Elizabeth A. Fones-Wolf

The post-World War II years in the United States were marked by the business community's efforts to discredit New Deal liberalism and undermine the power and legitimacy of organized labor. In Selling Free Enterprise , Elizabeth Fones-Wolf describes how conservative business leaders strove to reorient workers away from their loyalties to organized labor and government, teaching that prosperity could be achieved through reliance on individual initiative, increased productivity, and the protection of personal liberty. Based on research in a wide variety of business and labor sources, this detailed account shows how business permeated every aspect of American life, including factories, schools, churches, and community institutions.

In 1946, the Congress of Industrial Organizations (CIO) undertook Operation Dixie, an initiative to recruit industrial workers in the American South. Elizabeth and Ken Fones-Wolf plumb rarely used archival sources and rich oral histories to explore the CIO's fraught encounter with the evangelical Protestantism and religious culture of southern whites. The authors' nuanced look at working class religion reveals how laborers across the surprisingly wide evangelical spectrum interpreted their lives through their faith. Factors like conscience, community need, and lived experience led individual preachers to become union activists and mill villagers to defy the foreman and minister alike to listen to organizers. As the authors show, however, all sides enlisted belief in the battle. In the end, the inability of northern organizers to overcome the suspicion with which many evangelicals viewed modernity played a key role in Operation Dixie's failure, with repercussions for labor and liberalism that are still being felt today. Identifying the role of the sacred in the struggle for southern economic justice, and placing class as a central aspect in southern religion, Struggle for the Soul of the Postwar South provides new understandings of how whites in the region wrestled with the options available to them during a crucial period of change and possibility.

Radio sparked the massive upsurge of organized labor during the Great Depression. The powerful new medium became an important weapon in the ideological war between labor and business. Corporations used radio to sing the praises of individualism and consumerism, while unions emphasized equal rights, industrial democracy, and social justice. Elizabeth Fones-Wolf analyzes the battle to utilize, and control, the airwaves in radio's early era. Working chronologically, she explores the advent of local labor radio stations such as WCFL and WEVD, labor's campaigns against corporate censorship, and union experiments with early FM broadcasting. Using union archives and broadcast industry records, Fones-Wolf demonstrates radio's key role in organized labor's efforts to fight business's domination of political discourse throughout the 1930s, 1940s, and 1950s. She concludes with a look at how labor's virtual disappearance from today's media helps explain why unions have become so marginalized, and offers important historical lessons for revitalizing organized labor.