Darrell Bricker

An award-winning journalist and leading international social researcher make the provocative argument that the global population will soon begin to decline, dramatically reshaping the social, political, and economic landscape For half a century, statisticians, pundits, and politicians have warned that a burgeoning population will soon overwhelm the earth's resources. But a growing number of experts are sounding a different alarm. Rather than continuing to increase exponentially, they argue, the global population is headed for a steep decline—and in many countries, that decline has already begun. In Empty Planet , John Ibbitson and Darrell Bricker find that a smaller global population will bring with it many fewer workers will command higher wages; the environment will improve; the risk of famine will wane; and falling birthrates in the developing world will bring greater affluence and autonomy for women. But enormous disruption lies ahead, too. We can already see the effects in Europe and parts of Asia, as aging populations and worker shortages weaken the economy and impose crippling demands on healthcare and social security. The United States and Canada are well-positioned to successfully navigate these coming demographic shifts--that is, unless growing isolationism leads us to close ourselves off just as openness becomes more critical to our survival than ever. Rigorously researched and deeply compelling, Empty Planet offers a vision of a future that we can no longer prevent--but one that we can shape, if we choose.Praise for Empty Planet “An ambitious reimagining of our demographic future.” — The New York Times Book Review “The authors combine a mastery of social-science research with enough journalistic flair to convince fair-minded readers of a simple Fertility is falling faster than most experts can readily explain, driven by persistent forces.” — The Wall Street Journal “The beauty of this book is that it links hard-to-grasp global trends to the easy to-understand individual choices being made all over the world today . . . a gripping narrative of a world on the cusp of profound change.” — The New Statesman“John Ibbitson and Darrell Bricker have written a sparkling and enlightening guide to the contemporary world of fertility as small family sizes and plunging rates of child-bearing go global.” –The Globe and Mail

The political, media and business elites of Toronto, Ottawa and Montreal ran this country for almost its entire history. But in the last few years, they have lost their power, and most of them still do not realize it’s gone. The Laurentian Consensus, a name John Ibbitson coined for the dusty Liberal elite, has been replaced by a new, powerful coalition based in the west and supported by immigrant voters in Ontario. So what happened?Great global migrations have washed over Canada. Most people aren’t aware that the keystone economic and political driver of this country is no longer Ontario, but rather, a Pacific province dominated by immigrants from China, India, and other Asian countries, who have settled there. Those in politics and business have greatly underestimated how conservative these newcomers are, and how conservative they are making our country. Canada, with an ever-evolving and growing economy and a constantly changing demographic base, has become divorced from the traditions of its past and is moving in an entirely new direction.In The Big Shift, John Ibbitson and Darrell Bricker argue that one of the world’s most consensual countries is polarizing, with the west versus the east, suburban versus urban, immigrants versus old school, coffee drinkers versus consumers of energy drinks. The winners—in politics, in business, in life—will figure out where the people are and go there too.

Longlisted for the National Business Book AwardWhere will the world go after COVID-19? CEO of Ipsos Public Affairs Darrell Bricker's prescient and timely new book has the insights and the data to understand what we are going through and why, and who we still are despite the disruption. While the world around us has changed, Bricker's extensive research and analysis resonate for the future.In this groundbreaking new book, Bricker, a Canadian expert in what Canadians will want and need, distills the trends based on real and extensive demographic data and dares to forecast what will come next. Why is Harley-Davidson making smaller motorcycles and changing the way they sell their bikes? Should restaurateurs be focusing on vibrant, frenetic restaurants offering the latest food fashion or on open, quieter restaurants that focus on tasty standard fare? What’s the fastest-growing sector in the housing market? Where should companies plan on setting up shop? Why do we face a population crisis? Which provinces will become the haves and which the have-nots? Where will Canadians be emigrating from, and where will they live? Should we be building more hockey arenas or basketball courts, or even cricket pitches?Next is the first book in decades that offers an honest, often provocative prescription for where we will live, what we’ll be buying and who our leaders will be in the decades to come. Filled with stories of Canadians making critical decisions for their businesses and their personal lives, Next will appeal to a wide anyone who is wondering where they should look for their next job or where they might plan on living in retirement—even how they will live in Canada’s ever-changing future.

From the authors of The Big Shift and Empty Planet, a timely and provocative exploration of the seismic forces reshaping Canada’s political, cultural, and economic landscape.Darrell Bricker and John Ibbitson’s explosive new polemic, arrives in the midst of the greatest political crisis Canada has ever faced. The country stands at risk. Even before Donald Trump returned to the U.S. presidency, brandishing tariffs and threats of annexation, Canada had started to crack. Year after year of decisions deferred, problems ignored, and cans kicked carelessly down the road have created dangerous fissures. Stifling regulations drag down the economy. Younger people feel angry and alienated by dizzying housing prices and gig jobs. Regional tensions threaten unity in both Quebec and the Prairies. The immigration system is broken. And Canada stands alone, having failed to pay the cost of defending itself. Canadians elected a former bank governor to fix all this. But can the Liberals get us out of the mess they helped get us into? What future awaits the progressive and conservative coalitions? Will the Laurentian elites continue to misgovern, or are there alternatives? The country is at a breaking point. Canadians must act to save it before they lose it. Provocative, urgent, and unapologetically candid, Breaking Point will ignite debate, dominate political discourse, and become the definitive guide to understanding what is shaping up to be one of the most turbulent eras in Canadian history.

Book by Bricker, Darrell (SIGNED) John Wright (SIGNED)

The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos' accuracy in gathering people's thoughts and predicting trends makes them the go-to source for major companies seeking answers to unusual questions, such as: What would your ideal lover look like? Would you rather touch the Stanley Cup or Dorothy's ruby slippers from The Wizard of Oz? And, do you believe in ghosts?In Canuckology, Wright and Bricker, the bestselling authors of What Canadians Think about Almost Everything, share with us the wealth of their thousands of polls, drawn from conversations with some unlikely characters, including the retired man who still believes in Santa Claus, the non-parent who freaks out about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney.Filled with hilarious insights from every province and territory, as well as from people of every age, gender and economic standing -- and peppered with fun factoids and quizzes -- Canuckology is compulsive, must-have reading for any Canadian.

The anonymity of a phone line is the secret to success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos’ accuracy in gathering people’s thoughts and predicting trends makes the company the go-to source for almost everyone seeking answers to strange but intriguing questions such What would your ideal lover look like? What would you never bring on a romantic holiday? Would you rather touch the Stanley Cup or Dorothy’s ruby slippers from The Wizard of Oz ? Does attending university make people less religious? And, if the phone rings at dinner, who is the last person you want it to be? ( it’s not a pollster!) In We Know What You’re Thinking , Bricker and Wright, the bestselling authors of What Canadians Think About Almost Everything , let us in on the insights they’ve gleaned from thousands of polls and the unlikeliest of characters they’ve encountered― including the retiree who still believes in Santa Claus, the childless person who vehemently complains about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney. Filled with fascinating insights about Canadians from every province and territory, in cities and towns, of every age, gender and economic standing―and peppered with fun graphs, factoids and quizzes― We Know What You’re Thinking is compulsive, must-have reading for all Canadians. QUICK FACTS FROM WE KNOW WHAT YOU’RE THINKING • The more formal education you have, the more beer you drink. • 25 percent of Torontonians name Vancouver as their favourite potential place to live; 3 percent of Vancouverites name Toronto as their favourite place to live. • Calgary leads the nation in broccoli consumption. • 3 percent of Canadians believe that Elvis Presley is still alive. • Less than 1 percent of Canadian parents with young children hope their kids will grow up to be writers.

English Random House Inc The 1990s was a decade of reckoning that compressed our spirits as well as our bank accounts We hunkered down through a prolonged winter of decline before finally. at decades end. emerging to breathe in the first stirrings of national recovery. The long journey tested our confidence in the country. its governments. our employers and even ourselves .... Happily. we discovered a new inner strength. and the wisdom to take advantage of global trends and to build a new social and cultural Canada in the post-Trudeau era -. from Searching for Certainty Darrell Bricker. president of the leading market research firm in Canada. and Ed Greenspon. political columnist for The Globe and Mail. join forces to offer a comprehensive report on the new economic. social and cultural Canada - the dramatic changes wrought by globalization and technolo...