Colin Bryar

Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts—a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life—Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. A Macmillan Audio production from St. Martin's Press

Obsessão pelo cliente é uma análise interna da Amazon sobre sua cultura, liderança, práticas internas e um guia de lições e técnicas que você pode aplicar à sua própria empresa e carreira a partir de agora!Neste livro, dois executivos da Amazon revelam os princípios e práticas que impulsionaram o sucesso de uma das empresas mais extraordinárias que o mundo já conheceu. Com 27 anos de experiência na Amazon somados entre eles – grande parte durante o período de inovação incomparável que criou produtos e serviços como Kindle, Amazon Prime, Amazon Studios e Amazon Web Services –, Bryar e Carr oferecem acesso à espinha dorsal da Amazon, contam como ela foi desenvolvida e comprovam que é um método repetível, escalonável e adaptável.Com análise apurada e etapas práticas para aplicá-lo em sua própria empresa – não importa o tamanho –, os autores iluminam como os quatorze princípios de liderança da Amazon direcionam a tomada de decisões em todos os níveis da empresa. Com foco na obsessão pelo cliente, pensamento de longo prazo, ânimo para inventar e excelência operacional, as práticas básicas da Amazon garantem que essas características sejam traduzidas em ação e fluam por todos os aspectos do negócio.Obsessão pelo cliente é um guia prático e a história de como a empresa cresceu e se tornou tão bem-sucedida. Ele está repleto de memórias dos autores sobre como é “ser Amazon” e como o tempo que passaram na empresa afetou suas vidas pessoais e profissionais. Eles demonstram que o sucesso na escala da companhia não é alcançado pela genialidade de um único líder, mas sim por meio do compromisso e da execução de um conjunto de princípios e práticas bem definidos e rigorosamente executados – compartilhados aqui pela primeira vez.Seja qual for o seu talento, carreira ou organização, descubra como você pode colocar a obsessão pelo cliente para trabalhar para você.

Amazon Nasil Calisiyor?;Basarili Bir Sirketin Stratejileri

Von den einen geliebt, von den anderen gehasst – doch wie schafft man es, so erfolgreich wie Amazon zu sein? Kindle, Prime, Alexa – Amazon hat die Wirtschaftswelt wie kein zweites Unternehmen verändert. Wie ist es dem Netzgiganten gelungen, sich derart auf die Bedürfnisse seiner Kunden einzustellen, um alle anderen Konkurrenten zu überholen? Welche wesentlichen Bausteine der Unternehmenskultur führten zu diesem Erfolg, und was sind die 14 Leadership-Prinzipien von Amazon? Als technischer Berater arbeitete Colin Bryar Seite an Seite mit Jeff Bezos und wurde nicht ohne Grund als »Jeffs Schatten« bezeichnet. Bill Carr zeichnete als Vizepräsident des Digitalgeschäfts verantwortlich und damit für einige der größten Erfolge der Amazon-Geschichte. Mit ihren 27 Berufsjahren in der Amazon-Chefetage liefern sie erstmals einen persönlichen Insiderblick in ein beispielloses Management und zeigen, wie sich deren rigide ausgeführte Prinzipien ganz konkret für das eigene Unternehmen oder den Job nutzen lassen. Man kann Amazon fürchten, boykottieren oder lieben, aber man kann auch viel von Amazon lernen. Vor allem eines machen die Autoren Der Erfolg ist nicht auf das Genie eines Einzelnen zurückzuführen, sondern durch das Engagement und die Umsetzung einer Reihe klar definierter, rigoros ausgeführter Grundsätze und Mechanismen. In ihrem Buch werden sie erstmals mit der Öffentlichkeit geteilt. »Das Amazon-Geheimnis sollte jeder lesen, der es mit seinem Business ernst meint.« Steve Denning, Forbes »Colin Bryar und Bill Carr bieten konkrete und zugängliche Beispiele dafür, wie die 14 Leadership-Prinzipien und die Bausteine der Unternehmenskultur in der Praxis umgesetzt werden können.« New York Times »Ein Insiderblick auf die einzigartigen Prinzipien und Prozesse des Unternehmens. Leser werden garantiert viele der Lektionen auf kleine und große Firmen anwenden können.« Publishers Weekly

Working Backwards gives an insider's account of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.In 2018 Amazon became the world’s second trillion dollar company after a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it?Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon’s founding customer obsession, long-term thinking, eagerness to invent, and operational excellence.Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size.PLEASE When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

亞馬遜逆向工作法：揭密全球最大電商的經營思維