Bob Tinker

If you are an entrepreneur anywhere on the enterprise startup journey, Survival to Thrival is for you. In the beginning, it is simply about Survival-- how not to die? With luck and hard work, it becomes about Thrival-- how do we win?This first book is about the company journey. Building enterprise startups is different. Products take longer. Go-To-Market strategies are more complex. Common wisdom on product-market-fit is not enough to unlock growth. There is a missing link that we call Go-To-Market Fit . Then, growth happens, and everything changes. The startup suddenly shifts from Survival mode to Thrival mode. Maddeningly, what used to work no longer works for the company and for the people. Becoming a market leader depends on everyone, including the CEO, unlearning the very things that made them successful.Survival to Thrival is a mind-meld of a three-time entrepreneur, a longtime venture capitalist, and other enterprise entrepreneurs that demystifies building enterprise startups. Our mission is to help you succeed, to anticipate what is next, and most importantly, to know that you are not alone.

If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival series is for you. In the beginning, it is simply Survival—how not to die? With luck and hard work, it becomes about Thrival—how do we win?Change or Be Changed—the second book in the series—is about you and the people who make the journey from Survival to Thrival. We were inspired by the Why is growing a startup so hard on the people?Everyone in the startup feels it—the CEO, the leaders, the broader team, and even the board. What drove success at onestage now gets in the way. Company change drives role changes which means everyone must then change themselves to adapt…or be changed. Yet, there is frustratingly little institutional knowledge passed down to know what’s next.The key to success is Unlearning. Unlearning means re-wiring what worked before and has now become second nature. It is uncomfortable. It is stressful. And it fosters feelings of insecurity. Yet, at a very personal level, it catalyzes a powerful growth experience. Being part of a team that is learning and unlearning together is inspiring. Company, team, and personal success depend on it.The Survival to Thrival series is a mindmeld of a three-time entrepreneur, a long-time venture capitalist, and a dozenenterprise entrepreneurs who share their learnings and unlearnings. Our mission is to help you succeed, anticipate what is next, and most importantly, understand that you are not alone.

If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival series is for you. In the beginning, it is simply Survival - how not to die? With luck and hard work, it becomes about Thrival - how do we win? Change or Be Changed - the second book in the series - is about you and the people who make the journey from Survival to Thrival. We were inspired by the Why is growing a startup so hard on the people? Everyone in the startup feels it - the CEO, the leaders, the broader team, and even the board. What drove success at one stage now gets in the way. Company change drives role changes which means everyone must then change themselves to adapt...or be changed. Yet, there is frustratingly little institutional knowledge passed down to know what's next. The key to success is Unlearning. Unlearning means re-wiring what worked before and has now become second nature. It is uncomfortable. It is stressful. And it fosters feelings of insecurity. Yet, at a very personal level, it catalyzes a powerful growth experience. Being part of a team that is learning and unlearning together is inspiring. Company, team, and personal success depend on it. The Survival to Thrival series is a mindmeld of a three-time entrepreneur, a long-time venture capitalist, and a dozen enterprise entrepreneurs who share their learnings and unlearnings. Our mission is to help you succeed, anticipate what is next, and most importantly, understand that you are not alone.