Austin McGhie
Before turning thirty-five, Austin McGhie led a CPG marketing and sales team and a top advertising agency. Since then, he has successfully gotten older, run two more agencies, and built a nationally recognized marketing strategy business from the ground up before selling it to a global communications company. Today, he and his business partner, Alpa Pandya, happily run a small but mighty marketing strategy consulting business, somewhat appropriately named Find Difference. Along the way, Austin has advised clients such as Kellogg’s, Disney, Boeing, Nike, ESPN, NBC, YouTube, Levi Strauss, Westin, Amazon, Facebook, Visa, and Unilever. Austin splits his time between San Francisco and Bodega Bay, with his wife, JJ, and their dog, Chili, surrounded by his beautiful and strongly opinionated nuclear family. In addition to participating in a host of writing and speaking engagements, Austin is the “almost-bestselling” author of “BRAND Is a Four Letter Word: Positioning and the Real Art of Marketing.”
2 Books Written
BRAND is a four letter word: Positioning and The Real Art of Marketing
by Austin McGhie
Rating: 4.3 ⭐
• 1 recommendation ❤️
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with “branding” and instead focus on the real work of marketing: positioning. In fact, McGhie believes there’s no marketing problem or opportunity that can’t be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer’s stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand.Drawing on his 30-year career working with some of world’s best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
“At a time when courage seems in short supply, Austin McGhie’s Find Your Difference provides inspiration to step outside of the conventional . . . It should be required reading for any business stakeholder.” —Kevin Goetz, founder and CEO, Screen Engine/ASIThis book is for marketers. If you are selling anything—a product, a service, a company, an idea, a place, or a brand—you are a marketer.Part exploration and part exhortation, Find Your Difference is a unique collection of observations, case studies, and hard-earned lessons from marketing expert and BRAND Is a Four Letter Word author Austin McGhie.With humor and wisdom, McGhie makes the case for identifying your difference, highlights the importance of being distinctive, points out the “difference dampeners” that hold you back, and offers advice for creating real-world difference in business and in life. Here, you’ll to identify what makes your brand and products uniqueThe top ten things to consider as you pursue differenceA five-step plan for getting those around you prepared to “do different”No matter what you’re selling, difference is key to building an audience. This practical guide provides thought-provoking tips and strategies designed to challenge you, inspire you, and, most importantly, help you find your difference.