Gary M. Armstrong

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This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars: (1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the market

Study Guide and Flash Card Package Study Guide and Flash Card Package

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The summer Olympic Games are renowned for producing the world's biggest single-city cultural event. While the Olympics and other sport mega-events have received growing levels of academic investigation from a variety of disciplinary approaches, relatively little is known about how such occasions are experienced directly by local host communities and publics.This ethnography examines the everyday p

This is the story of a small eco-friendly company helping to save the planet one simple choice at a time. Marketing concepts are most memorable when they are accompanied by a real, compelling story or example. Armstrong/Kotler provides students with the perfect mix of tried and tested content brought to life by a wealth of cases delivered in the most student-centred resource available in the mark

This is the story of Sobor, a slave colony at the edge of the universe and beyond the control of the greatest empire ever known. What was behind the changes that happened when a seemingly ordinary man was abducted from Earth? Was it down to chance or was there something else behind the events that followed? Read how a group of strangers changed history.

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™and Mastering™ platforms exist for each title, and registrations are not transferable. To register for

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses. This package includes MyLab. An introduction to marketing using a practical and engaging approach An Introduction shows students how customer

Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson

The use of Closed-Circuit Television, or CCTV, has dramatically increased over the past decade, but its presence is often so subtle as to go unnoticed. Should we unthinkingly accept that increased surveillance is in the public's best interests, or does this mean that ‘Big Brother' is finally watching us? This book asks provocative questions about the rise of the maximum surveillance society. Is cr

This Multipack consists of Armstrong/ An Introduction 7th Edition (ISBN 0131273124) plus Armstrong/Kotler Student Study Guide (ISBN 0131470280) and OneKey Blackboard Student Access Kit (ISBN 0131484346) For undergraduate and postgraduate courses in Principles of Marketing. This accessible, streamlined introduction to marketing, written by two of today's best-selling marketing authors, helps studen