Bob Burg

“Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful as they wish they were.” The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees sim­ply as the Chairman. Over the next week, Pindar introduces Joe to a series of “go-givers”: a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector” who brought them all together. Pindar’s friends teach Joe the Five Laws of Stratospheric Success and help him open himself up to the power of giving. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns. Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb “Give and you shall receive.” Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities. This expanded edition includes the text of the original business parable, together with a foreword by Arianna Huffington, a new intro­duction, a discussion guide, and a Q&A with the authors.

With their national bestseller The Go-Giver , Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business.Now Burg and Mann answer that question in Go-Givers Sell More , a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be.As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically.Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

“I met last week with your leaders,” Ben began. “I heard what they had to say. And you know, they make a good point.” He paused. Take charge, Ben , he told himself. Take control . He looked around the conference room. Take, take, take . Was that really what he was here to do? With their acclaimed bestseller The Go-Giver , Bob Burg and John David Mann proved that a heartfelt parable could also express a powerful idea. In The Go-Giver Leader (originally pub­lished as It’s Not About You ), they offer an equally compelling tale about a struggling small business and the ambitious young executive trying to lead them to a crucial decision. Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this revered company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic. Into this setting enters Ben, who’s been assigned by a larger firm to promote a merger that will rescue Allen & Augustine. Ben’s facts are the chair maker can either merge and modernize or go bankrupt and vanish. So why can’t he persuade anyone to buy in, from the CEO on down?Will Ben find a way to sway the employee shareholders before the climactic vote? And can Allen & Augustine survive without losing its soul? The answers may surprise you as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it. This revised and updated edition includes a new introduction, a discussion guide, and a Q&A with the authors.

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have - and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking - they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. Winning principles you will learn include: Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime - filled with one success after another!

Please note that IT'S NOT ABOUT YOU has been revised and republished with a new title, THE GO-GIVER LEADER ( 9780399562945). We encourage you to search for THE GO-GIVER LEADER instead of the old edition.

The definitive guide to turning casual contacts into solid sales opportunitiesIn this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities. "If you're serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success." --Tom Hopkins, author of How to Master the Art of Selling "Bob Burg has long been the authority on connecting with clients and building win-win relationships. Endless Referrals should be required reading for sales professionals and entrepreneurs everywhere." -- Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of The Millionaire Real Estate Investor "I've found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder." --Alan Weiss, Ph.D., author Million Dollar Consulting "Bob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure." --Dottie Walters, author of Speak & Grow Rich "A no-nonsense approach to building your business through relationships." --Jane Applegate, syndicated Los Angeles Times columnist

From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first.The Go-Giver Influencer is a story about two young, ambitious Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive.At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' The Five Secrets of Genuine Influence.The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.

The sages asked, “Who is mighty?” and answered, “That person who can control their own emotions and make, of an enemy, a friend.” In the bestselling book The Go-Giver , Bob Burg and John David Mann revolutionized the way we think about success via one very simple “Shifting one’s focus from getting to giving (constantly and consistently providing value to others) is both very fulfilling and the most profitable way to do business.Now Burg is back with a new book, offering deeper insight about what it means to be truly influential and providing powerful strategies for mastering the art of persuasion. Faced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation in order to get our way. But while this approach might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship with the person is weakened and our influence dramatically decreased. There is a better way. Drawing on his own experiences and the stories of other influential people, Burg offers five simple principles of what he calls “ultimate influence”—the ability to win people to your side in a way that leaves everyone feeling great about the outcome…and about themselves!:· Control your own emotions : Responding calmly rather than allowing your emotions to get the better of you will ensure not putting the other person on the defensive but rather help them remain open to your ideas.· Understand the clash of belief systems : Every individual operates based on an unconscious set of beliefs, experiences, and ideas, which are most likely very different from yours. Understand this and you can avoid confusion and numerous misunderstandings that stand in the way of most people’s ability to influence.· Acknowledge their People want to feel good about themselves; if you make someone genuinely feel good, you’re one step closer to making an ally.· Set the proper frame : People react and respond to other people. Approach potential conflicts from a position of benevolence, resolution, and helpfulness and they will follow suit.· Communicate with tact and empathy : While the first four principles are vital, this is what brings it all home. Saying the right thing at the right time makes all the difference in terms of moving people to your side of the issue and taking the appropriate action that benefits all concerned. In the tradition of Dale Carnegie's How to Win Friends and Influence People and Robert Cialdini's Influence , Burg offers a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.

Are you out of leads? An easy-to-learn, simple-to-apply, no-fail prospecting system for any network marketer who has ever asked themselves the question; Who do I talk to next now that my original list of names has run out?

Người dám cho đi kể câu chuyện của một thanh niên đầy tham vọng tên Joe, đang khát khao thành công. Joe là một người dám dấn thân thật sự, dù đôi khi anh cảm thấy như thể càng làm việc gấp rút và cật lực, những mục tiêu của anh càng khó đạt được. Và rồi một ngày nọ, đang vô vọng tìm cách cứu doanh số của một quý tồi tệ anh đã tìm xin lời khuyên từ Pindar, một nhà tư vấn huyền thoại mà nhiều người chỉ đơn giản gọi ông là Chủ tịch.Tuần tiếp sau đó, Pindar giới thiệu cho Joe gặp gỡ với những “người dám cho đi”; chủ nhà hàng, CEO, nhà tư vấn tài chính, nhà môi giới bất động sản, và “Người kết nối” - người đã mang họ lại với nhau. Những người bạn của Pindar chia sẻ với Joe năm quy luật của thành công tột đỉnh và chỉ cho anh cách mở lòng ra với điều kỳ diệu của cho đi.Joe nhận ra rằng thay đổi sự tập trung từ nhận lấy sang cho đi - đặt quyền lợi của người khác lên trên quyền lợi của mình và không ngừng làm tăng giá trị trong cuộc sống của người khác - cuối cùng sẽ mang lại lợi nhuận cao ngoài mong đợi.Người dám cho đi là một câu chuyện lay động lòng người và truyền cảm hứng, sẽ mang đến những giá trị mới cho câu thành ngữ “Cho đi và bạn sẽ được nhận lại”.

Book by Bob Burg

Three timeless principles that will turbocharge your success and dramatically improve your life.

Trong mười hai năm ở Marden Group, Ben đã thăng tiến từ bộ phận sale, sang quản trị sale, rồi sang quản lý bộ phận sale. Giờ, vào tuổi ba mươi bốn non trẻ, anh đã được bổ nhiệm vào một vị trí – tuy còn thời gian thử thách - ở phòng Sáp nhập & Thâu tóm đầy cạnh tranh của công ty. Nhiệm vụ của Ben là dẫn dắt một thương vụ - “một thương vụ nuột nà” (như lời sếp đã nhấn mạnh khi trao Ben công việc vào ba ngày trước) với công ty mới thâu tóm này, giúp họ trở thành một phần thành công, sinh lời cho Marden Group. Một đại gia đình hạnh phúc.

Διαθέτετε όλους τους υποψήφιους συνεργάτες που χρειάζεστε;Ελάχιστοι από εμάς τους διαθέτουμε! Ο Μπομπ Μπεργκ έχει μάθει τα μυστικά της αποτελεσματικής προσέγγισης υποψηφίων συνεργατών και τώρα προσφέρει αυτές τις δοκιμασμένες από το χρόνο τεχνικές και σε σας! Μέσα σε πέντε σύντομα αλλά περιεκτικά κεφάλαια, δείχνει τόσο στους αρχάριους όσο και στους επαγγελματίες πώς να επιτυγχάνουν εύκολα και αβίαστα αποτελεσματική προσέγγιση υποψηφίων συνεργατών. Έχοντας στο πλευρό σας το Μοναδικό Οδηγό Προσέγγισης Υποψηφίων Συνεργατών που θα χρειαστείτε ποτέ σας, θα μάθετε πώς ακριβώς να προσεγγίσετε και να αποκτήσετε όλους εκείνους τους επιχειρηματικούς συνεργάτες που χρειάζεστε!Ο Μπομπ έχει μιλήσει σε επιχειρηματικού οργανισμούς και επαγγελματικούς συλλόγους σε ολόκληρο τον κόσμο, συμπεριλαμβανομένων αλυσίδων φραντσάιζινγκ και εταιρειών του Fortune 500. Είναι ο συγγραφές του βιβλίου Ανεξάντλητες Συστάσεις: Δικτυωθείτε και Μετατρέψτε τις Καθημερινές σας Επαφές σε Πωλήσεις, το οποίο έχει πουλήσει πάνω από 100.000 αντίτυπα και του Πώς να Κερδίζετε Χωρίς να Εκφοβίζετε: Πώς να Κατακτήσετε την Τέχνη της Θετικής Πειθούς, το οποίο πούλησε πάνω από 94.000 μέσα σε μόνο δύο χρόνια. Όλα του τα βιβλία κυκλοφορούν στην ελληνική γλώσσα από τις εκδόσεις Θέσις

An engaging book that brings new relevance to the old proverb Give and you shall receive The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of go-givers: a restaurateur, a CEO, a financial adviser, a real estate broker, and the Connector, who brought them all together. Pindar's friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving-putting others' interests first and continually adding value to their lives-ultimately leads to unexpected returns. Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb Give and you shall receive.

Các cuộc đàm phán giữa họ đầy đối nghịch và gây bực bội, cho đến khi mỗi bên gặp một nhà cố vấn, hướng dẫn họ tới một con đường cực kỳ khác – và ngạc nhiên thay – lại vô cùng hiệu quả.Cuối cùng, Jackson và Gillian đều học được rằng họ có thể đạt được mục tiêu của mình bằng cách tìm ra điểm dung hòa và gặp gỡ chung, nơi mà thoạt tiên họ chỉ nhìn thấy toàn mâu thuẫn không sao hóa giải.Gillian cố gắng gây ấn tượng với người quản lý khó tính của mình để được thăng chức. Cô biết công ty của Jackson có thể cung cấp cho chuỗi cửa hàng của cô một dòng sản phẩm chất lượng cao, độc nhất vô nhị - nếu cô có thể thuyết phục Jackson chịu bán độc quyền. Trong khi đó, Jackson đang tơi tả vì áp lực phải giữ cho công ty mình hoạt động và thoát nợ. Với anh, chuỗi cửa hàng của Gillian sẽ giúp anh mở rộng sản xuất – một sự mở rộng cần thiết đến mức liều lĩnh – nếu anh có thể đàm phán các điều khoản để bảo vệ sự toàn vẹn của công ty mình.Gillian Waters và Jackson Hill là những doanh nhân trẻ tuổi nhiều tham vọng. Cả hai đều mong chiếm phần hơn trong một cuộc đàm phán có thể khiến nghề nghiệp của họ “ăn cả” hoặc “về không”. Gillian là một người thu mua cho một chuỗi cửa hàng khắp nước Mỹ bán đồ thú cưng. Jackson là người sáng lập một xưởng sản xuất nhỏ chuyên về thực phẩm thuần tự nhiên cho thú cưng. Bên này có thứ mà bên kia cần, nhưng việc chốt thương vụ lại khó khăn hơn nhiều so với dự đoán của cả hai bên.

Each of us is born with — and develops over time — a set of traits that make up our character. Some of these traits make us more effective in life (and in different areas of life); while others cause us to be not so effective. The good news is that, as human beings, we can work on ourselves in order to master these inclinations, thus becoming more effective in all aspects of life both business and personal.Over 200 years ago, an American sage by the name of Benjamin Franklin changed his life by devising a method in which he could transform some of his least effective character traits into some of his strongest ones. Several years ago, the author followed Dr Franklin's advice and saw his own life change in much the same way.If you follow this system — implementing the information right away — your life will never be the same. Implementing this system AND teaching it to those you love, those with whom you work, and anyone else interested in bettering themselves and their lives, will be the greatest gift you can give them.

Book by Burg, Bob

6 Audio Cassettes

Em 'O Conselheiro', o leitor podera descobrir que para alcancar sucesso e preciso, antes de tudo, dar. E dar, como o autor explica, sem se preocupar com o que se recebera em troca, forma uma corrente do bem onde esse ato de doacao voltara.

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Istediginiz birseyi... Istediginiz zamanda... istediginiz kisiden alabilseydiniz nasil olurdu; surekli karsilastigimiz zor insanlar da dahil? Bu ilginizi ceker miydi? Bu sizi heyecanlandirir miydi? Herhalde bu yetenege sahip olmayi herkes ister, degil mi? Merhaba, benim adim Bob Burg ve modern tarihteki en basarili insanlari izliyorum; Gandhi, Eleanor Roosevelt, Benjamin Franklin, Rahibe Terasa, Baskan Abraham Lincoln; hepsinin ortak ozellikler paylastigini goruyoruz. Bu "kazanan"larin her birinin derin bir istegi, buyuk bir yaraticiligi ve misyon ya da nedenlerine sarsilmaz bir bagliliklari var. Hepsinin uzerinde duran bir yetenekleri de, cevrelerindeki insanlari dusunce tarziyla kazanabilme yetenekleri. Olumlu yaklasimla kazanmak; Birlikte kazanmak. Bu kitabin basliginda vaaedilen faydalar gercekten kazanilabilir mi? Evet, kazanilabilir. Kazan/kazan terimini duydugunuza eminim. Simdi, baskalarinin olanakli oldugunu bile dusunemedigi daha buyuk sonuclari gerceklestirelim.

En esta inspiradora historia, a un joven ejecutivo se le encarga la misión de persuadir a los directores de una empresa tradicional fabricante de sillas y muebles, acerca de la conveniencia de aceptar la propuesta de compra por parte de su empresa. Para ello tendrá una semana durante la cual va conociendo todos los entresijos de la empresa y la opinión de sus principales directivos. Al verse abrumado ante la tarea y busca el apoyo de una amiga consultora y de su anciana y misteriosa tía quienes le ayudan a entender qué es lo que resulta realmente importante en una empresa y en qué consiste el liderazgo efectivo. Pronto se da cuenta de que lo importante no es lo que le ocurre a él sino qué le ocurre a los demás.

In this booklet, you'll discover how three vital principles can help you succeed beyond your wildest expectations.