David Ogilvy

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy • How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charitiesAnd much, much more.

A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Presents memos, letters, speeches, papers, lists, and quotes regarding the author's successful career in advertising

A unique personality . . ."Ogilvy, the creative force of modern advertising." --The New YorkTimes"Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's." --Adweek. .an acclaimed author.Praise for Confessions of an Advertising Man by David Ogilvy"A writing style that snaps, crackles, and pops on every page."--The Wall Street Journal."An entertaining and literate book that can serve as a valuableprimer on advertising for any businessman or investor."--Forbes."I remembered how my grandfather had failed as a farmer and becomea successful businessman. Why not follow in his footsteps? Why notstart an advertising agency? I was thirty-eight. . . .nocredentials, no clients, and only $6,000 in the bank."Whatever David Ogilvy may have lacked in money and credentials, hemore than made up for with intelligence, talent, and ingenuity. Hebecame the quintessential ad man, a revolutionary whose impact onhis profession still reverberates today. His brilliant campaignswent beyond successful advertising, giving rise to such pop cultureicons as the famous Hathaway shirt man with his trademark blackeyepatch. His client list runs the gamut from Rolls Royce to SearsRoebuck, Campbell's Soup to Merrill Lynch, IBM to the governmentsof Britain, France, and the United States.How did a young man who had known poverty as a child in England,worked as a cook in Paris, and once sold stoves to nuns in Scotlandclimb to the pinnacle of the fast-paced, fiercely competitive worldof advertising? Long before storming Madison Avenue, David Ogilvy'slife had already had its share of colorful experiences andadventure. Now, this updated edition of David Ogilvy'sautobiography presents his extraordinary life story and its manyfascinating twists and turns.Born in 1911, David Ogilvy spent his first years in Surrey (BeatrixPotter's uncle lived next door, and his niece was a frequentvisitor). His father was a classical scholar who had played rugbyfor Cambridge. "My father . . . did his best to make me as strongand brainy as himself. When I was six, he required that I shoulddrink a tumbler of raw blood every day. When that brought noresult, he tried beer. To strengthen my mental faculties, heordered that I should eat calves' brains three times a week. Blood,brains, and a noble experiment." Before marrying, his motherhad been a medical student.When World War I brought economic disaster to the family, they wereforced to move in with relatives in London. Scholarships toboarding school and Oxford followed, and then, fleeing academia,Ogilvy set out on the at times surprising, at times rocky road toworldwide recognition and success. His remarkable journey wouldlead the ambitious young man to America where, with George Gallup,he ran a polling service for the likes of Darryl Zanuck and DavidO. Selznick in Hollywood; to Pennsylvania, where he became enamoredwith the Amish farming community; and back to England to work forBritish Intelligence with Sir William Stephenson. Along the way,with the help of his brother, David Ogilvy secured a job withMather and Crowther, a London advertising agency. The rest ishistory.An innovative businessman, a great raconteur, a genuine legend inhis own lifetime, David Ogilvy is one of a kind. So is hisautobiography.

This Book is about philosophy and culture of David Ogilvy corporation.This handbook will tell us to make David´s "divine discontent" a habit by daily practice of following creative habits.

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale.Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

From the most successful advertising executive of all time comes the definitve guide to the art of any sale.Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

An adventure based on an Australian television series. When a volcanic eruption on one of Jupiter's moons destroys the mining colony, Michael, Kumiko, Gerard, Anna, Kingston and a small group of surviving adults are forced to flee their crumbling world.

The de Havilland DH 98 Mosquito was one of the fastest and most versatile aircraft of the Second World War. One of the first multi-role aircraft, it was used for reconnaissance and also as a fighter, fighter-bomber, night fighter and interceptor.This book, written by David Ogilvy, one of the last surviving pilots to have flown Mosquitos in squadron service and later in a civilian capacity, spread intermittently over fifteen years, provides an expert inside story of the secret development of the aircraft, the astonishing impact it made when first flown, its operational achievements, handling qualities and the many design developments that took it from quicksilver photographic reconnaissance aircraft to long-range bomber and pathfinder.As preparations are made to bring a working Mosquito back to Britain from New Zealand, this book is a worthy testament to one of the most remarkable British military aircraft.

Un eterno clásico de la publicidad, un libro tan actual y pertinente hoy en día como en el momento en que se escribió: «Admiramos a las personas que trabajan duro, que son objetivas y meticulosas. Detestamos a los políticos de oficina, a los aduladores, a los matones y a los vanidosos. Aborrecemos la crueldad. Todos pueden subir por nuestra escalera. A la hora de ascender a los puestos más altos, nos influye tanto su carácter como cualquier otra cosa».David OgilvyDavid Ogilvy fue considerado el padre y gurú de la publicidad y un genio creativo por muchas de las grandes marcas mundiales. Publicado por primera vez en 1963, este libro revolucionó el mundo de la publicidad y se convirtió en libro de cabecera para la generación publicitaria durante décadas, siendo best seller internacional, traducido a más de 14 idiomas. Repleto de las ideas pioneras y la filosofía inspiradora de Ogilvy, abarca no sólo la publicidad, sino también la gestión de personas, la ética empresarial y la política de agencia, y constituye un modelo esencial para las buenas prácticas en los negocios.

Escrito por David Ogilvy, um dos publicitários mais bem-sucedidos do mundo e um gênio criativo, Confissões de um publicitário volta às livrarias em edição revista reunindo conselhos valiosos e úteis para alcançar o sucesso no mundo da comunicação e do marketing. David Ogilvy abriu a própria agência de publicidade em 1948 e nela trabalhou por quarenta anos. Em Confissões de um publicitário , livro que revolucionou o mercado da publicidade e propaganda nos anos 1960, Ogilvy utiliza sua experiência em variadas profissões e na administração da agência que fundou para estabelecer os fundamentos para o sucesso na criação de grandes campanhas, na conquista e manutenção de clientes e na arte de comandar uma agência rumo à liderança. Considerado o pai da publicidade moderna, Ogilvy expõe neste livro os fundamentos que o tornaram uma referência na área e escreve cartas revelando desde o processo de criação de ideias, passando por dicas para escrever textos de divulgação e conselhos sobre posicionamento com clientes e adversários. Nada escapa ao autor, que compartilha a melhor maneira de se portar como um bom publicitário e como consumidor e é categórico ao afirmar a importância das pesquisas de mercado no desenvolvimento de campanhas. Trazendo as ideias pioneiras de Ogilvy e sua filosofia inspiradora, este não é apenas um livro sobre publicidade, mas uma verdadeira aula sobre gestão de pessoas e ética no mercado de trabalho. Longe de estar datado, o ousado e inteligente Confissões de um publicitário contém o método que se mostra aplicável ainda nos dias de hoje, tanto para conquistar quanto para manter consumidores fiéis. Um dos legados mais sólidos e permanentes para o ofício e para o negócio da comunicação e do marketing.

Đây là cuốn hồng bào thư cho nhiều thế hệ trong giới quảng cáo, là kết tinh trí tuệ sau nhiều năm nghiên cứu, thử nghiệm, và trải nghiệm của một cái tên đã đi vào huyền thoại - David Mackenzie Ogilvy.Quan niệm của Ogilvy về quảng cáo thiết thực một cách giản dị. Đối với ông, quảng cáo không bán được hàng là quảng cáo vô giá trị. Ông không thích lối quảng cáo màu mè mà mơ hồ, không thích dùng những thuật ngữ xa lạ với đời sống thường nhật của người tiêu dùng, và không tham gia vào các giải thưởng sáng tạo, bởi giành chiến thắng trong các cuộc thi đó, với ông, lại có thể là điều đáng xấu hổ.Tuy được viết từ những năm 1960, nhưng những lời khuyên thông thái, sắc sảo và đầy khích lệ của Ogilvy vẫn giữ được giá trị qua thử thách của thời gian và đã trở thành những chuẩn mực trong ngành.Mời bạn đón đọc.

Escrito por David Ogilvy, um dos publicitários mais bem-sucedidos do mundo e um gênio criativo, Confissões de um publicitário volta às livrarias em edição revista reunindo conselhos valiosos e úteis para alcançar o sucesso no mundo da comunicação e do marketing. David Ogilvy abriu a própria agência de publicidade em 1948 e nela trabalhou por quarenta anos. Em Confissões de um publicitário, livro que revolucionou o mercado da publicidade e propaganda nos anos 1960, Ogilvy utiliza sua experiência em variadas profissões e na administração da agência que fundou para estabelecer os fundamentos para o sucesso na criação de grandes campanhas, na conquista e manutenção de clientes e na arte de comandar uma agência rumo à liderança.Considerado o pai da publicidade moderna, Ogilvy expõe neste livro os fundamentos que o tornaram uma referência na área e escreve cartas revelando desde o processo de criação de ideias, passando por dicas para escrever textos de divulgação e conselhos sobre posicionamento com clientes e adversários.Nada escapa ao autor, que compartilha a melhor maneira de se portar como um bom publicitário e como consumidor e é categórico ao afirmar a importância das pesquisas de mercado no desenvolvimento de campanhas. Trazendo as ideias pioneiras de Ogilvy e sua filosofia inspiradora, este não é apenas um livro sobre publicidade, mas uma verdadeira aula sobre gestão de pessoas e ética no mercado de trabalho.Longe de estar datado, o ousado e inteligente Confissões de um publicitário contém o método que se mostra aplicável ainda nos dias de hoje, tanto para conquistar quanto para manter consumidores fiéis. Um dos legados mais sólidos e permanentes para o ofício e para o negócio da comunicação e do marketing.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

சர்வதேச அரங்கில் பல விளம்பர விருதுகள் பெற்ற வோடஃபோன், கேட்பரி, டவ், ஃபெவிகால், ஏசியன் பெயிண்ட்ஸ் போன்ற முன்னணி பிராண்டுகளின் விளம்பரங்களை உருவாக்கிய இந்தியாவின் நம்பர் 1 விளம்பர நிறுவனமான ஒகில்வி மேத்தரின் நிறுவனர், டேவிட் ஒகில்வி. விளம்பர உலகின் ஜீனியஸ் என்றும் நவீன விளம்பர யுகத்தின் தந்தை என்றும் போற்றப்படும் இவர், உலகின் தலைசிறந்த விளம்பரங்களை உருவாக்கி அனைவரையும் திரும்பிப் பார்க்க வைத்தவர். இவர் கடைப்பிடித்த தொழில்நுட்பமும் யுக்திகளும் உலகம் முழுவதும் இன்றும் பின்பற்றப்படுகின்றன. ஒரு வெற்றிகரமான விளம்பர நிர்வாகி ஆக விரும்பும் அனைவருக்கும் பயன்படும் வகையில் உருவாக்கப்பட்டிருக்கும் இந்நூல், விற்பனையில் இதுவரை 10 லட்சம் பிரதிகளுக்கு மேல் விற்றுள்ளது. விளம்பரத் துறையில் இருப்போருக்கு மட்டுமல்ல, வர்த்தகத்தில் ஈடுபடுவோருக்கும் தொழில் முனைவோருக்கும் விளம்பரத் துறையைப் புரிந்துகொள்ளவும் முதல்தரமான வழிகாட்டி இந்நூல்.

Would be near new except for a slightly stained on top of FFEP. A very nice copy. All our books are individually inspected, rated and described. Never EX-LIB unless specifically listed as such.

Historical Sketch Of The Free Church Of Scotland In The Parish Of From The Disruption In 1843 To The Union In 1900 (1901) is a book written by David Ogilvy. The book provides a detailed account of the history of the Free Church of Scotland in the Parish of Dalziel, from the time of the Disruption in 1843 to the Union in 1900. The author has meticulously researched and documented the events that shaped the church during this period, including the struggles and challenges faced by the church, the growth and expansion of the church, and the key figures who played a significant role in the church's history. The book is a valuable resource for anyone interested in the history of the Free Church of Scotland, particularly in the Parish of Dalziel. It provides a fascinating insight into the social, cultural, and religious context of the time, and the impact of the church on the local community. The book is written in a clear and concise style, making it accessible to a wide range of readers. Overall, Historical Sketch Of The Free Church Of Scotland In The Parish Of From The Disruption In 1843 To The Union In 1900 (1901) is an important contribution to the study of Scottish church history.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its digitization of epic proportions to preserve these invaluable works in the largest archive of its kind. Now for the first time these high-quality digital copies of original 18th century manuscripts are available in print, making them highly accessible to libraries, undergraduate students, and independent scholars.Western literary study flows out of eighteenth-century works by Alexander Pope, Daniel Defoe, Henry Fielding, Frances Burney, Denis Diderot, Johann Gottfried Herder, Johann Wolfgang von Goethe, and others. Experience the birth of the modern novel, or compare the development of language using dictionaries and grammar discourses.++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition ++++British LibraryT030187[London, 1784]. [4],152p. ; 8°

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

Confessions of an advertising man is a groundbreaking business classic written by David Ogilvy, one of the most influential figures in modern advertising. First published in 1963, the book serves as both a memoir and a practical manual on the arts and ethics of advertising. Drawing on his own experience as the founder of the world renowned agency Ogilvy & Mother, Ogilvy reveals the principles, strategies, and human insight that builds his career and transformed the advertising industry. Written in a direct and engaging style, the book covers far more than just advertising techniques. Ogilvy discusses the importance of leadership, honesty, hard work, and respect for both clients and colleagues. He shares his view on managing people, developing successful campaigns, I'm maintaining integrity in the competitive business environment. Through real examples and candid reflections, he outlines a philosophy of business that values creativity balanced with discipline, and ambition grounded in ethical practice. Considered the Bible of advertising for generations, confessions of an advertising man continues to inspire professionals across industries. It's timeless advice and human centered approach to management making it as relevant today as it was at the time of publication. Combining practicals wisdom with personal confession, Ogilvy's Book stands as a blueprint for success in both business and life.