Edward de Bono

Used successfully by thousands of business managers, educators, and government leaders around the world, Six Thinking Hats offers a practical and uniquely positive approach to making decisions and exploring new ideas.Your success in business depends on how you think. "The main difficulty of thinking is confusion," writes Edward de Bono, long recognized as the foremost international authority on conceptual thinking and on the teaching of thinking as a skill. "We try to do too much at once. Emotions, information, logic, hope, and creativity all crowd in on us. It is like juggling with too many balls." The solution? De Bono unscrambles the thinking process with his "six thinking hats":WHITE HAT: neutral and objective, concerned with facts and figuresRED HAT: the emotional viewBLACK HAT: careful and cautious, the "devil's advocate" hatYELLOW HAT: sunny and positiveGREEN HAT: associated with fertile growth, creativity, and new ideasBLUE HAT: cool, the color of the sky, above everything else-the organizing hatThrough case studies and real-life examples, Dr. de Bono reveals the often surprising ways in which deliberate role playing can make you a better thinker. He offers a powerfully simple tool that you--and your business, whether it's a start-up or a major corporation--can use to create a climate of clearer thinking, improved communication, and greater creativity. His book is an instructive and inspiring text for anyone who makes decisions, in business or in life.

“This could be a very useful book for teachers and non-teachers alike. Dr. DeBono does not claim to be able to turn us all into Miltons, Davincis, and Einsteins…but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us—hence the value of this book.”— David Cohen, Times Educational Supplement The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a “vertical” mode of thought to tap the potential of lateral thinking “The underlying argument of the book is that there are two kinds of thinking—vertical and lateral. Most of us are educated to think vertically, to go from one logical step to the next, moving all the time towards the one correct solution of our problem. We are not usually educated to be creative, to generate idea after idea…. “Dr. DeBono argues that the function of vertical, logical thinking is to argue what is wrong. It is a very useful way of thinking, but it is not the only useful way. To claim it is, is the sort of intellectual arrogance that makes creative thinking unlikely….

Despite the modern day emphasis on physical appearance, there is an easier way to become a desirable person rather than dieting or buying expensive clothes. Regardless of outer appearance, if people have minds that are fascinating, creative, and exciting—if they are good thinkers—they can be beautiful. The clear, practical instructions in this guide demonstrate how applying lateral and parallel thinking skills to conversation can improve the mind. The greatest impact is made on others through speech, and by learning how to listen, make a point, and maneuver a discussion, anyone can become more imaginative, more engaging, and more beautiful.

The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, current thinking cannot solve world problems because current thinking is itself the problem. And this is getting we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel—conventional thinking—but we could all get a lot further if we used all four. De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life—both personal and business success—will improve. De Bono is the master of the original big "concept" book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans.

In this updated edition of his popular guide, Edward deBono teaches how to think more clearly, effectively, and broadly. Dr. deBono covers every important aspect of thinking--from perception and analysis, to creativity and decision-making. This edition includes a new chapter on critical thinking. 40 line drawings. Index. Appendices.

In this trailblazing book, Edward de Bono shows why our most crucial problems cannot be solved by traditional Western thought with its rigid insistence on facts. Genuinely revolutionary--a synthesis of neuroscience, psychology, and philosophy--this work is bound to change the way we think.

Simplicity is THE classic work about making the complicated simple, from world-renowned writer and philosopher Edward de Bono. From confusing manuals to uninterpretable jargon to bureaucratic red-tape, modern life can be highly complicated and frustrating. For many of us it is almost impossible to make sense of. In Simplicity, lateral-thinking guru Edward de Bono shows us how to bring simplicity into our increasingly complicated lives. Through his ten rules of simplicity, he encourages us to be creative and break down the complex into manageable and recognisable parts. By making the complicated simple, you will free up time, reduce stress and make better decisions. 'An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought' Sir Richard Branson Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity. www.edwdebono.com

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.

Thinking is the most important thing that you will ever do. And you have to do it every day. If thinking were natural and easy we should all be geniuses. Considering how very important thinking -- for problem, making decisions, making plans, responding to situations and generally coping -- we pay very little attention to it as a skill. Yet it is a skill, just like skiing or carpentry. We can get better at it if we want to. Learning to ride a bicycle may be awkward and artificial at first, but once we learn how then it becomes very easy and useful. Computers are nothing without software. The human brain is just an excellent memory mechanism. It requires software to turn this memory mechanism into a 'thinking' mechanism. In this book as software for the mind, Edward de Bono lays out a very simple five-stage structure as a framework for thinking. Much of thinking is a matter of 'directing attention' to what matters. The structure laid out in this book does just that. Instead of the usual confusion of thinking there are clear steps. The whole approach is very easy to remember and to use. Yet it is based on years of experience in this field. Only a master teacher could afford to be so simple.

"A practical handbook for parents to use in training their children (ages nine and up) in effective thinking, although adults will surely benefit from the concepts as well."— Library Journal .

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned.In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items.All the exercises are simple, practical and fun, and can be done by anyone.

Alternate-cover for this ISBN can be found hereThis is Edward de Bono's original portrayal of a mental process which he in no way claims to have invented, In it he deliberately uses the lateral approach (with intriguing visual examples in one chapter) to sketch in the nature of lateral thinking.

Attention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. If you see someone lying injured in the middle of the road, for example, your attention would go to that person but, if a bright pink dog wandered past at the same time, your attention would automatically stray to the dog. That is precisely the weakness of attention - it is pulled to the unusual. How much attention do we pay to the usual? So, what can we do about it? Instead of waiting for attention to be pulled towards something unusual, we can set out frameworks for 'directing' our attention in a conscious manner.Just as we can decide to look north, west or even south-east, so we can set up a framework for directing our attention, and that's where Edward de Bono's 'six frames' come in. Each frame is a direction or method in/with which to look, based on a different shape - triangle, circle, heart, square, diamond, slab. Today we are literally surrounded by information and it has never been so easy to obtain. Yet, information itself is not enough; it's how we look at it that really counts. Using the 'six frames' technique is the key to extracting real value from the masses of facts and figures out there and, like all de Bono's techniques, it is simple, effective and will utterly change the way you interpret information.

How to be More Interesting is the classic work about changing yourself and how others see you from the world-renowned writer and philosopher Edward de Bono. It is often thought that intelligence, beauty and confidence make you more interesting. This is not true. Being interesting is nothing to do with intelligence, beauty or confidence. It is actually a state of mind. In How to be More Interesting, lateral-thinking guru Edward de Bono reveals how playing with ideas, making connections, speculating and using the imagination are at the heart of being an interesting person. With seventy exercises that will help you bring humour, insight and surprise to everyday situations, this book will ensure that people not only find you fascinating company but also won't be able to forget you. 'An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought' Sir Richard Branson Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity. www.edwdebono.com

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Edward de Bono's bestselling introduction to the art of lateral thinking. Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono's original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving. First published in 1967 as The Use of Lateral Thinking , this classic international bestseller remains as relevant to learning, problem solving and creative thinking today as it did when it was first published. De Bono argues that conventional vertical thinking often inhibits our ability to solve problems and come up with new ideas. He then shows that lateral thinking is a far easier and more natural way to generate simple, sound and effective ideas and offers guidance on how to develop your own ability to think laterally. Lateral thinking is a technique that anyone can learn and benefit from and you do not have to be a genius to benefit from it and generate ideas and solutions.

'NO is the basic tool of the logic system. YES is the basic tool of the belief system. PO is the basic tool of the creative system. In the past, ideas have always lived longer than people. Once they were established, ideas would be changed only slowly and over several generations. But today technology and science have so speeded up the rate of change in the world that for the first time ever people actually live longer than ideas. This means that for the first time people need to change their ideas within their lifetime in order to keep up with the world.'

Practical Thinking

Examinations of more than fifty successful individuals indicates the ways in which the successful arrive at solutions to difficult problems and suggests that nontraditional and nonsequential thinking may lead to startling solutions

Analysis and judgment are no longer enough to make important corporate choices; instead, key decisions must now take values into consideration. Conflicts in the business world often arise because of a clash of values, and it is therefore essential that companies, managers, and employees all have a full understanding of the values at play. This pioneering study provides a basis for values assessment and explains how values come into all areas of business thinking, behavior, and decision-making, whether human values, organizational values, cultural values, or perceptual values. A scoring system that rates different values as strong, sound, weak, or remote helps to prioritize topics and simplifies the process of making executive decisions that count.

In een mensenleven is wijsheid belangrijker dan slimheid. Slimheid is als het bezit van een bibliotheek vol boeken. Wijsheid is: weten welk boek we op dit moment moeten lezen. Wijsheid staat altijd open voor de kracht van nieuwe mogelijkheden. Wijsheid betekent: accepteren dat andere mensen anders - en niet noodzakelijkerwijs verkeerd - tegen de wereld aankijken.Wijsheid berust op vertrouwen, en niet op arrogantie. Wijsheid betekent ook: waard en en emoties gebruiken om ons te laten leiden in het leven, en ons er niet door laten ketenen. Wijsheid vereist creativiteit. Net als humor is creativiteit gebaseerd op het maken van onverwachte associaties (die achteraf bezien zo voor de hand liggen lijken), en de eerste stap op weg naar wijsheid kan best wel eens zijn: kunnen lachen.Dit boek biedt een overzicht van denkgereedschap en richtlijnen voor en principes van wijsheid. Hoe Li het gebruikt is uw zaak. Als u liever eerst grijs haar wilt krijgen in de hoop dat daarmee wijsheid komt, wacht dan met lezen. U kunt ook wachten op de tweede editie van dit boek, die misschien veel beter wordt. Maar waarom zon u wachten? Niemand weet wanneer de tweede editie verschijnt.

A brilliant new way to take control of any business or life situation.

This book offers a series of problems in thinking that require no special knowledge and no mathematics. The problems are designed to let readers find out about their personal style of thinking, its weaknesses and strengths, and the potential methods that they never use. Being right is not always important - an error can lead to the right decision. A copy of the L-game is inserted in each book for use in the section on strategy.

Sets out practical steps for achieving positive change - whether on a personal or a global scale.

This is a quiet book about a rather important subject. Nothing is more fundamental than human thinking.

This reprint, by the author of Six Action Shoes and Serious Creativity, shows businesses how to move creatively beyond old competitive strategies.

While many religions focus on the negative by telling us exactly what we should not do, this groundbreaking guide suggests that achievement and success are reachable through positive daily deeds. The fundamental principles presented here are not concerned with avoiding evils but on producing good in the world, whether by making someone laugh or helping an elderly person across the road. Altruistic and helpful actions produce a sense of achievement which in turn creates self-esteem and mental wellbeing. The act of aiding others and improving the world leads to a brighter and better outlook on life.

It is a mistake to assume that intelligent people are necessarily good thinkers." Intelligence is a potential. Without the ability to harness that potential through 'thinking skills', howev er, it can be waster. Dr de Bono argues passionately that we need to learn how to use our intelligence properly because the belief that intelligence is enough is dangerous.

The new 'religion' proposed in this book is based on the belief that the legitimate purpose of life is happiness and the best foundation for happiness is self-importance. The happiness purpose is to be achieved through the use of thinking and humour and dignity. The ideal of love is to be replaced by the more reliable practice of respect. The new 'religion' may be used as a framework or as a philosophy. It may be used as a way of living or as a way of looking at things. It may be used on its own or in conjunction with any other religion. Lucid, entertaining and provocative as always. Edward de Bono presents his blueprint for the disciplined pursuit of happiness, which, in his opinion, is the legitimate purpose of life. Self-respect, dignity, self-importance and humour occupy an important place in his scheme, and in this practical manual the famous exponent of 'lateral thinking' shows you how to utilise these assets as tools for mental and spiritual betterment. Based on thinking concepts including lateral thinking, here is a framework you can use to develop what the London Sunday Times calls "a sensible plan for living happily." Following the precept that the legitimate purpose of life is happiness, this book is a practical manual for those who would like to pursue the "happiness purpose."