Anthony R. Pratkanis
Anthony R. Pratkanis earned his Ph.D. in 1984 from the famed social psychology program at the Ohio State University. His research program has investigated such topics as the delayed effects of persuasion, attitudes and memory, groupthink, affirmative action, subliminal persuasion, mass communications, source credibility, persuasion and democracy, economic fraud, the use of influence in international conflicts, and a variety of influence tactics such as the pique technique, phantoms, the projection tactic, the 1-in-5 prize tactic, and altercasting. He has appeared in the mass media over 500 times as an expert on social influence processes, has been called as an expert witness in numerous advertising deceptiveness cases, and served as a consultant to AARP, NASD, and other law enforcement and civic groups on countering the undue influence used in fraud crimes and to the United States military on countering the propaganda of terrorists and dictators. He is the co-author (with Elliot Aronson) of Age of Propaganda: The Everyday Use and Abuse of Persuasion and (with Doug Shadel) of Weapons of Fraud: A Source Book for Fraud Fighters. Anthony Pratkanis is the founding editor of Social Influence, a new scientific journal from Psychology Press.
7 Books Written
Age of Propaganda: The Everyday Use and Abuse of Persuasion
by Anthony R. Pratkanis
Rating: 4.0 ⭐
• 2 recommendations ❤️
Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.
A rábeszélőgép – Élni és visszaélni a meggyőzés mindennapos mesterségével
by Anthony R. Pratkanis
Rating: 4.5 ⭐
A két amerikai szerző világhírű szociálpszichológus. Tudományáguk azt kutatja: hogyan viselkedik az ember csapatban, csordában, kis és nagy közösségben – egyszóval: társadalomban. Aronson főműve, A társas lény, Magyarországon is nagy siker volt, négy kiadásban fogyott el. A rábeszélőgép egyszerre szórakoztató olvasmány és közhasznú kézikönyv a meggyőzés mindennapos mesterségéről, annak elméletéről és gyakorlatáról; élvezetes stílusban, a témába vágó karikatúrákkal.
Designed for courses in communications, political science, marketing, advertising and media, this second edition of the text contains chapters on thr role of surveys and opinion polls in a democracy, and how the impact may be limited.
なぜあの人はあやまちを認めないのか
by Anthony R. Pratkanis
ザ・ソーシャル・アニマル
by Anthony R. Pratkanis
ザ・ソーシャル・アニマル―人間行動の社会心理学的研究
by Anthony R. Pratkanis