Eli Broad

Unorthodox success principles from a billionaire entrepreneur and philanthropistEli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los AngelesHis investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell researchAt his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader regionEli Broad is the founder of two Fortune 500 companies: KB Home and SunAmericaIf you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

A Arte de Ser Insensato apresenta os princípios da insensatez — da negociação à assunção de riscos, do investimento à contratação — que levaram Eli Broad ao sucesso. Do entendimento da “vantagem de ser o segundo” à audácia de correr riscos, Broad apresenta as ideias e as práticas que o levaram ao topo. A obra mostra como fazer perguntas insensatas, perseguir aquilo que nunca foi tentado, rever obstinadamente as projeções para cima, ser incansável e, o mais importante, como buscar a excelência em tudo — nos valores, nos investimentos, nas pessoas —, e, sobretudo, em si mesmo.