Eugene M. Schwartz

This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

Includes Copywriting Breakthrough Addendum BREAKTHROUGH ADVERTISING is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. Unfortunately, it's been allowed again and again to drop out of circulation, and its lessons lost. Further, copyright issues don't enable this book to be reproduced freely for another 50 years or so. I've been able to produce this set of Notes as a form of Review so that you can start finding for yourself: How to create ads which sell your products at the expense of your competition Find which roles your customer really wants to play and align these to your product Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. Learn how to control your audience by being their friend. Get Your Copy Today and Start Your Route to Copywriting Mastery!

Finally own THE most sought after copy writing classic. Brand new never opened with a workbook. A must have for any professional or internet-marketer, entrepreneur, content curator, and copywriter. This book WILL teach you the secrets to be head and shoulders above the rest and will make you money for a lifetime.

Maximize learning and strengthen study skills. This book is a powerful resource for students, teachers, and parents. Use the step-by-step procedures for improving organizational skills, time management, problem solving, power reading, test taking, memory skills, and more!

How to Double Your Child's Grades in Build Brilliance and Leadership into Your Child-From Kindergarten to College-In Just 5 Minutes a Day

Paperback version

Today’s children are an endangered species. As a result of the reductionism spawned by Freud and the homogenization of the stages of human life that followed, many children seem to have lost their childhood and been thrust into the confusing and chaotic world of adults.Eugene Schwartz presents an incisive analysis of the ways in which the errors of the first third of our century have come back to haunt us at the century’s end. After carefully examining Sigmund Freud’s tragic misunderstanding of childhood and tracing its consequences for today’s parents and educators, the author points to the radically new paradigm of childhood development offered by Rudolf Steiner and embodied in Waldorf education.Parents, teachers, and child psychologists will find a wealth of insight concerning such diverse subjects as the nature of play, the causes of ADHD, computers as teachers, and the power that love and imagination will have in the education of the Millennial Child.

Is Waldorf education "the best-kept secret in America"? Author Eugene Schwartz contends that many of the crises and failings of schools in the United States in the past decades could have been avoided had more been known about the Waldorf method. This book presents a concise picture of what a Waldorf school is, and why the 750 Waldorf schools worldwide have provided tens of thousands of children with "education towards freedom" throughout the twentieth century. Mr. Schwartz traces the schools' development since the founding of the first Waldorf school in 1919, explains the psychological and philosophical foundations formulated by Rudolf Steiner, and provides examples of the powerful and positive effect of life in the Waldorf classroom. For the teacher, parent or child psychologist looking for an educational system that honors and celebrates the value of childhood, this book will be a storehouse of valuable information and insight.

Book by Schwartz, Eugene M.

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'Rhythms in the Life of the Child,' a lecture given to parents of the Green Meadow Waldorf School, Spring Valley, New York on January 29, 1988. Why are school activities done in particular rhythms in a Waldorf school? What is the effect of doing tasks with cheerfulness and devotion? How does the night help the work of the day? How does rhythm influence digestion? How does rhythm help the development of bodily organs? And what about soul and spirit?Turning Points in the Life of the Child from the Nine-Year-Old Change to the Onset of Adolescence,' a lecture given to parents of the Green Meadow Waldorf School, Spring Valley, New York on November 21, 1986. This lecture specifically concerns children from 9 to 12 years of age (grades 3-6). How are a child's body and consciousness changing? How do temperament and personality unfold? How does a child experience a first awakening to the future? How does contemporary culture impact delicate inner processes?

Voulez-vous devenir inoubliable ? Voulez-vous obtenir une pleine attention de vos auditeurs pendant que vous faites un discours ? Voulez-vous parler et écrire de telle façon que les gens ne vous oublient jamais ? Toute personne pratiquant la rédaction ou le marketing aujourd'hui a besoin d'autant de Gene Schwartz que possible dans sa vie. Gene pourrait bien être la figure la plus importante de l'histoire de la publicité en ce qui concerne la fusion du comportement humain avec la rédaction et le marketing. ➡ Commandez ce livre et devenez convaincant en toutes circonstances — raliez les autres à votre point de vue — augmentez votre volume de ventes de façon drastique — devenez inoubliable dans vos conversations, vos écrits, vos présentations... APERÇU DES BÉNÉFICES QUE VOUS POUVEZ OBTENIR ✅ Comment Construire De La Compréhension Dans Chaque Phrase Que Vous Utilisez ✅ Comment Relier Vos Phrases Ensemble ✅ Comment Choisir La Bonne Longueur Pour Vos Phrases ✅ Comment Écrire Simplement, De Telle Sorte Que N'Importe Qui Puisse Comprendre Vos Pensées Les Plus Compliquées ✅ Comment Éviter La Monotonie - Afin Que Votre Lecteur Apprécie Vos phrases En Même Temps Qu'Il Apprend d'Elles ✅ Comment Écrire Clairement - De Sorte Que Votre Lecteur Ne Pense Pas Que Vous Vouliez Dire Une Chose, Alors Que Vous Vouliez Vraiment En Dire Une Autre ✅ Comment Utiliser Le Principe De La Clarté Pour Intégrer L’Esprit, Le Symbolisme Et Le Suspense Dans Votre Écriture ✅ Comment Développer Votre Flux De pensées De Phrase En Phrase ✅ La Clé Pour Que Votre Audience Donne Le Punch Final À Ce Que Vous Dites Ou Écrivez ✅ Des Outils Qui Vous Permettent De Créer De L'Implication Dans Vos Phrases Clés Comme le dit Gene à la fin du chapitre trois : « … à partir de mots, vous avez généré des images. Et maintenant, à partir de ces images, vous allez générer des phrases. Et à partir de ces phrases, vous générerez alors des discours entiers. Histoires, reportages, consignes, poèmes... un univers d'émotions et de pensées partagées. » ➡ Ajoutez ce livre à votre panier pour devenir convaincant en toutes circonstances —devenir inoubliable dans vos conversations, vos écrits, vos présentations... ! C’est maintenant ! Après il sera trop tard !

Dù bạn đang định vị mình là ai, là một chuyên gia viết quảng cáo, một nhà kinh doanh giỏi, một nhà báo có tay nghề lâu năm hay một tay làm quảng cáo cừ khôi thì bạn cũng không thể bỏ qua cuốn sách QUẢNG CÁO ĐỘT PHÁ . Đây là cuốn sách đáng đọc nếu bạn muốn trở thành chuyên gia viết quảng cáo, thu hút hàng triệu khách hàng tiềm năng về với "đội" của bạn.Quảng cáo đã và đang là một ngành nghề "hot" tại Việt Nam và được ưa chuộng khá nhiều trong giới trẻ hiện nay. Nhận thấy tầm quan trọng của thiết kế và niềm đam mê mà giới trẻ.Mục đích chính của quảng cáo là để truyền tải thông điệp tới khách hàng. Thông thường, khách hàng thích xem quảng cáo trước khi quyết định mua một sản phẩm gì đó, vì thế mà quảng cáo đóng vai trò như cầu nối giữa khách hàng với doanh nghiệp. Vậy, liệu bạn có biết cách viết quảng cáo hay nhất để thu hút khách hàng, thôi miên khách hàng chọn mua sản phẩm của mình.Quảng cáo vừa là nghệ thuật, lại vừa là khoa học; nghệ thuật ở chỗ quảng cáo yêu cầu tính sáng tạo không giới hạn để đáp ứng sự thay đổi nhanh chóng theo nhu cầu khách hàng, nhu cầu thị trường hay nhu cầu của công ty quảng cáo; khoa học ở chỗ không có bất kì một công thức quảng cáo cố định nào để áp đặt chung cho mọi bài viết.Và đó chính là lí do mỗi năm có tới hàng trăm, hàng ngàn, thậm chí hàng triệu những nội dung quảng cáo ra đời.[TRỞ THÀNH NGƯỜI THẮNG CUỘC CỦA TƯƠNG LAI TỪ CON SỐ 0]BẠN muốn tìm kiếm thị trường cho sản phẩm mới!BẠN muốn mở rộng việc kinh doanh!BẠN muốn thương hiệu của công ty được mọi người biết đến!BẠN muốn kiếm thật nhiều tiền!Công Việc Người Viết Quảng Cáo Là Gì?"Công việc của một người viết quảng cáo là lấp đầy những khoảng trống mơ hồ đó bằng những hình ảnh cụ thể nhằm cung cấp cho khách hàng những phương thức khả thi để đáp ứng nhu cầu; mục đích là tăng sức mạnh của sự mong ước bằng số lượng sự thỏa mãn mà người viết quảng cáo đề ra"Nhưng bạn chưa biết bắt đầu từ đâu?Cuốn sách QUẢNG CÁO ĐỘT PHÁ của Eugene M. Schwartz sắp ra mắt tại Việt Nam, cuốn sách sẽ chia sẻ những kinh nghiệm hay về quảng cáo để giúp bạn thỏa mãn những mong muốn trên và "trở thành người thắng cuộc của tương lai từ con số 0" như nhận định của Nhà xuất bản Boardroom

Voulez-vous déclencher un véritable tsunami de ventes en utilisant le pouvoir des mots ? Voulez-vous redonner vie à un produit en fin de vie ? Voulez-vous voir déferler une avalanche de nouveaux clients pour vos produits ? Laissez-moi vous présenter le chef-d'œuvre de marketing direct le plus recherché... Ce livre s'est récemment vendu à plus de 900 dollars – c’est la raison pour laquelle j’ai décidé de le rééditer. C’est un réel privilège que de réimprimer la sagesse publicitaire de Gene Schwartz. Vous allez découvrir un livre rare qui révèle les secrets de la psychologie humaine pour donner une envie irrésistible d'acheter le produit proposé. Il existe un moyen de développer un marché entièrement nouveau pour un produit nouveau ou ancien. Ce procédé implique un certain nombre d’étapes claires et définies. Et dans ce livre, Gene Schwartz expose chacune de ces étapes. Préparez à propulser votre business au sommet avec Breakthrough Advertising — Comment Battre Des Records Avec Vos Publicités ! - d'Eugène Schwartz. Ce livre avait disparu de la circulation pendant des dizaines d'années, il était quasiment introuvable et uniquement en anglais ! Bref, le voici de nouveau disponible et EN FRANÇAIS. Il s'agit d'UN LIVRE INDISPENSABLE à lire plusieurs fois que vous devez posséder dans votre bibliothèque ! ➡ Commandez ce livre et faites décoller les ventes de votre activité — même sur un marché saturé — même lorsque vous démarrez votre activité... APERÇU DES BÉNÉFICES QUE VOUS POUVEZ OBTENIR ✅ LE DÉSIR DE MASSE : LA FORCE QUI FAIT FONCTIONNER LA PUBLICITÉ – ET COMMENT LE DIRIGER VERS VOTRE PRODUIT ✅ L'ÉTAT DE conscience DE VOTRE PROSPECT – COMMENT EN TIRER PARTI LORSQUE VOUS RÉDIGEZ VOTRE TITRE ✅ 8 FAÇONS DE RENFORCER VOTRE TITRE ✅ LES 7 TECHNIQUES DE BASE POUR PERCER DANS LA PUBLICITÉ ✅ DANS L'ESPRIT DE VOTRE PROSPECT – CE QUI ENTRAÎNE LES GENS À LIRE, À VOULOIR, À CROIRE ✅ 10 ANNONCES PUBLICITAIRES BEST-SELLERS DE GENE SCHWARTZ POUR VOUS INSPIRER

The three lectures in this book were given by Eugene Schwartz at the Camp Glenbrook Conference of the Association for a Healing Education, June 14-16, 1988. For all those interested in how we perceive and learn.

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This story is one of persistence and courage and a fable about ecology, telling an epic tale that spans continents and countries. Dragonsblood begins with a group of children doing battle with a dragon in medieval Europe and ends with the aftermath of a disasterous oil spill in Alaska. Are these two events―although distant in time and space, connected in some way? Can a dragon be slain, or must he be overcome again and again? The powerful themes of Dragonsblood are enhanced by dramatic, full-color blackboard drawings, marking the first time this medium has been employed to illustrate a book.

Stories create strong images for children. Far more effective than moralizing, confrontation, or criticism, pedagogical stories give moral pictures to children. This book eloquently explains the role of the pedagogical story and gives several examples of its use. It is equally valuable to parents and teachers.

For teachers and parents of adolescents and those interested in the art of working with groups. Lecture 1, " The Search for the Self," develops a threefold picture of adolescence and offers helpful suggestions for parents and teachers. 'The arts...provide that delicate balance between self-expression and objectivity that adolescents sorely need.... What is unique about Waldorf schools is not that they provide courses in art and courses in academics [but] that virtually all courses are at once academic and artistic, so that the adolescent is always addressed as a whole person." Lecture 2, "Weaving the Social Fabric of the Class," pertains mainly to teachers, but offers valuable insights on the temperaments for parents as well. The title of this lecture...brings to mind a remark that the British writer Carlyle once made about the difference between youth and old age, He said that when we are young, our life unfolds like a beautiful tapestry. When we grow old, we are permitted to step behind the tapestry. It is no longer so beautiful, but at last we can see all of the threads and follow their connections.