
Librarian Note: There is more than one author in the Goodreads database with this name. Don Miller is an American author, speaker, and entrepreneur best known for his New York Times bestseller Blue Like Jazz. He is the CEO of StoryBrand, a company that helps businesses clarify their messaging. Miller’s writing often explores faith, identity, and personal growth. His other books include Searching for God Knows What, Through Painted Deserts, and A Million Miles in a Thousand Years. He founded The Mentoring Project to support fatherless youth and has advised both nonprofit and government initiatives. His later work, including Scary Close and Building a StoryBrand, reflects a shift toward personal development and business communication. He lives in Nashville with his wife, Betsy.
Librarian's note: See alternate cover edition of ISBN 0785263705 here."I never liked jazz music because jazz music doesn't resolve. I used to not like God because God didn't resolve. But that was before any of this happened." ―Donald MillerIn Donald Miller's early years, he was vaguely familiar with a distant God. But when he came to know Jesus Christ, he pursued the Christian life with great zeal. Within a few years he had a successful ministry that ultimately left him feeling empty, burned out, and, once again, far away from God. In this intimate, soul-searching account, Miller describes his remarkable journey back to a culturally relevant, infinitely loving God.For anyone wondering if the Christian faith is still relevant in a postmodern culture.For anyone thirsting for a genuine encounter with a God who is real.For anyone yearning for a renewed sense of passion in life.Blue Like Jazz is a fresh and original perspective on life, love, and redemption.
New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish . The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission , Donald’s lessons will teach you how to: Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
by Donald Miller
Rating: 4.1 ⭐
Full of beautiful, heart-wrenching, and hilarious stories, A Million Miles in a Thousand Years details one man's opportunity to edit his life as if he were a character in a movie.Years after writing his best-selling memoir, Donald Miller went into a funk and spent months sleeping in and avoiding his publisher. One story had ended, and Don was unsure how to start another.But he gets rescued by two movie producers who want to make a movie based on his memoir. When they start fictionalizing Don's life for film--changing a meandering memoir into a structured narrative--the real-life Don starts a journey to edit his actual life into a better story. A Million Miles in a Thousand Years details that journey and challenges readers to reconsider what they strive for in life. It shows how to get a second chance at life the first time around.
In Searching for God Knows What, Donald Miller's provocative and funny book, he shows readers that the greatest desire of "every" person is the desire for redemption. Every person is constantly seeking redemption (or at least the feeling of it) in his or her life, believing countless gospels that promise to fix the brokenness. Typically their pursuits include the desire for fulfilling relationships, successful careers, satisfying religious systems, status, and escape. Miller reveals how the inability to find redemption leads to chaotic relationships, self-hatred, the accumulation of meaningless material possessions, and a lack of inner peace. Readers will learn to identify in themselves and within others the universal desire for redemption. They will discover that the gospel of Jesus is the only way to find meaning in life and true redemption. Mature believers as well as seekers and new Christians will find themselves identifying with the narrative journey unfolded in the book, which is simply the pursuit of redemption.In Searching for God Knows What, best-selling author Donald Miller invites you to reconnect with a faith worth believing. With humor, intelligence, and his trademark writing style, he shows that relationship is God’s way of leading us to redemption. And our need for redemption drives us to relationship with God. “Being a Christian,” Miller writes, “is more like falling in love than understanding a series of ideas.”Maybe you are a Christian wondering what faith you signed up for. Or maybe you don’t believe anything and are daring someone—anyone—to show you a genuine example of authentic faith. Somewhere beyond the self-help formulas, fancy marketing, and easy promises there is a life-changing experience with God waiting. Searching for God Knows What weaves together beautiful stories and fresh perspectives on the Bible to show one man’s journey to find it.
New York Times bestselling memoirist Donald Miller takes readers on his year-long journey to learn to abandon performance-based relationships and find real intimacy.After decades of failed relationships and painful drama, Donald Miller decided he'd had enough. Impressing people wasn't helping him connect with anyone. He'd built a life of public isolation, yet he dreamed of meaningful relationships. So at forty years old he made a scary decision: to be himself no matter what it cost.Scary Close is an audiobook about the risk involved in choosing to impress fewer people and connect with more, about the freedom that comes when we stop acting and start loving. It is a story about knocking down old walls to create a healthy mind, a strong family, and a satisfying career. And it all feels like a conversation with the best kind of friend: smart, funny, true, important.Scary Close is Donald Miller at his best.
Follow Don and Paul as they dive headlong into the deepest of human questions and find answers outside words?answers that have to be experienced to be believed.Day 1: "Trips like ours are greener grass left unknown for fear of believing trite sayings; sayings that are sometimes true. But our friends back home live an existence under the weight and awareness of times; a place we are slowly escaping; a world growing fainter by the hour and the mile."Day 13: "It feels again that we are leaving who we were, moving on into the people we will become, hopefully, people with some kind of answers, some kind of thing to believe tht makes sense of beauty, of romance. Something that would explain the red glow against Paul's face, the red glow that seems to be coming off the console . . . 'Did you notice the engine light is lit, bud?' I ask . . ."Day 83: "I sit in the van, waiting for her to come out when I notice a window in one of the classrooms open, and a backpack comes falling out, spilling a few books onto the lawn. After the backpack comes Elida, falling atop the pack and laying low, peeking back into the window to see if the teacher noticed. She gathers her books, reaches into the classroom and closes the window, then runs toward the van as though this were a prison break."As you read Through Painted Deserts, you'll soon realize this is not just one man's account of finding light, God, and beauty on the open road. Rather, this book maps the journey you're already traveling . . . or soon will be.
Libro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso
by Donald Miller
Rating: 4.2 ⭐
Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit.Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand's message.Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace.Praise for Marketing Made Simple"I created collateral for a client and they recently told me not to release the next round we created because they can't handle the influx of customers from the first round. They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant"My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital"A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder"Just heard from one of my clients that she's getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that's just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC
by Donald Miller
Rating: 4.2 ⭐
Is this blue book more valuable than a business degree?Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing.It's hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level.New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable - it's a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge--knowledge that creates tangible value.Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals.Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable.These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel:Character: What kind of person succeeds in business?Leadership: How do you unite a team around a mission?Personal Productivity: How can you get more done in less time?Messaging: Why aren't customers paying more attention?Marketing: How do I build a sales funnel?Business Strategy: How does a business really work?Execution: How can we get things done?Sales: How do I close more sales?Management: What does a good manager do?Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages.Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
by Donald Miller
Rating: 4.3 ⭐
The Wall Street Journal BestsellerFor so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results.Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now.In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them- your Flight Plan. When you have a completed Flight Plan in hand, you can stop drowning in the details and spend more time doing the things you truly love- in your business and your life.In How to Grow Your Small Business, you’ll learn how Cast a vision for your company that includes three economic prioritiesClarify your marketing messageInstall a sales framework that makes your customers the heroOptimize your product offeringRun a management and productivity playbook that aligns your entire team.Use 5 checking accounts to manage your cash flowIf you’re ready to experience freedom, flexibility, and growth for your business, How to Grow Your Small Business is the book you’ve been waiting for.
by Donald Miller
Rating: 4.3 ⭐
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today’s challenges.If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller experienced first-hand and led him to create his proven system he first shared in Building a Storybrand to help you engage and truly influence customers.The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching The seven universal story points all humans respond to;The real reason customers make purchases;How to simplify a brand message so people understand it; andHow to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Fueled by the belief that something deeper exists that the casual Christianity by which they've lived, Don and Paul are two free spirits who set off on an adventure-filled road trop in search of a deeper meaning for their lives. As they travel from Texas to Oregon in their cantankerous Volkswagen van, the two friends encounter fascinating people, witness unexpected beauty, attempt to solve life's most perplexing puzzles, and discover anew the amazing God who created them.
by Donald Miller
Rating: 4.3 ⭐
This Barnes & Noble Exclusive contains a trio of Donald Miller's winningly eccentric spiritual guides: Through Printed Desserts, Searching for God Knows What, and Blue Like Jazz. Miller's graceful, unpretentious reflections will touch religious readers who are still searchers: "In the winter, it was easier for me to believe in God and I suppose that it had to do with the new weather, with the color of leaves clinging to trees, with the smoke in the fireplaces of the opulent houses where I would ride my bike. I half believed that God lived in one of those neighborhoods."
by Donald Miller
Rating: 4.2 ⭐
Whether you’re thinking about starting a consulting business or have been coaching for a while, Coach Builder will give you the 8-step plan every self-employed coach needs to be successful.Have you experienced a moment when you realized your career wasn’t as secure or fulfilling as you thought it was going to be?Maybe you’ve thought about using your skills to start your own consulting business – but you haven’t had the confidence to go for it.Donald Miller has been consulting and coaching for over two decades. He’s consulted some of the world’s top brands including TOMS Shoes, TREK Bicycles and Tempur Sealy.In 2020, he founded his own coaching program, where he’s helped hundreds of coaches start and grow their business. As a coach of coaches, he knows exactly what it takes to build a successful consulting career – and now he’s sharing eight secrets of success with you.In Coach Builder you’ll learn how to…Create a menu of services to sell to clientsGenerate and manage a list of potential clientsCreate a compelling website that attracts your ideal clientsWrite and automate sales emails that land clients while you sleepCreate a marketing funnel and product ladderSet realistic business goals and accomplish themBuild or join a community to help you growNavigate the nuances of the client/coach relationship If you’re ready to make a lot of money doing something you love every single day, Coach Builder is the book you’ve been waiting for.
Jazz Notes is the literary equivalent of a remix CD -cool sound-bytes strategically crafted from Don Miller's classic Blue Like Jazz, combined with brand new material that offers the author's fans an inside look at some of the unforgettable-and outrageous-characters and stories from the original best seller. Jazz Notes captures the essential Don Miller with non-religious reflections on how Don's incredible spiritual odyssey got started; what happened to Don at one of the most liberal colleges in the world to help him experience faith and grace for the first time in his life; a recasting of Don's marvelous "confession booth" story; and how Don discovered the secret to really loving other people-and himself. Jazz Notes includes a bonus audio CD with Don Miller interview. BLUE LIKE JAZZ Highlight
by Donald Miller
Rating: 4.1 ⭐
Donald Miller, autor best-seller do New York Times , usa os sete elementos universais das histórias poderosas para ensinar aos leitores como aprimorar drasticamente o modo como se conectam com os clientes e expandem seus negócios. A metodologia StoryBrand, de Donald Miller, provou ser uma solução para as dificuldades que os líderes empresariais enfrentam quando falam sobre seus negócios. Essa abordagem revolucionária, concentrada em criar uma conexão com os clientes, fornece aos leitores a vantagem competitiva definitiva, revelando o segredo para fazê-los captar o apelo irresistível dos benefícios de usar seus produtos, ideias ou serviços. "StoryBrand" faz isso ensinando aos leitores os sete elementos universais das histórias, que influenciam todos os seres humanos; a verdadeira razão que leva os clientes a comprar; como simplificar uma mensagem de marca para que as pessoas a compreendam; e como criar as mensagens mais eficazes para sites, folhetos e mídias sociais. Seja você diretor de marketing de uma empresa multibilionária, proprietário de uma pequena empresa, candidato a um cargo político ou vocalista de uma banda de rock, "StoryBrand" transformará para sempre a maneira como fala sobre quem você é, o que faz e o valor único que leva para seus clientes.
Simplifica tu negocio 60 días para aprender gestión, marketing, ventas, liderazgo y productividad personal. Un nuevo libro de Donald Miller que es más valioso que cualquier curso de una escuela de negocios La mayoría de las personas comienza su carrera profesional sin entender cómo hacer crecer un negocio o una empresa. Es difícil ser exitoso sin un entendimiento básico de cómo funcionan los negocios. En este libro se acompañan sesenta lecturas diarias para dar un salto en tu carrera o negocio. Donald Miller ha aprendido cómo llegar a lo más alto usando los principios que expone en este libro. Es autor del super ventas del Newyork Times ¿Cómo construir una Storybrand? y de Marketing simple
With honest humor and raw self-revelation, bestselling author Donald Miller tells the story of growing up without a father and openly talks about the issues that befall the fatherless generation. Raw and candid, Miller moves from self-pity and brokenness to hope and strength, highlighting a path for millions who are floundering in an age without positive male role models. Speaking to both men and women who grew up without a father--whether that father was physically absent or just emotionally aloof--this story of longing and ultimate hope will be a source of strength. Single moms and those whose spouses grew up in fatherless homes will find new understanding of those they love as they travel along this literary journey. This is a story of hope and promise. And if you let it, Donald Miller's journey will be an informal guide to pulling the rotted beams out from our foundations and replacing them with something upon which we can build our lives.
Catalyst Groupzine: A high-quality, high-design compilation book that combines the look and feel of a cutting edge magazine with original Bible study curriculum, profiles of Next Generation Leaders, book excerpts, and feature articles from some of Catalyst's favorite authors and speakers. An entirely new generation of leaders is rapidly reinventing the way church relates to our culture.
by Donald Miller
Rating: 4.2 ⭐
Whether you’re thinking about starting a consulting business or have been coaching for a while, Coach Builder will give you the 8-step plan every self-employed coach needs to be successful. Have you experienced a moment when you realized your career wasn’t as secure or fulfilling as you thought it was going to be? Maybe you’ve thought about using your skills to start your own consulting business – but you haven’t had the confidence to go for it. Donald Miller has been consulting and coaching for over two decades. He’s consulted some of the world’s top brands including TOMS Shoes, TREK Bicycles and Tempur Sealy. In 2020, he founded his own coaching program, where he’s helped hundreds of coaches start and grow their business. As a coach of coaches, he knows exactly what it takes to build a successful consulting career – and now he’s sharing eight secrets of success with you. In Coach Builder you’ll learn how to… If you’re ready to make a lot of money doing something you love every single day, Coach Builder is the book you’ve been waiting for.
The Catalyst Influence is a study for individuals and small groups who are ready to step up to the challenge of engaging and equipping the next generation of leaders. Learn how to be courageous in your calling, engaged in culture, passionate about God, uncompromising in integrity, and intentional about community from thought-leaders like Donald Miller, John Eldredge, Erwin McManus, Andy Stanley, John C. Maxwell, and other influential communicators. With this in-depth study that looks and reads like a magazine, groups or individuals can develop leadership skills befitting today's Christian leaders. Take away an arsenal of ideas and best-practices to apply to your life, ministry, or workplace
by Donald Miller
Rating: 4.5 ⭐
En StoryBrand 2.0 Edición actualizada , Donald Miller, autor best seller del New York Times, enseña a vendedores y empresarios la forma de utilizar su sistema totalmente revisado de los siete elementos universales de las historias poderosas para mejorar de manera drástica la forma en que conectan con los clientes y hacen crecer sus negocios.Si utilizas las palabras equivocadas para hablar de tu producto, nadie lo comprará. Los vendedores y empresarios luchan por conectar eficazmente con sus clientes, lo que les cuesta a ellos y a sus empresas millones en ingresos perdidos.El proceso StoryBrand creado por Donald Miller es una solución probada en la lucha a la que se enfrentan los líderes empresariales cuando hablan de sus empresas. Sin un mensaje claro y definido, los clientes no entenderán lo que tú puedes hacer por ellos y no estarán dispuestos a comprometerse, lo que te hará perder ventas potenciales, oportunidades de compromiso con el cliente y mucho más.Este probado proceso ha ayudado a miles de empresas a conectar con sus clientes actuales, proporcionándoles la ventaja competitiva definitiva. StoryBrand 2.0 Edición Actualizada hace esto al enseñarte lo Los siete puntos universales de la historia a los que todos los seres humanos responden;la verdadera razón por la que los clientes compran;Cómo simplificar un mensaje de marca para que la gente lo entienda; yCómo crear los mensajes más eficaces para sitios web, folletos y redes sociales.Tanto si eres el director de marketing de una empresa multimillonaria, el propietario de una pequeña empresa, un político que se presenta a las elecciones o el cantante de un grupo de rock, StoryBrand 2.0 Edición Actualizada transformará para siempre tu forma de hablar sobre quién eres, qué haces y el valor único que aportas a tus clientes.Building a StoryBrand 2.0In StoryBrand 2.0 Updated Edition, New York Times best-selling author Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.The StoryBrand process created by Donald Miller is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. StoryBrand 2.0 Updated Editiondoes this by teaching The seven universal story points all humans respond to;The real reason customers make purchases;How to simplify a brand message so people understa
A book on "What I learned while editing my Life"
The Open Table introduces believers and nonbelievers to the person and deity of Christ in a new and refreshing way. There are many people who argue God doesn’t exist and many who argue God does. Still, millions know that, all arguments aside, what they feel in their souls is a need for God. To some, the idea of searching for God sounds as ridiculous as chasing a leprechaun to get his pot of gold. And yet few go looking for a leprechaun, while millions go on looking for God. At the heart of the Christian story—the story at the heart of The Open Table —is this basic God shows up in the lives of people who search for Him. The Open Table DVD uses state of the art video and the power of personal testimony to put God in front of anyone who has yet to meet Him. The Open Table Participant’s Guide is there for those whose interest is sparked and who want to dig deeper. In the unique and relevant voice of Don Miller, The Open Table introduces people to the person and deity of Christ, and everyone is invited to the table.
"Lafayette was a charming French soldier who became like a son to George Washington and rose to lead troops in Virginia during the American Revolution. But what happened to him upon his return to France? Donald Miller presents the most complete biography in English of an aristocrat who was “the hero of two worlds”—fighting to free England’s colonies and then returning home to reject tyranny in France.Lafayette inherited massive wealth and rode with princes, but he renounced his title to champion citizens’ rights and offered reforms to end Louis XVI’s absolute rule. His Declaration of the Rights of Man and Citizen proclaimed rights given to men by nature—not God. As creator of the Paris National Guard, Lafayette designed its uniform and a French flag with the colors of Paris and the United States. He led a great fete marking the French Revolution’s first year in the Champ de Mars, later scene of many deaths for which he was unfairly blamed. When Lafayette returned to the United States forty-one years after its independence, he was celebrated as a hero. The ideals that made him one of history’s most celebrated and intriguing figures remain just as relevant today as when he was alive."
Warum stößt Marketing oft auf taube Ohren?Viele Unternehmen tun sich schwer, Kunden klar zu kommunizieren, warum sie das benötigen, was das Unternehmen anbietet und verwirren ihre Kunden. Diese wünschen sich jedoch Klarheit und ohne eine klare Botschaft laufen Marketingmaßnahmen schnell ins Leere. Deshalb hat Donald Miller den StoryBrand-Prozess ins Leben gerufen.Egal, ob man der Marketingdirektor eines Multimilliarden-Dollar-Unternehmens, der Inhaber eines Kleinunternehmens, ein Politiker, der für ein Amt kandidiert, oder der Leadsänger einer Rockband Der Aufbau einer StoryBrand wird die Art und Weise, wie man darüber spricht, wer man ist, was man tut und welchen einzigartigen Wert man den Kunden bietet, für immer verändern. Ziel ist es, eine klare und überzeugende Botschaft zu senden. Der Leitfaden für erfolgreiche Markengeschichte (B2B und B2C). StoryBrand ist die Zukunft des Marketings. StoryBrand hilft, überzeugende und klare Botschaften zu erstellen. Sieben universelle Elemente starker Geschichten.Donald Miller ist New York Times-Bestsellerautor für „Blue Like Jazz“ und „A Million Miles in a Thousand Years“ und der Gründer von StoryBrand, einem sehr erfolgreichen Unternehmen, mit dem er das „StoryBrand 7-Framework“ entwickelte. Zu seinen Kunden zählen neben Intel, Steelcase und Pantene noch rund 3.000 Unternehmen.ZielgruppeDas Buch richtet sich an Manager, Unternehmer und Start-up-Gründer aller Größen und Branchen sowie Marketingfachleute in Unternehmen und Werbeagenturen.
Será que podemos confiar que as pessoas nos amam como realmente somos?Escritor consagrado e aclamado pelo público e pela crítica, Donald Miller adotava um estilo de vida marcado pela introspecção e pelo distanciamento das pessoas à sua volta. A dificuldade de relacionar-se exigia a adoção de diferentes posturas, na tentativa de agradar os interlocutores. Os relacionamentos com o sexo oposto, especialmente, sempre causavam sofrimento e constantes decepções. Nada era mais difícil para ele do que ser autêntico.Mas um novo amor em sua vida acaba se tornando a razão para mudar seu jeito de ser.Escrito com sinceridade intelectual e absoluta transparência, "A difícil arte de ser você mesmo" oferece os riscos e os benefícios de buscar relacionamentos saudáveis. É uma história real sobre como tirar a máscara e enfrentar inseguranças e sentimentos de culpa que nos afastam de experimentar a liberdade de ser quem de fato somos.
by Donald Miller
Rating: 4.0 ⭐