiempos y la negatividad.* Descubrir tu vocación y razón de ser en la vida.* Alentar a los demás y promover la justicia en la sociedad.

Cuộc hành trình của chúng ta Cuốn sách này dành cho những người có cái nhìn tích cực chứ không tiêu cực về cuộc sống. Họ đem đến cho thị trường một mục tiêu - một sản phẩm, dịch vụ, một tổ chức hay một ý tưởng nào đó - để làm cho thế giới này trở nên tốt đẹp hơn. Họ nghiệm ra rằng trong thế giới của các phương tiện thông tin đại chúng, các phương tiện truyền thông xã hội, và các phương tiện truyền thông quảng cáo, để đạt được một mục tiêu thì không thể dùng những mối quan hệ xã giao chóng vánh, hời hợt và tạm bợ.Tôi sẽ dẫn dắt bạn vào cuộc hành trình để tìm hiểu làm thế nào có thể thay đổi tình cảm, suy nghĩ và hành động của người khác. Và đây là lộ trình của chúng ƯƠNG 1: TẠI SAO CẦN PHẢI MÊ HOẶC?Mục tiêu của bạn lớn lao chừng nào, thì bạn càng phải thay đổi tình cảm, suy nghĩ và hành động của mọi người xung quanh nhiều chừng đó. Điều này đặc biệt đúng khi bạn có nguồn lực hạn hẹp mà phải đối mặt với những đối thủ cạnh tranh hùng mạnh. Nếu cần phải thu hút mọi người, bạn đang làm một việc có ý nghĩa. Nếu đang làm một việc có ý nghĩa, bạn cần thu hút mọi người.CHƯƠNG 2: LÀM THẾ NÀO ĐỂ ĐƯỢC YÊU MẾN?Đã có ai mà bạn không thích lại mê hoặc được bạn chưa? Tôi không tin có người như thế. Nếu anh ta đã từng làm được như vậy, tôi không nghĩ điều đó sẽ bền vững. Đó là lý do tại sao bước đầu tiên của sự mê hoặc là phải làm sao để mọi người thích mình.Để làm được điều này, bạn cần phải chấp nhận người khác và tìm ra điều để thích ở họ.CHƯƠNG 3: LÀM…